When green tea and tourism spark the integration of tea tourism stimulates new vitality of consumption

Deep in the tea garden, lush tea trees emerge with sharp green buds, tea farmers shuttle through them in groups of three or five, pieces of tender green tea buds fall into the tea basket, and the mountains are filled with the joy of green tea harvesting.

At present, the large-scale green tea picking period in Baisha Li Autonomous County, Hainan Province has entered the end. Facing the early summer sun, the local tea plantations are busy picking scenes. In addition to picking tea leaves, tea garden tourism has also quietly risen around the "May Day" holiday, and many admiring citizens have entered the tea garden to have a close contact with nature. When tea and tourism spark, the integration of tea tourism stimulates new vitality of consumption and creates a new path of economic development.

Good mountain out of good tea

The white sand mountains and rivers are beautiful, and the tea of the four seasons is fragrant.

The two rows of old-fashioned rubber processing plants have been painted, which is now the headquarters base of Hainan Natural Tea Co., Ltd., and the houses that were originally prepared to be abandoned have been transformed and used in just a few years, giving birth to a new star enterprise.

Walking into the company's door, several medals on the tea product display cabinet are particularly eye-catching. "Our tea has a good taste, high quality, the market is in short supply, and everyone is very optimistic about the development prospects of the enterprise." Whenever someone visits, the company's general manager Tang Shi loves to introduce the two gold medals won by the company's "crater tea" brand tea in the 11th International Dingcheng Tea King Competition, which is particularly difficult for the newly established tea companies.

In 2016, Tang Shi co-founded this tea company with Hainan Rubber Company with a strong interest in tea culture and confidence in the white sand organic tea industry.

It's hard at first. From individual combat to team building, from no factory building to reconstruction according to local conditions, Tang Shi and his team will gradually launch the brand of "crater tea". Tang Shi said that to be optimistic about baisha is to be optimistic about the special geographical location and climatic conditions here, which is also the "core magic weapon" that "crater tea" can win the market.

Baisha Li Autonomous County is located in the west-central part of Hainan Island, and the local tea cultivation has a long history. Among them, the Niushan Basin, which is rich in green tea, is believed to coincide with an asteroid crater that landed 700,000 years ago. These historical origins have made baisha and craters unique symbols in Hainan tea brands.

Not only that, the tea garden soil in Baisha County has red soil, purple sand soil, yellow soil, etc., and the tea produced shows the characteristics of beautiful appearance, pleasant aroma and soft taste, which is welcomed by consumers. In addition, there is almost no winter in white sand, there is less rain, and spring tea arrives early in late November every year, and the tea season is long throughout the year. Relying on these superior natural and climatic conditions, Baisha tea has gradually gained popularity in the national market.

Good tea with "seafood"

"There is a good reason, we believe that high investment and strict management can definitely have a good harvest." Climbing along the winding mountain road, Tang Shi introduced the management secret of the organic tea garden to reporters, "The tea garden does not apply chemical fertilizers, does not use pesticides, and all of them are artificial weeding." In order to cope with the dry weather and strengthen the water replenishment of the tea garden, we have specially excavated several ponds to store water, and the tea gardens have all laid sprinkler irrigation facilities."

Climb the Tea Mountain and look out into the distance, a beautiful view of the southern country full of greenery. The tea mountain in front of you extends from the top of the mountain to the bottom of the mountain like a terrace, and the tea farmers laugh and laugh and pick tea leaves in the tea garden. Tea farmer Liao Hongyun has worked here since the construction of the tea garden, and now she can pick more than 10 catties of fresh leaves every day and earn more than 4,000 yuan per month. "We work at the doorstep and take care of the family." Liao Hongyun said that the strict management of the tea garden makes her most admired, "The tea garden specially raises tea leaves with organic fertilizer, and the quality of such tea is definitely good!" ”

Strict organic tea garden planting management, the need to invest more materials and labor costs, natural tea companies in the tea garden planting cultivation and manpower construction every year investment is nearly 10 million yuan. "Our tea tree grew up 'eating seafood', which is strange!" Tang Shi introduced that by digging a ditch between the tea ridges to bury fish and shrimp and other seafood, as well as fermenting and decomposing sheep dung with soybean meal, peanut cake, etc., supplementing nutrients for tea plants can better increase the organic matter content of the soil, and also create the unique taste and quality of Baisha "crater tea". At present, "crater tea" has been certified by China, the European Union, the United States, Japan organic and international rainforest alliances, and will continue to strive to become a landmark product of White Sand Tea in the future.

String up the tea industry

On April 30, the first day of the "May Day" holiday, the Wuli Road Organic Tea Garden in Baisha Yacha Town welcomed the first group of tourists. After Lu Rui, a tourist from Inner Mongolia, walked into the organic tea garden, he praised it one after another, and immediately recommended it to his relatives and friends in the circle of friends: "The whole tea garden is like a green ocean, and there is fresh air coming from the face, which is really beautiful!" ”

Picking tea leaves, feeding pigeons, stepping on stilts, tasting long table feasts, fishing... At the Wuli Road Organic Tea Garden, tourists have a lot of fun. As an authentic Baisha Li girl, Fu Xiaofang has led five local farmers to set up a tea cooperative since 2008, and has reclaimed 22 acres of tea fields on the gentle slope about 2.5 kilometers from Baisha Crater, named "Wuli Road Tea Garden". With the expansion and construction of ecological tea gardens, more and more tourists have been attracted to visit and visit, and tea gardens have also begun to explore the road of integrated development of tea tourism.

Gradually, tasting organic tea, eating Lijia cuisine, and staying in tea garden homestays have become new choices for tourists to experience the fun of tea gardens. A few wooden houses are "hard to find a room" on holidays. "Standing on the balcony of the homestay, you can pick the ripe longan at will, and open the skylight to enjoy the starry sky, these special projects are very attractive to tourists." Tea garden manager Wang Jianjun introduced, not only that, there are nearly a thousand longan trees and lychee trees near the Wuli Road Tea Rhyme Sharing Farm, which have been favored by tourists since the launch of the adoption activity in 2019, and most of the fruit trees have been adopted. When the fruit is ripe, everyone is invited to experience the picking, and the tea garden will usher in a new climax of tourism.

In the tea garden base, there are also online celebrity anchors who are broadcasting live, while showing the tea picking process, they interact with the audience in front of the screen, so that the audience can feel the fun of tea picking immersively, and they can also conveniently and quickly "cloud purchase" tea online. It is understood that the Wuli Road Organic Tea Garden will receive a total of 48,091 tourists in 2021, an increase of about 2.5 times over the reception volume in 2021; the total number of tourists received in the first three months of this year was 16,093.

In recent years, based on the superior ecological environment and climatic conditions, Baisha has vigorously developed an ecological agriculture system supported by rubber-based, green tea, southern medicine "two million mu" and "six thousand mu" tropical high-efficiency characteristic industries such as red heart orange, coffee and mountain lan rice, and successfully created the country's first global agricultural public brand "Baisha Green Tea". Deng Weiqiang, secretary of the Baisha Li Autonomous County CPC Committee, said that Baisha will continue to exert efforts in the direction of "ecology + agriculture", "ecology + tourism" and "ecology + sports", strengthen the capacity building of high-quality development of characteristic industries, and at the same time, under the new development opportunities of the construction of Hainan Free Trade Port, continue to exert its location advantages, promote the integration of the tea industry to develop in depth, and further polish the new signboard of the integration of Baisha tea tourism.

The integration of tea tourism is not only the faint fragrance of tea left between the lips and teeth, but also the vigorous development of the modern tourism market because of its good image of green health. In recent years, Hainan Baisha has actively explored the development model of "promoting tourism with tea and bringing tea with tourism", broadening new consumption formats, and promoting the integration and development of the tea industry towards in-depth. (Pan Shipeng)

Source: Economic Daily