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There are 21 animation companies, 5 with revenues of over 100 million yuan and 15 with revenues of more than 10 million | Ray

Author: Shi Bingyu

Edit: Nurhahaci

Before the holiday, Lei Bao [WeChat: leinewspaper + attention] took stock of 5 animation companies with revenue of over 100 million; as of now, 21 animation-related companies have disclosed their 2021 annual reports, according to the annual report disclosure, only 10 of the 21 animation companies are profitable, and more than half of the companies have a net loss in 2021.

In the second year of the epidemic, the impact on the animation industry is still gradually intensifying, the most affected is the mid-tail company, and some animation companies such as Hoshihara Culture, whose main business has shifted.

In addition to the 5 animation companies with revenue of more than 100 million, there are 15 with revenues of tens of millions, only 1 company's revenue is at the million level, and among the 16 mid-to-tail animation companies, only 6 are profitable, and many companies affected by the epidemic have expanded their losses, and the losses of Xingyuan Culture, Zhigao Cultural Creation, Huaying Culture, and Jinzheng Animation have expanded by more than 100%; in addition, animation companies such as Daqian Sunshine, Jintian Animation, and Senyu Culture have announced their delisting in 2021.

Among the companies that have achieved profitability, some companies such as Boruntong have adjusted their business structure, abandoned some business types, reduced costs and increased efficiency for sustainable development; Dickson Digital hitched a ride on the express train of the first year of the "meta-universe", and the main business income turned into system equipment sales revenue; and some companies such as Fengxuan Culture and Joy Entertainment have created explosive IP and achieved profitability with income such as animation, licensing and derivatives.

Dickson numbers

Dickson Digital's main business includes three categories: technical services, content production services, education and information services. Among them, the content production service is mainly based on the traditional animation production service, adding virtual reality content production service, virtual digital person planning creation and production service, virtual reality application solution service, etc.

In 2021, due to the favorable influence of the metaverse concept, the revenue of Dickson Digital's motion capture and virtual reality products has increased significantly. Among them, the sales revenue of system equipment increased by 95.98% over the same period of the previous year, accounting for about 80% of the total revenue; while the increase in the operating cost of the project by 143.29% was due to the increase in sales revenue of integrated products during the reporting period and the increase in purchased integrated products.

In 2021, Dickson Digital achieved revenue of 78.78 million yuan, an increase of 83.43% year-on-year; net profit of 17.828 million yuan, an increase of 145.25% year-on-year, mainly due to the "meta-universe" concept, the main business revenue has increased.

Broadruntong

Boruntong's main business includes animation IP production operation and co-production, animation culture services, animation derivatives research and development, is committed to the production of domestic children's animation, in 2021 Boruntong", "Red Jiangshan Jute Beacon" and "Legend of Street Food" won a number of honors.

Due to the gradual recovery of business after the epidemic, Boruntong undertook large-scale projects such as Tianying and Changjiang Zhijiu Fengming in 2021, and its revenue increased, and in 2021, the production department reasonably controlled the outsourced production costs, continuously improved the production level and production efficiency of the company's technical personnel, and reduced the operating costs.

In 2021, Boruntong achieved revenue of 53 million yuan, an increase of 12.97% year-on-year, net profit of 2.717 million yuan, an increase of 107.62% year-on-year, and gross profit margin increased to 30.38%. Among them, in order to better return to the main business, in 2021, Boruntong mainly revolves around the cash flow business of animation design services, strategic transformation, and shrinks the product line, and the report shows that in 2021, Boruntong did not develop and operate derivative products, and the operating income came from animation production-related businesses.

In 2021, Boruntong added 3 new foreign investments, namely Wuhan Yuanhuo Culture Communication Co., Ltd., with Boruntong holding 40%; Chengdu Botong Culture and Technology Co., Ltd., With 51% of Boruntong' shares; and Wuhan Huatuo Yinghua Comic Technology Co., Ltd., with Boruntong holding 45%. The report shows that the net cash flow generated by Boruntong's investment activities in 2021 was -2.1441 million yuan, a decrease of 744.1 million yuan from the same period last year.

Wind dazzling culture

The main business of Fengxuan Culture is book distribution, comic creation and copyright operation at home and abroad.

In terms of distribution, the "Douluo Continent" series of comic books licensed by well-known IP and adapted and created by Fengxuan Culture will sell more than 2 million copies in 2021, in addition, the well-known online IP "Lord of Mystery" series of books issued by Fengxuan Culture has sold a total of 560,000 copies. At present, the cumulative sales of youth literature books such as "To Meet the Young You", "Remember You on the Top of the Brilliant", and "Return to the Girl" have reached more than 200,000 copies.

In terms of copyright operation, at present, e-books such as "Douluo Continent" have cooperated with domestic high-quality electronic platforms such as Tencent, Kuaikan, B Station, Palm Reading, iQiyi, etc., which has greatly increased its company's revenue, and in addition, in terms of film and television copyright, Fengxuan Culture will eventually cooperate in operation through copyright output and co-production.

In 2021, Fengxuan Culture achieved operating income of 42.178 million yuan, an increase of 52.5% year-on-year; net profit of 3.395 million yuan, an increase of 825.33% year-on-year.

From the perspective of revenue type, in 2021, Fengxuan Culture achieved revenue of 31.192 million yuan in book sales, an increase of 11.674 million yuan compared with the previous year, an increase of 59.81% year-on-year; copyright distribution achieved revenue of 10.718 million yuan, an increase of 37.4%; cultural and creative peripheral revenue of 269,000 yuan, and gross profit margin increased by 25.89% year-on-year. Previously, Fengxuan Culture has maintained business cooperation with Tencent, Quick Look, B Station, etc., including Tencent and B Station cooperating in customized content, and authorizing French version book publishing and traditional publishing.

Joy entertainment

Joy Entertainment is mainly engaged in the planning, design, distribution and development and operation of animation derivative business of animation works, and is an entertainment content provider that relies on IP and technology.

Joy Entertainment has a large number of IP reserves, in addition to its own original, it has also developed a number of works by online writers Tang Jiasanshao, Ergen, Chaos, Quiet Night Meditation, Ku Xuan, SuiHouzhu and others, and cooperated with Dangdang Pictures to develop the works of traditional writers Yu Hua, Shi Yifeng and others.

Joy Entertainment has produced TV animation films such as "Coke Dog" and "Jinluo", which have been broadcast on CCTV and have all entered the list of animation films recommended by the State Administration of Radio, Film and Television; the official customized adaptation of tencent games "Crossfire" CG animation drama was broadcast on Tencent Video, in which the animated character "Chen Longye" appeared in the game as a limited character for the tenth anniversary, bringing tens of millions of character sales income to the game; the investment and production of the TV series "Mai Xiang" was broadcast on CCTV and won the 15th Spiritual Civilization Construction "Five One Project Award";

Joy Entertainment co-venture network big pictures produced and distributed "Big Dream Journey to the West", "Big God Monkey", "Big Dream Liaozhai", "Green Snake City of Ten Thousand Beasts" and other online movies, which were broadcast on iQiyi, Tencent Video, and Youku Video and received good box office accounts. In addition, the animation of the same name, which was cooperated by Joy Entertainment and Youku, adapted from the famous writer Tang Jiasanshao's novel "Ice and Fire Magic Kitchen", was launched this year.

The financial report shows that joy entertainment's top three customers include Youku, Banner Media, Palm Reading Technology, iQiyi and so on.

In 2021, Joy Entertainment achieved revenue of 34.358 million yuan, an increase of 19.01% year-on-year; net profit was 10.66 million yuan, a year-on-year decrease of 299,400 yuan. Among them, the revenue of animation production and distribution was 24.557 million yuan, accounting for about 70% of the total revenue, while the economic income of film and television was 3.577 million yuan, an increase of 1.7716 million yuan year-on-year.

Mainly due to the use of independent development of animation production technology, Joy Entertainment has developed animation technology to be applied to animation production, film and television production and other fields, cooperated with Youku Video to produce and distribute a large-scale animation "Ice and Fire Magic Kitchen" and broadcast it on Youku Video; completed the production of Tencent's customized drama "Alliance Battle".

In addition, Joy Entertainment also added the business scope of brokerage business during the reporting period, developed a part of the film and television brokerage business, and in terms of animation derivatives, Joy Entertainment began to license its own animation IP to downstream customers for commercial development in the form of authorization.

Jinnuo Technology

The main business model of Jinnuo Technology is that the company's business model is mainly to provide customers with creative experience products, digital content services, the production of digital image content, the integration and implementation of visual software and hardware system products, etc., to meet the customized needs of customers in exhibition display, professional applications, children's recreation education, etc., to provide customers with multimedia overall solutions to achieve revenue and profit.

Jinnuo Technology currently has 96 intellectual property rights (including 6 invention patents), and has formed three major product systems of "popular science animation game series, digital multimedia display solutions, and life-Edutainment platform for children and adolescents".

During the reporting period, Jinnuo Technology achieved a total revenue of 30.594 million yuan, an increase of 42.22% year-on-year; net profit of 3.409 million yuan, an increase of 167.05% year-on-year, of which the income of popular science animation was 27.774 million yuan and the income of digital multimedia display was 2.82 million yuan.

Chongde Anime

Chongde Animation is positioned as a new preschool education product and service provider, and its main works include the preschool education IP "Skillful Luban" developed by Contentment, as well as the Olympic animation film "Fuwa" and the Confucian cultural animation film "Confucius". During the reporting period, the third season of the large-scale animation film "Smart Treasure Box of Skillful Luban" jointly produced by the company and CCTV Animation Group was broadcast on CCTV on July 13, 2021; the company's original animation film "Confucius" was selected as the "Learning to Strengthen the Country" APP of the Propaganda Department of the CPC Central Committee in September 2021.

In 2021, Chongde Culture achieved operating income of 26.966 million yuan, an increase of 90.94% year-on-year, and net profit of 6.174 million yuan, an increase of 110.43% year-on-year. Among them, due to the fact that its "Smart Treasure Box of Skillful Luban" was broadcast on CCTV and "Confucius" was selected as the "Learning to Strengthen the Country" APP of the Propaganda Department of the CPC Central Committee in September 2021, the authorization income and training fee income increased to varying degrees during the reporting period, of which the authorization income revenue increased by 5903.87% over the same period of the previous year, and the training fee revenue increased by 49.15% over the same period last year.

Loss-making enterprises have been more obviously affected by the epidemic, and most of them have also made business adjustments, but due to force majeure factors such as being in the film and television animation production industry or mainly engaged in overseas markets, the profit cycle is long and the business transformation is painful. In addition, in the process of exploring cost reduction and efficiency increase, the company inevitably cut some of its businesses and led to a decline in revenue, but the revenue increase business was powerless.

In the second year of the epidemic, more and more companies have made business adjustments in order to continue to survive, but in the process, some companies have silently withdrawn, and in 2021, animation companies such as Daqian Sunshine, Jintian Animation, and Senyu Culture announced their delisting. In addition, companies such as Animation Food and Bobcat Media were unable to complete the audit work on schedule due to the impact of the epidemic in some business locations, and issued an announcement of extension of disclosure.

Little white dragon

The main business of Xiaobailong is the development, production and sales of animation toys and educational toys; it is a company focusing on the research, development, production, sales and CREATION and operation of IP of building block products. Xiaobailong has a professional operation team in building block product development and manufacturing, animation content planning and production, brand planning and management, etc.

Xiaobailong mainly gathers through cartoons, movies, comics, games and other content to create the independent IP of Jigaoxia; at present, it has 200 registered trademarks, 128 copyrights and 47 patents.

In 2021, Xiaobailong achieved revenue of 62.651 million yuan, a year-on-year decrease of 36.54%; net loss of 21.144 million yuan, a year-on-year decrease of 38.62%, of which the main source of revenue is toy sales revenue, accounting for nearly 100% of revenue, but the gross profit margin of the revenue decreased to 17.97% during the reporting period, and the report disclosed that the decrease in revenue was mainly due to the delay in shipments of foreign trade customers and the reduction of domestic sales orders caused by the impact of international freight markets.

Zhigao Cultural Creation

Zhigao Cultural Creation is mainly a children's industry operator with IP culture as the core, creating an IP + culture + children's whole industry chain cultural and creative business ecological platform, based on the accumulation of offline channels, integrating IP innovation, and integrating multi-party resource advantages to achieve long-term sustainable development.

In the early childhood industry section, Zhigao Cultural Creation launches animation works to improve IP visibility for low-child target audiences; implements commercial value and IP animation penetration through the landing of children's experience formats; integrates the concept of early childhood education system with IP, combines children's experience formats, and realizes the in-depth interaction between preschool education industry and business.

In the toy section, with the international pen culture + domestic pen culture as the basis for development, through the incubation of pen toys to innovate explosives, to achieve the integration of "IP + independent products"; through the "cartoon + product + competition + competition", reflecting the "IP + culture overall output" of the high degree of integration.

During the reporting period, Zhigao Cultural Creation achieved operating income of 30.904 million yuan, a decrease of 42.91% year-on-year; net loss reached 15.606 million yuan, an increase of 535.43% year-on-year. In the segmentation of revenue categories, stationery, creative toys and bags fell by 35.35%, and the operating income of the period fell by 6.6 million yuan year-on-year due to the active withdrawal of business with shopping malls and supermarkets during the reporting period.

Licensing fee revenue decreased by 68.73%, mainly due to the impact of the domestic epidemic in 2020, authorized customers considered market risk factors, temporarily did not consider continued licensing cooperation, so that the licensing revenue of the current period decreased by 6.2 million yuan compared with the same period last year, while the animation production business fell by 2.4 million.

Anime of Dance

The main business model of Dance Animation is the original animation business and animation production business, animation original business, during the reporting period, the company's famous IP rogue rabbit launched the third season of "Don't Provoke Rogue Rabbit Matthew", jointly with major IPs to participate in the League of Legends S11 season activities, rogue rabbit second bullet aerospace series blind box products national blind box channel hot sales; 2021 "Taiyi Immortal Magic Record" The fourth season was launched on Youku in May.

Rogue Rabbit has also reached a joint promotion and commercialization business with Tencent's well-known games, in addition, Dance Animation has also launched the first part of rogue rabbit network's big work "Great Detective Matthew" and longle oriental film and television culture and media Co., Ltd., which has invested in many well-known film and television works such as "No War in Peking" and "Nine-Story Demon Tower".

In September 2021, Dance Animation, Guangzhou Fan's Rabbit Culture Industry Co., Ltd. and Beijing Longle Oriental Film and Television Culture Media Co., Ltd. jointly established Rogue Rabbit Interactive Entertainment (Xiamen) Technology Co., Ltd. It will gather the head resources in the industry, take brand operation as the core, take the ecological construction of the industrial chain as the main business, and the future business section will gather design, research and development, operation management, consultants, etc.

In 2021, Dance Animation achieved revenue of 28.572 million yuan, an increase of 25.69% year-on-year; net loss was 24.748 million yuan, an increase of 194.3% year-on-year. Among them, the revenue of film production services decreased by 38.89% compared with the previous year, mainly due to the fact that no animated films were released during the reporting period; the revenue of original animation increased by 60.62% over the previous year, and the gross profit margin increased by 97.50%, mainly due to the completion of the fourth quarter of "Taiyi Immortal Magic Record" during the reporting period and the launch of the platform, and the cost of original animation produced many years ago has been amortized; while the derivative income increased by 711.78% over the previous year, mainly due to the in-depth development of this type of business in the reporting period.

Hoshihara culture

Xingyuan Culture's operating income in 2021 was 34.799 million yuan, a year-on-year decrease of 73.53%; the net loss was 24.745 million yuan, an increase of 1209.81% year-on-year, and the report disclosed that the main reason for the expansion of losses came from the impact of the epidemic and the international situation during the reporting period, and the main source of the subsidiary Fan Geng's intelligent electronic products purchase and sale business came from abroad, affected by the epidemic and the international situation, and the supply of suppliers during the reporting period was insufficient, resulting in a decline in revenue; in addition, Xingyuan Culture also had some animation copyright expirations. Inventory toys and fixed asset molds do not meet market requirements, have no external sales value, resulting in asset impairment losses.

At present, the main business of Xingyuan Culture is the sales, technical services and consulting business of intelligent robots and intelligent equipment electronic products. Affected by the changes in the main business, the derivative income of Xingyuan Culture in 2021 was 3.098 million yuan, a year-on-year decrease of 85.41%, and this type of revenue only digested the original inventory. Copyright licensing revenue was RMB825,000, an increase of 150.05% year-on-year, mainly due to the increase in animation broadcast licensing fees during the reporting period.

Hippo shares

Hippo Co., Ltd.'s main business is the production and distribution of animation film and television works and related derivative business, cinema business, digital entertainment integrated services and other cultural entertainment business, in 2021 due to the resumption of business of Hippo Theater, its revenue of 15.95 million yuan, an increase of 61.81% year-on-year; but due to the confirmation of the cost of the film and television project "Star Escape" during the reporting period, the operating cost increased significantly, and the final net loss was 19.953 million yuan, an increase of 81.58% year-on-year.

The company's main business is mainly offline, greatly affected by the epidemic, in 2021, its offline theaters resumed business to increase revenue, but in order to revitalize film and television copyright resources, Hippo shares are still increasing capital investment, and can not achieve profitability in a short period of time.

Huaying culture

At present, Huaying Culture has formed a relatively complete original animation industry chain. The upstream of the industrial chain is based on the design of elements such as the image, character and story of animation creativity; the midstream is the processing and production of animation works, and finally, the animation film and television works and their copyrights are promoted by the media, market operation and other channels to form distribution, authorization and derivative income.

During the reporting period, Huaying Planet produced "Lightning Family", "Twenty-four Solar Code" was listed as a key project of the "14th Five-Year Plan" by the State Administration of Radio, Film and Television, 26 episodes of "Little Train Congcong - Super Partner Group" were produced, and a distribution license was obtained, and the production of the Winter Olympics animation promotional film was completed.

In 2021, Huaying Culture achieved operating income of 15.63 million yuan, a decrease of 9.64% year-on-year; net loss of 3.393 million yuan, an increase of 664.89% year-on-year. The decrease in operating income is mainly due to the "Lightning Family", "Twenty-four Solar Code" production cycle is long, and sales revenue is not realized. It can also be seen in the revenue segmentation category that its main source of revenue production business revenue fell by 24.06% year-on-year, while the issuance authorization and new training business became a new growth point.

Kim Jong animation

Kingent Animation is a comprehensive provider of cultural and creative products and services. Its main business is the sale of customized cultural and creative products and the charging of cultural creative services.

Among them, the revenue of art design and cultural packaging series was 9.4091 million yuan, an increase of 36.32% year-on-year, and the gross profit margin increased by 11.97% year-on-year.

Art design and cultural packaging series products are still the main source of income, and their current revenue increased by 36.32% over last year.

Daily horizon

Focusing on the film and television animation industry, Daily Vision is a content and service provider in the film and television, animation production industry and cultural and creative industries, with the main business of original IP research and development, three-dimensional animation production and film digital special effects. The film and television special effects projects undertaken during the reporting period mainly include the visual effects production of the movie "Four Seas" and the visual effects production of the movie "Ice and Snow Changjin Lake". The main source of income is to accept the entrustment of customers to complete the production of film and television animation works, and charge corresponding production fees.

In 2021, the daily vision revenue was 10.644 million yuan, an increase of 14.84% year-on-year, and the net loss was 4.5141 million yuan, a year-on-year decrease of 16.66%. Among them, the production revenue of animated long short films was 2.8101 million yuan, and the gross profit margin increased by 42.47% year-on-year.

Although the domestic epidemic situation is controllable, it still has a greater impact on the film and television industry, and Daily Vision, as a film and television post-production company, has also been greatly affected by the epidemic.

Brilliant

Shengtiancai's main business involves creativity and design, park planning and design, digital design, animation production and playback, digital exhibition, virtual simulation, digital software and hardware integration, digital education and training, digital film and television production, animation derivative product development and sales, enterprise incubation and other fields.

In 2021, Shengtiancai achieved revenue of 5.036 million yuan, an increase of 125.19% year-on-year, and a net loss of 1.916 million yuan, a year-on-year decrease of 47.3%. However, the financial report disclosed that it had no animation design revenue during the reporting period.

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