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The Scottish people are obsessed with drinks, Coca-Cola is behind

author:Xiaomei loves to nag

It is said that Scots gathered and could always find an orange drink called Irn-Bru.

The Scottish people are obsessed with drinks, Coca-Cola is behind
The Scottish people are obsessed with drinks, Coca-Cola is behind

Irn-Bru is a solid Scottish national drink, and its sales in Scotland can compete with Coke and series products.

According to the manufacturer, 20 cans of Irn-Bru can be sold per second.

It should be known that cola and series of beverages have always been at the top of the sales list in many regions.

The Scottish people are obsessed with drinks, Coca-Cola is behind

In Scotland, people recognize Irn-Bru more, saying that most people love it like crazy.

Irn-Bru is a carbonated drink and is considered another national drink in Scotland after whisky.

Different people drink Irn-Bru differently, some say it's orange juice after injury, some emphasize that it's a mix of energy drinks and bubble gum, and some people like the flavor of barley candy.

The Scottish people are obsessed with drinks, Coca-Cola is behind
The Scottish people are obsessed with drinks, Coca-Cola is behind

Relying on the complex and mysterious formula, it has been firmly rooted in the northern part of the British Isles for more than a hundred years, and this orange sweet liquid has also become the nostalgia of the tip of the tongue of Scots.

Saying that only 3 people know the recipe, and saying that the formula has been revealed, enthusiasts can mix it themselves, and obviously they all have to obediently go to the supermarket to buy it.

Although Irn-Bru is far less famous than bagpipe skirts and whiskey, it has helped pull hangovers from many people, especially in the middle of Scotland, where it has a reputation for the legendary cure for hangovers.

The Scottish people are obsessed with drinks, Coca-Cola is behind

Irn-Bru is the only drink to treat hangovers

Having experienced how uncomfortable a hangover can be, it is impossible to refuse the panacea to relieve tightness and shortness of breath.

Even if you don't like the Irn-Bru taste, you will first admit its anti-fatigue effect.

Of course, its rich sweetness can bring much more than that.

The Scottish people are obsessed with drinks, Coca-Cola is behind
The Scottish people are obsessed with drinks, Coca-Cola is behind

For the pure Irn-Bruist, it heals all physical pain and mental wounds.

There's nothing more reassuring than taking a sip of Irn-Bru, where your teeth are pounded by tiny bubble fireworks.

The liquid descends down the esophagus, soothing the body while the light ascending soul is soothed.

The Scottish people are obsessed with drinks, Coca-Cola is behind

Bottle Irn-Bru when in pain, bottle Irn-Bru when desperate, the steel tough guy on the package will be distributed to everyone to overcome the source of suffering.

It is necessary to note that their fondness for the bottled Irn-Bru, which is more likely to be bottled than canned, belongs to a certain taste preference brought about by nostalgia.

There was a time when bottles had to be deposited, and the good memories of students were to go to the buildings and patrol the streets to see how many bottles they could find, which could determine whether the quality of life improved that day.

The Scottish people are obsessed with drinks, Coca-Cola is behind

To curb obesity, the UK began imposing a sugar tax on sugar-sweetened beverages, which not only allowed manufacturers to reduce the amount of sugar they used, but also raised the price of drinks.

Irn-Bru, of course, caused a panic and thousands of people signed a petition to "let go of our Irn-Bru."

The Scottish people are obsessed with drinks, Coca-Cola is behind

More pure enthusiasts rushed straight into the supermarket to snap up Irn-Bru and began a hoarding program.

Some time ago, the UK was short of carbon dioxide, and manufacturers announced that it might lead to a shortage of Irn-Bru, causing another round of orange drink panic.

There seems to be a sign of rushing to buy drinks, and when people are at a loss, hoarding has become the most direct source of security, which is animal instinct.

The Scottish people are obsessed with drinks, Coca-Cola is behind

Irn-Bru is officially accredited as a Scottish representative.

Scotland's First Minister, Nicola Sturgeon, gave Irn-Bru to members of the U.S. Congress as a gift.

In addition, the Queen of England has also inspected the Irn-Bru production workshop.

The Scottish people are obsessed with drinks, Coca-Cola is behind

Some people like it, and some people get bored.

Trump banned his luxury golf resort in Scotland from selling Irn-Bru because staff feared the orange drink spilled on the premium carpet would not be able to be cleaned, and replacing the tinted carpet was expensive.

Some say that Irn-Bru is the hardest to remove from carpets, harder to clean up than red wine curries and markers.

Trump reasonably calculated the gains and losses of interests, but hurt Scotland's feelings, causing the White House's diplomatic trend to decline at that time.

The Scottish people are obsessed with drinks, Coca-Cola is behind

Although Irn-Bru successfully grafted to the Scottish fruit, its initial blossom was in the United States.

As early as the end of the 19th century, a new York chemical company invented a drink called Iron Brew, calling it the most ideal American drink.

The Scottish people are obsessed with drinks, Coca-Cola is behind

Packaging changes over the years

Iron Brew was popular at the time and spread to London, England, to develop another similar drink.

It was then renamed Irn-Bru in Scotland and became the most popular drink for a long time, with Coca-Cola coming after it.

The Scottish people are obsessed with drinks, Coca-Cola is behind
The Scottish people are obsessed with drinks, Coca-Cola is behind

It is popular mainly due to brand marketing and advertising influence.

Irn-Bru is 100% Scottish in the eyes of the Scots, and also claims to be made of iron girders, which is of course a metaphor, referring to the color of the drink as if it were rusty.

The Scottish people are obsessed with drinks, Coca-Cola is behind
The Scottish people are obsessed with drinks, Coca-Cola is behind

At the time, it was widely believed that water was heavily polluted, and a drink that emphasized its iron content seemed to make people believe that it was at least not bad, and even had benefits.

So Irn-Bru gradually became popular, and before other drinks could move in, he developed a national identity with Scotland and established a certain relationship of trust.

The Scottish people are obsessed with drinks, Coca-Cola is behind
The Scottish people are obsessed with drinks, Coca-Cola is behind

For tens of hundreds of years, foreigners have long been replaced by the most qualified old locals, so Irn-Bru's accent is also stained with bagpipes.

Irn-Bru is mainly sold in the UK, especially in Scotland.

The Scottish people are obsessed with drinks, Coca-Cola is behind

It is now available anywhere in the world, but the ease of purchase is proportional to the local Scottish content.

The next time you see a Scotsman, don't always throw people to dance in short skirts, take out a bottle of Irn-Bru, and you'll be the most empathetic friend.

The Scottish people are obsessed with drinks, Coca-Cola is behind

Body illustration after drinking for an hour