"Doing the supply chain in China, I don't accept anyone, no one is as hard as I am!"
"I have the ambition to have this ability, to have this ability. I understand the product, any product brought to me, I did not understand the three days of research, I wrote backwards! ”
"I chose the product for up to 14 and a half hours without drinking water or eating, and then I had a meeting and sifted again!"
Once bold and ambitious, was hit in the face by a series of accidents, Simba live with the pit was once competed for by major brands, especially after the bird's nest incident led to the suspension of 60 days, Simba's high-profile comeback is to play a strict selection standard, in order to save the past bad influence, but did not expect to have another accident, this time fell into the sale of counterfeit storm.
A with goods bought 600w,
The brand said that there is no such product?
Recently, Simba and his anchor "Egg Egg" appeared in the network live broadcast room to bring a product called "YPL sunscreen cool pants". The data shows that because the price of this product is cheap and affordable, 102,000 orders were placed in real time on the same day, and sales exceeded 6 million yuan.
But then, some consumers found that the YPL brand official did not have this product after placing an order, and questioned Simba's sale of fakes.
On the evening of April 22, the statement of the YPL brand directly plunged Simba into the crisis of "selling fakes". The brand side issued a statement for the first time on its official Weibo account "YPL Sports Fashion Products", saying that the products sold by Simba do not belong to the category of YPL sales, and the relevant distribution companies and production companies are not YPL regular distribution and production channels, and there is no qualification for YPL brand marketing, authorized use, product production and sales.
At the same time, the brand also said that considering the huge number and amount of sales of the product, YPL will pursue the responsibility of the product distribution company and the production company in accordance with the law, and protect its legitimate rights and interests through legal means. At the same time, for online sales, YPL has the right to simultaneously pursue responsibility for relevant product links, stores, anchors, etc.
In response to the brand's statement, Xinxuan Group responded that their products have been legally authorized and are not fakes. However, the brand side issued a statement again, saying:
They australia health industry company has never authorized Harbin Aoshengyuan company, that is, Simba's supplier, and their power of attorney to Simba, if he has his seal, is absolutely forged.
Just when everyone thought that the brand Fang shi hammered Simba to sell fakes, things unexpectedly ushered in a reversal. On the evening of April 23, the brand issued a statement saying:
The trademark licensing dispute involved in this matter has now been properly resolved. We apologize for the impact this has had on the relevant companies, the majority of netizens, and Mr. Xin Youzhi. Both of us value our products and will communicate with our related parties in depth in the future to minimize the impact on them this time.
The sudden extinguishing of the fire between the two sides has put an end to the "storm of selling fakes", but it is obvious that once again falling into the controversy of public opinion on "selling fakes" will undoubtedly bring a lot of impact to Simba's image.
After all, the last fake bird's nest incident made Simba's image quickly appear in the minds of consumers a serious crisis of trust. On November 19, 2020, Professional counterfeiter Wang Hailiang commissioned the Guangdong Provincial Institute of Testing and Analysis to prove that "the bird's nest sold by Simba is sugar water"; since then, things have continued to ferment, and on November 27, Simba admitted that he had exaggerated publicity ingredients, and then recalled the products sold, and refunded one to three.
In the end, all of Simba's related accounts were also punished by Kuaishou: the anchor involved was additionally suspended for 60 days; Xin Youzhi was suspended from his personal account for 60 days. 27 e-commerce anchors such as Cat Sister, Chu Ruixue, and Egg Egg Xiaopenyou under Heyi Company and its affiliates were suspended from their accounts for 15 days.
Live streaming with fake goods, is it common?
To say that in recent years, the most reasonable and well-founded people who sell fakes, Xin Youzhi is definitely on the list, and some netizens have po out a fake that Xin Youzhi has sold!
It can be said that it is a professional counterfeit, and it has even been criticized by a number of official media. Despite all the lessons from the past, Simba himself didn't care at all, allowing the team's anchors to sell fakes.
The fake bird's nest incident is insignificant at all, and there are fake sanitary napkins and fake skin care products. Some professional counterfeiters have found many fake goods, selling horse oil-free horse oil paste, forging Thai original latex pillows, counterfeit Bentley mooncake authorization letters, etc. Is Simba's approach really worthy of the words "Simba's strict selection"?
Henan Consumer Association sued "Forever seal Simba Kuaishou account"
The storm of selling fakes has not subsided, and Xin Youzhi has filed a lawsuit again.
The Henan Consumer Association will hold a hearing on May 9 on the "Bird's Nest Incident" against Kuaishou, Xin Youzhi and other cases of infringement of consumer rights and interests, including compensation refund and Yongfeng Xin Youzhi Kuaishou account. The relevant staff of the Zhengzhou Intermediate People's Court said that due to the epidemic situation, they will choose to hold online hearings, and they can watch the trial scene on the China Trial Open Network.
This is the Henan Provincial Consumers Association on January 14 this year, against the "Simba Live With Goods Ready-to-Eat Bird's Nest Consumption Civil Public Interest Litigation Case", which is the first consumer civil public interest litigation case organized by the Consumer Association in Henan Province, and is also a typical case of domestic standardization of live streaming with goods, governance of new e-commerce live broadcasting formats, and attempts to solve the legal problems of "Net Red Live Streaming with Goods Sales Model".
Xinxuan Group responded, "It has been more than 14 months since the 'Bird's Nest Incident' occurred in October 2020, and we once again apologize to consumers for this incident. Over the past year or so, Xin Xuan has been proactively fulfilling his advance payment commitments. ”
For the final result of the trial, Na Yu will also continue to pay attention to...
The state has struck hard,
Who will be the next to touch the red line?
Nowadays, online live broadcasting is no longer a place outside the law, and anchors must comply with laws and regulations with goods. At present, live streaming with goods is in a state of barbaric growth, and anchors should also pay attention to the prevention and control of rising legal risks and achieve legal and compliant operations.
From the Measures for the Supervision and Administration of Online Transactions, the Measures for the Administration of Online Live Streaming Marketing (Trial Implementation), and in March this year, the State Internet Information Office, the State Administration of Taxation, and the State Administration for Market Regulation jointly issued the Opinions on Further Regulating the Profit-making Behavior of Online Live Broadcasting to Promote the Healthy Development of the Industry, which imposed a heavy hammer on false marketing and inducing consumption.
Online live streaming platforms and online live broadcast publishers are required not to conduct false or misleading commercial publicity on commodity production and business entities, as well as the performance, function, quality, source, honors, qualifications, sales status, transaction information, business data, user evaluations, and so forth, to deceive or mislead consumers or the relevant public.
Wei Ya, Sydney and other head anchors have been investigated and banned, which is enough to see the country's emphasis on the live broadcast industry and the action of striking hard, and at the same time, it has once again sounded the alarm bell for the live broadcast industry, and the live broadcast industry is absolutely illegal.