Jimu news reporter Zhang Cong
In April, Youku won "Hemp"? On April 30, the relevant entries landed on Weibo hot search, netizens found that clicking on the entry, Youku video is updating the "Gate of Rebirth", "Please call me director", and the just finished "Shan He Yueming", "Acquaintance with Junchu", "My name is Zhao Jiadi", "Special Battle Glory", there are their own fans of active discussion.
It is reported that in the past April, the above episodes occupied 6 seats in the list of the lighthouse's entire network main film broadcast market share TOP10, Cat's Eye network popularity list TOP10 and other lists, because five of them were Youku solo broadcasts, so the issue of "Youku won in April" suddenly emerged.
Solo hit dramas are indeed the strongest grip on the current video website condensation heat - QuestMobile data shows that benefiting from high-quality dramas such as "Acquaintance with Junchu", "Twist Special Happy", "I Haven't Talked about Love" and other high-quality dramas, Youku's average number of daily active users in March increased by 8.67% year-on-year, leading the long video industry; and this also greatly improved user stickiness, from March 14 to April 17, Youku weekly per capita use days, weekly per capita use times ranked first in the long video industry.
At present, most people choose "home" May Day, which is also the time when video websites are fully competitive.
Jimu News reporter found that Youku maintained the rhythm of a new drama on the day and successively launched a number of hot dramas. On April 29, the urban light comedy "Please Call Me Director" directed by Yao Tingting, starring Lin Xinxin and Tan Songyun, was launched, and the universal little secretary got the boss of the tyrannosaurus, and the story of growing into an investor all the way made netizens call "shangtou".
On April 30, the epoch romance drama "Liangchen Good Scene Knowledge Geometry" was launched, and in the story starring Dou Xiao, Chen Turing, Hu Jun, Wang Jinsong and others, the son of the door and the fallen Qianjin will stage a sweet and sadistic love story.
The popular "Gate of Rebirth" as the first domestic suspense theft drama gradually entered a better state, launched the second shot of the "rebirth series" of Youku suspense theater, at present, Zhuang Wenjie, a high-IQ college student played by Wang Junkai, has officially started a partnership relationship with Luo Jian, a police officer played by Zhang Yi, and many bizarre cases will also be slowly unfolded.
Just at the end of last month, Youku also mentioned that the just-concluded "Acquaintance with Junchu , Just Like the Return of the Deceased" has set a number of popularity records, as Youku's first episode of popularity exceeded 10,000, the drama also set a record in terms of user scale and membership conversion, the peak playback rate of the beacon film during the hot period exceeded 23.89%, driven by the popularity of the series, the starring Ren Jialun Weibo index rose by 57% month-on-month!
Benefiting from the efficient investment and production of high-quality content, Youku's operational efficiency continues to improve. Alibaba Group's financial report shows that in Q3 of fiscal 2022 (as of December 31, 2021), Youku's average daily paying user size increased by 14% year-on-year.
For more exciting information, please download the "Jimu News" client in the application market, please do not reprint it without authorization, welcome to provide news clues, and pay as soon as you adopt it. 24-hour reporting hotline 027-86777777.