Hello everyone, before starting today's official content.
I'm going to use a video to please out today's protagonist. Click on the image to jump to the video ▼
Friends who are familiar with the ghost animal area of Station B are certainly no strangers to this panda. Unfamiliar and not in the way, after watching the above video, you can more or less guess that this thing should not be for us to see.
This panda comes from the Chinese early education brand "Baby Bus", which once went from the early childhood industry to the Internet.
Although, it is aimed at children aged 0-6. However, Xiaofa found that this kind of content may be too childish for children, but for everyone who surfs the Internet, it is just right.
At present, it has been promoted to a new generation of happiness synonymous.
However, just when everyone was crazy playing with the terrier, Xiaofa accidentally found that this panda actually put on his pants and was ready to go public. As early as June 2021, Baby Bus Co., Ltd. applied for an IPO on the ChiNext board.
There must be many poor friends who will be curious, how can a children's song be listed?
Don't look at people who are engaged in early education, the gross profit margin of other people's products is comparable to Maotai, reaching 92.7%. In terms of going to sea, this panda is the number one big brother. Today I will tell you how baby bus uses a nursery rhyme to "conquer" children all over the world. If you say, for Chinese children now, the "four famous books" anime are: "Peppa Pig", "Baby Bus", "Bear Haunting" and "Super Flying Man". For many foreign kids, Baby Bus has completely overtaken Peppa Pig. Baby Bus's current total number of Tubing fans has reached a staggering 163 million. Its branch channel "Super JoJo" was launched in 2019 and now has more than 20 million followers and 8.5 billion plays. In the number of broadcasts in the category on YouTube, Baby Bus ranks first in seven countries, including Japan, Portugal and Mexico, and English channels can also rank second in the United States.
It's hard not to suspect that some foreign kids are watching the same video as your cousin and learning how to go to the toilet.
Not only is the video influence huge, but it even overwhelms Tencent in the application market. Remember before introducing a Chinese page game company to the top of the Arab mobile game list? Baby Man Bus can be more "overbearing" than these professional game companies, basically monopolizing the entire category of education going to sea, and achieving a monopoly.
In the third quarter of last year, Baby Bus crept up to Tencent's head and became the most downloaded game company in the Saudi market.
As one of the earliest enterprises to go to sea, Baby Bus's reputation overseas even far exceeds that of China. In the early days, 70% of Baby Bus's revenue came from overseas.
At present, Baby Bus has driven its sea chariot, driven into 160 countries, and has more than 200 apps, including interactive games, children's song animation and so on. Extremely productive, basically a new app can be turned out in a week. In 2020, Baby Bus ranked tenth in the world in terms of app downloads on the combined APP Store and Google Play channels. In total, there are two Chinese companies in the top ten, the other being ByteDance.
However, it is such a global "early education empire", and its establishment is full of coincidences. All the stories start with a 2-year-old child. In 2010, China's Internet boomed. In that year, Xiaomi, Meituan, and iQiyi were established, while Baidu, Tencent, and Ali just formed a three-legged stand.
Just when everyone is rushing to the Internet, in the Cangshan District of Fuzhou City, Tang Guangyu, the founder of ShineWing IT Training School, must face his third entrepreneurial failure. Not only was the company on the verge of bankruptcy, but it also had five or six million debts.
However, after God closed three doors for him, he pushed him a stroller. His 2-year-old son saved him. At that time, Tang Guangyu found that he had taught his son for three days, but his son still could not distinguish colors. Therefore, this programmer father simply started it himself and engaged in an APP that taught children to distinguish colors - "Baby Learns Colors". And, by the way, it's on the app store. The game is about using a paintbrush to fill in the graphics
As a result, just such an APP that looks a bit simple, once it was launched, it directly rushed to the first place in Apple's new product list, and at that time, it could bring Tang Guangyu $300 in income every day. Good guys, in 2010, we found early education business opportunities. After that, Tang Guangyu was like a hen laying eggs, producing dozens of early education APPS, and the results were very good. And always maintain this, efficient egg laying speed. With the strategy of free download, in the era when the Internet penetration rate was only 30% and everyone was still using the 3G network, Baby Bus was already sitting on the first place in the market.
However, the famous baby bus, its profit model is particularly "simple" under the huge body of the brand.
If the terrible global influence of Baby Bus is Dwayne Johnson, then its way to make money is a bit "Peppa Pig". Baby Bus's profit model is actually an early Internet profit model, and now domestic mobile games and novel software are still in use - by inserting advertisements into videos and APPS to make money. Moreover, the proportion of advertising revenue has soared to 69.02%. Among them, Baidu and Google accounted for another 75%. Baby Bus Listing Prospectus ▼
Xiaofa I don't say whether the mode of inserting ads is good or bad, just post feedback from parents in the app store. Auto Insurance Advertisement ▼
Submarine advertisement ▼
In China, the built-in advertising is like the following. I also brushed an advertisement for buying a house in Hangzhou, which was a bit of an uplift for me.
Baby bus is not without a more noisy way to make money, in addition to advertising, they have also engaged in - pre-installed reverse charging. The so-called pre-installation is like 360 family barrels. Give hardware manufacturers some money, force the APP to be installed on the computer or mobile phone, and become the own software.
However, unlike the 360, those hardware manufacturers have to pour money into the baby bus.
Baby Bus provides manufacturers with two versions for a fee and free download, but if you access the free version, it means that the app will come with the above ads. If the manufacturer wants to install a pure version without advertising, it has to stuff the baby bus with money in reverse. However, this model can only earn three melons and two dates at most.
On the contrary, it is an IP derivative that can make money lying down, and the income brought to the baby bus is only 6.4%. Not to mention disney, let's compare the relatively mild Hello Kitty. Although there is no promotion and few spin-off animations, Hello Kitty is a co-branded product that can dominate our world with various postures. This is what we call the IP effect.
Compared with the influence, the "simple" way of making money in the baby bus is somewhat crane hanging chicken feathers, anti-aircraft guns to fight mosquitoes - oversized. Not long ago, because of the introduction of the "double reduction" policy, Baby Bus took the initiative to drop 6 APP. Now still embroiled in a lawsuit, its explosive animation "Super JOJO" was accused of infringing intellectual property rights by the American toddler video CoComelon. At present, the case is still being tried, but if the lawsuit is lost, it will be a big blow to baby bus. CoComelon and Super JOJO ▼
At this stage, Baby Bus itself is not too anxious, according to the co-CEO of Baby Bus, they are still waiting for a better IP monetization direction and partner. Baby Bus CEO Tang Guangyu ▼
However, according to the current influence of Baby Bus in the world, Tang Guangyu is indeed a rare good card in his hand.
Tang Guangyu revealed that in the future, they will make efforts in opening parks and offline experience stores.
As for what kind of "kingdom" this young child can be built in the end, it depends on Tang Guangyu's next card, which card is out.