Lei Jianping reported on April 30
Huafang Group, the parent company of Huafang, recently submitted a prospectus to Hong Kong stocks for listing in Hong Kong.
Once Huafang Group is listed, it will become another listed live broadcasting company after Douyu, Huya, Yingke and Tiange Interactive, and it is also another listed enterprise incubated by 360 Group.
Prior to this, 360 Digital, which was incubated by 360 Group, was also listed on the US stock market and Hong Kong stock market respectively.
Annual revenue of 4.6 billion Adjusted profit of 400 million
Huafang Group was formed by the merger of Peppercorn Live and Six Rooms. Among them, Peppercorn is the mobile flagship product launched by 360 in May 2015, and was promoted by Chairman Zhou Hongyi at the beginning of its establishment.
During that time, Zhou Hongyi invited Fan Bingbing to attend the pepper night, and also interacted frequently with Wang Sicong on live broadcasts, often on the hot search, Zhou Hongyi also often threw thousands of dollars for the peppercorns, and various brushes existed.
There is an episode here, after which Wang Sicong founded Panda Live, panda live went bankrupt in early 2019, and in November 2019, Wang Sicong was listed as an executor by the Beijing No. 2 Intermediate People's Court, with an execution target of more than 150 million yuan. Since then, Wang Sicong has been issued a consumption restriction order by the Shanghai Jiading District People's Court. Since then, Hong Kong media have exposed that Wang Sicong's mother took 100 million yuan to pay off her son's debt, and Wang Sicong was able to escape.
In October 2016, Huajiao Live announced that it had obtained a round of financing of 300 million yuan, of which 100 million yuan was invested by Shoujian Investment and 60 million yuan by 360. In 2017, Tiange Interactive invested 100 million yuan in peppercorn live broadcasting.
As of August 31, 2021, Huajiao had about 10.1 million registered anchors, and for the eight months ended August 31, 2021, There were more than 200,000 average monthly active anchors.
Six Rooms is the flagship product of Huafang Group's PC side, and in July 2015, Songcheng Performing Arts bought six rooms.
Six rooms once faced the out of the video industry, and then turned to do Internet performing arts platform, in 2009 began to step into the ranks of Internet performing arts platform websites, focusing on grassroots stars of online performing arts platforms, and real-time live broadcasting, into the concept of "social".
In March 2015, Songcheng Performing Arts purchased six rooms on the online video website for 2.6 billion yuan. Liu Yan, the founder of Six Rooms, held 64.62% of the shares of Six Houses before the sale, and Liu Yan was worth more than 1.6 billion yuan overnight.
In June 2018, Peppercorn merged with six rooms. Liu Yan, founder of Six Rooms, is the first general manager of the new company after the merger.
According to the prospectus, the revenue of Huafang Group in 2019, 2020 and 2021 was 2.83 billion yuan, 3.68 billion yuan and 4.6 billion yuan respectively; the gross profit was 300 million yuan, 700 million yuan, 1.011 billion yuan and 1.223 billion yuan, respectively.
The operating profit of Huafang Group in 2019, 2020 and 2021 was 204 million yuan, -1.476 billion yuan and 393 million yuan respectively, and the profit during the year was 191 million yuan, -1.525 billion yuan and 325 million yuan, respectively.
The adjusted profit of Huafang Group in 2019, 2020 and 2021 was 210 million yuan, -1.5 billion yuan and 409 million yuan respectively.
As of December 31, 2021, Huafang Group held 1.615 billion yuan.
Zhou Hongyi is the major shareholder Songcheng Performing Arts is the second shareholder
The executive director of Huafang Group is Ms. Yu Dan
The executive directors of Huafang Group are Ms. Yu Dan, the non-executive directors are Zhou Hongyi, Chen Shengmin and Zhao Dan, and the independent non-executive directors are Ms. Chen Weiguang, Li Bing and Qian Aimin.
Yu Dan graduated from Xi'an Jiaotong University, and was also the co-founder of Huajiao Live, and in 2020, Yu Dan became the CEO of Huafang Group. Yu Dan is also an alumnus of Zhou Hongyi, the founder of 360 Group.
Before the IPO, 360 Chairman Zhou Hongyi controlled about 38.21% of the shares of Huafang Group, Songcheng Performing Arts held 37.06% of the shares through Global Bacchus Limited, and Huafang Feiteng held 6.25% of the shares through Blisssom Bliss Limited;
Zhirun No. 1 and Zhirun No. 2 hold 4.38% through Sun Link Trade, Siming Juncheng holds 3.85%, Zhang Fa holds 2.88% through JY Infinitas, Shanghai Zuosan holds 2.63% of the shares, and Mango Wenchuang holds 1.54% through Mango Ningze.
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