How to choose a suitable milk powder for your baby? Many parents are more entangled, especially the brands of milk powder are fancy and diverse. Of those various consumption minefields, how many have you stepped on?
Minefield One: Ads stun you
Every industry has "star products" that rely on advertising bombardment, such as the "overlord" of Jackie Chan' big brother, the "good star" of CCTV's hegemony, and the "Hongmao medicinal liquor" known to women and children, and so on. As a rigid demand for infants and young children, the advertising of the milk powder industry is even more "indiscriminate bombardment", and a number of milk powder brands have long occupied the prime time of CCTV, local satellite TELEVISION and online media. Network exposure: A milk powder brand relies too much on advertising, and 33% of advertising costs are only 1% research and development. What is shocking is that the retail price of this milk powder is 308 yuan, and the advertising cost of a can of milk powder is as high as 101.64 yuan.
Minefield Two: The recipe fools you
When mothers choose milk powder, shopping guides will emphasize that this milk powder adds "lactoferrin", "OPO", "DHA" and other tall nutrients, and emphasize what kind of functions these nutrients have, as if this milk powder has nootropics, enhance immunity, reduce allergies and other magical effects. In fact, these added ingredients of milk powder may have these effects under certain conditions, but infant milk powder is a formula food, composed of a variety of ingredients, and one of its ingredients is limited in the entire formula. For example, the national provision for the nutritional enhancer lactoferrin is ≤100mg/100g (the amount of use is limited to powdered products, and the use in liquid products needs to be converted according to the corresponding dilution multiple. Alcohol can be drunk, but how can it be drunk if you only drink a little? According to the regulations of the Chinese government, the formula standards of infant formula sold in the Chinese market must comply with the relevant standards set by the Chinese government and must obtain formula registration. Therefore, the nutritional content of any infant milk powder that is registered and marketed in China can meet the needs of infant feeding.
Minefield Three: High prices confuse you
Don't you think that a high price is good milk powder? Well, there are now many emerging brands that refer to the pricing of well-known products, and even design some so-called selling points that are higher than the retail price of brand-name products. Consumers are accustomed to "arguing quality by price", and it is difficult for non-professional customers to identify. In the past 10 years, China's milk powder market has gradually developed from the initial low-price market to the current high-priced market, and this consumer psychology has a certain boosting effect, forcing well-known brands to be forced to increase prices. The high-end version of many internationally renowned brands of milk powder is "China exclusive" or "Chinese debut".
So, what are the standards for good milk powder? How to choose a suitable milk powder for your baby? Please pay attention to my next issue to share "There are three looks at the right choice of milk powder".