Wang Ye said financial news: On Friday (29th), market research institute Counterpoint Research released the latest quarter global smartphone shipment data.
Specifically, in the first quarter, global smartphone shipments were 328 million units, down 7% year-on-year and 12% month-on-month.
In this regard, Counterpoint Research analysis commented that in the first quarter, the reasons for the decline in global smartphone sales are mainly the following three reasons, specifically:
1) Continued shortage of spare parts;
2) The recurrence of the epidemic situation in the first quarter;
3) The Russian-Ukrainian conflict near the end of the first quarter.
After reading the overall mobile phone sales data, next, let's look at the data of the world's major mobile phone manufacturers.
First of all, in the first quarter, the South Korean giant - Samsung mobile phone ranked first in the world.
Specific data, in the first quarter, Samsung mobile phone sales of 74 million units, down only 3% year-on-year, is one of the world's top five smartphone brands close to the pre-epidemic Q1 shipments of one of the only two brands.
In this regard, Counterpoint Research analysis commented that in February this year, although the price of the Galaxy S22 series flagship machine launched by Samsung has increased, it still has a positive response from consumers, and finally promoted Samsung's mobile phone shipments to increase by 7% month-on-month.
In addition, Samsung Electronics seems to have overcome last year's lack of parts supply.
As shown in the following figure:
Second, Apple ranks second in the world.
According to specific data, in the first quarter of this year, Apple's mobile phone sales were 59 million units.
Wang Ye said caijing noted that in the first quarter, driven by the strong demand for the Phone 13 series and the early launch of its first 5G-enabled SE series, apple phones increased their global market share from 17% in Q1 2021 to 18% even in the contracting market.
In addition, the third place is the Xiaomi mobile phone.
Specific data, in the first quarter, Xiaomi's global shipments of smartphones fell by 20% year-on-year to 39 million units, and its market share fell to 12% from 14% in the same period last year.
In this regard, Counterpoint Research analysis commented that this is mainly due to the relatively weak performance of Redmi 9A and 10S smartphones and chip shortages, which have a more serious impact on Xiaomi than other suppliers.
Xiaomi also failed to benefit from the Chinese New Year shopping festival, with its share of the world's largest smartphone market falling below 15 percent, down from more than 16 percent in the previous quarter and the same period last year.
As above, in the first quarter, the top 3 have all been announced, so who are the top 5?
Data show that in the first quarter of this year, global smartphone sales entered the top 5: OPPO, vivo mobile phones.
Specific data, in the first quarter, the global sales of OPPO mobile phones fell by 19% year-on-year, down 9% month-on-month, and fell to 31 million units; while the global sales of vivo mobile phones were 28.6 million, down 19% year-on-year.
It is worth mentioning that Wang Ye said that Finance and Economics also noticed that in the first quarter, Huawei mobile phones did not even enter the top five, and were divided into other categories, of course, this result is also expected, after all, under the pressure of the United States, Huawei mobile phones have been fully contracted, and even "sold" the glory of this mobile phone brand.
What do you think about that? How do you rate the sales of major mobile phones in Q1? Also, what do you think will happen next?
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