The annual Zongzi War is coming as scheduled, and new products and old brands have brought the taste of hunting Zongzi. Star ice dumplings, Bobo dumplings, snow dragon dumplings, egg yolk dumplings, coffee dumplings, spicy beef dumplings... And so on, the taste of novel zongzi is staging a wonderful all-can-wrap zongzi competition.
In the face of endless patterns of dumplings, Meicheng, a new benchmark brand in the industry, caters to the trend of young people's life attitude with pure and healthy ingredients, and meets the double standard choice of taste and appearance of Generation Z people. In the mid-summer of this year, MeiCheng joined hands with star chefs to bring a limited edition "Black Truffle Indulgence Gift", with "Black Diamonds on the Table" as the protagonist, forming countless fresh and explosive CP.
Select top ingredients and share the best taste!
Black truffle, small body, big energy, what kind of incredible chemical reaction will be produced by its collision with Chinese ingredients?!
Meicheng product technology research and development team and star chefs, taken from the mountains, rivers, lakes and seas of the precious ingredients, the clever combination, repeatedly debugged the golden ratio, for each "Zhen dumpling" to give "soul", let the taste buds feel the unique aroma of the south to the north.
There are 6 flavors of black truffle trench dumplings in the gift box, black truffle abalone seafood dumplings that meet the "soft gold" of the ocean, black truffle crab yellow seafood dumplings that blend natural fresh flavors, black truffle sea salt mushroom dumplings that blend naturally and flavor of wild mushrooms, black truffle honey sauce char siu pork dumplings with classic light luxury taste, black truffle cheese dumplings that have never been seen before, and black truffle cheese barley seedling dumplings that integrate a new concept of health into traditional dumplings. There are both familiar old tastes and new experiences.
The collision of classics and trends!
The gift box integrates multiple dimensions such as nature, culture and art, and creates a romantic and elegant light luxury style with advanced color aesthetics, bringing exclusive high-end taste to traditional festivals. When the flexible golden texture breaks into the clear and calm black world, it transforms into a collision of rigidity and softness, complementing the Michelin-grade "black truffle", just right to present the low-key luxury of the gift box.
From creativity to landing, from material selection to production, the Meicheng team pours ingenuity at every step, trying, discussing, improving, fixing... With more stringent ingredients and processes, repeated deliberation, and consideration in place, just to create a festive gift with beauty and material, hoping to open the taste buds and visual senses of young people, so that the brand has a more vivid vitality and appearance. In the future, Meicheng will also break the limitations, release brand energy through multiple dimensions, and innovate more possibilities.