Recently, Xu Wenhua, who is responsible for cooking testing and menu development in the life electrical appliance manufacturing department of Galanz Group, won the 2022 "National May Day Labor Medal", and he led the team to innovate more than 500 gourmet cloud menus, creating a new taste experience of new kitchen appliances with independent innovation results.
Xu Wenhua is the country's only national manufacturing transformation and upgrading comprehensive reform pilot city Foshan's big city craftsman, but also "Galanz continues to take the road of scientific and technological innovation on behalf of, through unremitting scientific and technological innovation, Galanz steadily broadened the globalization of the brand road, in the first quarter of this year, Galanz's own brand products in the global sales increased by more than 30% year-on-year, of which "net red" product air fried microwave oven orders were scheduled to June.
"Net red" air fry microwave oven
Orders are already scheduled for June
Demand for innovative home appliances for healthy home living in the global market has soared.
Data from Galanz shows that in the first quarter of this year, the sales volume of Galanz's own brand products in the world increased by more than 30% year-on-year.
Based on the microwave oven of aerospace technology, not only the order of the net red product air fry microwave oven is scheduled until June, but also the healthy home appliances such as galanz micro-steaming oven, steaming oven, retro refrigerator and so on have become "explosive models" in short supply.
At the same time, the export of Galanz refrigerators in the first quarter of this year achieved double-digit growth year-on-year, more than 90% of which are independent brands, and the export areas include developed countries such as North America and South America, as well as RCEP-related markets such as ASEAN.
Galanz brand is also popular in the Vietnamese market, export products include refrigerators, microwave ovens, ovens, dishwashers and induction cookers and other household appliances, in Vietnam's offline mainstream channels, online core e-commerce platform can buy Galanz brand home appliances.
Adhere to scientific and technological innovation
Increase investment in digital intelligent manufacturing
"Everyone talks about innovation, everything is innovative, and there is innovation everywhere, so that innovation becomes a habit and a fashion." Innovation is like a long run without an end, and the people's pursuit of a better life is the goal of our struggle. Liang Zhaoxian, chairman and president of Galanz, said that through unremitting scientific and technological innovation, Galanz has opened a new situation in the change and steadily broadened the globalization of the brand.
Previously, in order to overcome the problem that the magnetron technology of the core component of the microwave oven was "stuck neck" by developed countries, the magnetron of its own brand was developed.
In recent years, Galanz has increased investment in digital intelligent manufacturing, including the key processes of quality handled by robots, the production process through digital control in the cloud, and the development mode of the whole industrial chain of enterprises is highly autonomous and controllable, providing a steady stream of power for the smooth expansion of the market.
In addition, after the independent open source chip "BF-Xiaojiao" has been applied in home appliances in 2020, in March this year, Guangdong Yuefang Technology Co., Ltd. (hereinafter referred to as "Yuefang Technology"), which was founded by Galanz, launched a new RISC-V SoC product NB2 (Shishan), which adopts advanced 12nm technology, facing edge computing, deep learning, machine vision and speech processing and other applications, and calibrates the application direction of smart energy, smart logistics, smart manufacturing, data security and so on.
In May, six automated dishwasher production lines were put into operation
The microwave oven production target is to increase production capacity by 150,000 units per day
At the same time, combined with the changes in foreign consumer demand and market environment, Galanz has increased the promotion of its own brands overseas, laid out content marketing on social platforms such as ins and Twitter, and promoted the consumption guidance of subversive innovative products such as air-fried microwave ovens, micro-steaming and grilling machines, and set-up retro home appliances. And continue to increase cross-border e-commerce development efforts, in-depth cooperation with the largest e-commerce platform in North America, in Vietnam, Russia and other markets with local e-commerce platform cooperation to promote all categories of products, and constantly innovate marketing and brand communication channels.
In 2022, in order to meet the global demand for rising consumption upgrades, Galanz will accelerate innovation from smart factories to open source chips and comprehensively promote capital increase and production expansion.
Among them, six new dishwasher automation production lines are scheduled to be officially put into use in May, and the product direct rate is as high as 99.9%. According to the daily production capacity of 150,000 units, promote the capital increase and expansion of microwave ovens, add a new intelligent manufacturing production line of the whole industry chain of micro-steaming and baking, respond to the demand of modern families for integrated, intelligent and high-quality healthy home appliances, and support high-end kitchen appliances such as air-fried microwave ovens and embedded micro-steaming and grilling machines.
Nandu: The road is long
Image source: Galanz Group