After the launch of "Wind Rises longxi", it can be said that it is "in prison", and it is broadcast on CCTV, but the rating is only 0.36.
What concept? CCTV's major channels are far ahead of satellite TV ratings, CCTV TV drama channel ratings, generally in 0.8 ~ 1, better, the ratings are more than 1.
So everyone used a word to describe the ratings of "The Wind Rises longxi": falling below the chassis. Dozens of hot searches, mocking "The Wind Rises longxi".
Why is the rating so low? So some people began to attribute the problem to Chen Kun, Yang Ying and others, thinking that it was the problem of the protagonist: there was no passer-by, no script. But Little 8 has to be fair: I really wronged them.
1. What is the rating of costume dramas?
In 2018, Chen Kun starred in a costume power plot drama - "Tiansheng Long Song", and the ratings when it was broadcast on Mango Tv were also very low, only 0.5 at the beginning of the broadcast, and only 0.1 at the lowest time, when the network rumor "Tiansheng Long Song" made Mango Station lose 600 million.
But now look back at "Tiansheng Long Song", which is a masterpiece with 8.2 points on Douban.
The cast of "Tiansheng Long Song" includes Chen Kun, Ni Ni, Zhao Lixin, Ni Dahong, Yuan Hong, Bai Jingting, Liu Mintao, Hu Ke, Mei Ting, Hai Day and many other powerful factions, and any two people can carry a drama.
But with so many "big gods" gathered in a drama, we can see the complexity of the story and the grandeur of the pattern of "Tiansheng Long Song". Unfortunately, complex, grand, brain-burning dramas are often "embarrassing" in ratings.
So, low ratings = bad drama? Conversely, a high-rated drama = a good drama?
Let me give you another example. Nowadays, when the audience mentions "Langya List", it must be regarded as a model of power drama and ancient costume! But who remembers that when "Langya List" was broadcast in 2015, the ratings were even worse than "Wind Rises longxi", only 0.28. The "Pretender" broadcast at the same time broke 1 ratings.
After this ratings result came out, there were also many people who sang about the decline, is the history strikingly similar?
And "Langya List" really began to become popular, when the episode was halfway through, the plot line gradually matured, and the audience became "tap water" and spontaneously carried out Amway for it.
Little 8 chased the drama at that time, that is, he could not withstand the desperate Amway of his friends, and opened the "Langya List" with curiosity, wondering how good it really looked. But when Xiao 8 began to watch the drama, "Langya List" had already come to an end, and naturally failed to contribute ratings to it.
Now, 7 years later, "Langya List" is at the top of the "list of TV dramas with the most replays". If you only evaluate according to the ratings, is it that "Langya List" has also become a "bad drama".
When "Langya List 2" was broadcast, the ratings were tragic and unforgettable. "Langya List 2" is broadcast on two stations, and the rating of Beijing Satellite TV is 0.26 at the beginning of the broadcast, and the rating of Oriental Satellite TV is 0.27, adding up to only 0.5.
However, at present, the rating of "Langya List 2" in Douban is also as high as 8.7, which has exceeded 90% of domestic dramas.
In summary, do you still think that by relying on the ratings alone, you can conclude that "The Wind Rises longxi" is a bad drama?
Let's take another example that is a little older. In 2007, the serious drama "Daming Dynasty 1566" premiered on Hunan Satellite TV, with a rating of less than 0.5, almost refreshing the annual ratings of Mango Tv, and the capital side lost all its money.
However, "Daming Dynasty 1566" has a high score of 9.7 in Douban, more than 99% of domestic dramas, and is much higher than "Kangxi Dynasty".
You see, the domestic film and television industry has the strength to make good costume dramas, but the ratings of good dramas are dismal, and capital does not make money. Who will do unprofitable business?
In 2019, the costume drama "Daming Fenghua", which also tells the history of the Ming Dynasty, was launched, the female protagonist was Tang Wei, and the male protagonist was Zhu Yawen, and the rating was as high as 2.16 after being broadcast on Hunan Satellite TV that year, which was a very eye-catching achievement.
But "Daming Style" is different from "Daming Dynasty 1566", which is basically a Mary Sue drama cloaked in historical drama.
Sun Ruowei, the heroine of "Daming Fenghua", is an empress who has gone through 6 dynasties in history, but she has only lived a long time and has no other glorious deeds. However, the TV series opened a "gold finger" for Empress Sun, with an abnormal IQ and a hanging all the way, and the core is "Shuangwen Big Heroine".
Looking at the audience comments, everyone has a lot of dissatisfaction with this kind of "magic reform" historical behavior, and even once the heroine's scene is reached, it will be skipped. The Douban score is only barely passed, and this score is still pulled up by the scenes of Zhu Di, Zhu Zhanji and others.
But "Daming Dynasty 1566" is completely filmed according to the main history, rigorous and delicate, and worthy of repeated taste by the audience.
Ironically, the "Daming Style" that changed the history of the magic became a hit, and the "Daming Dynasty 1566", which respected history, had a dismal rating. If you were an investor in the money to make a play, what kind of play would you choose to make?
2. What are the high-rated dramas today?
Taking the 2021 annual TV drama ratings list as an example, none of the top 15 are costume dramas.
"Mom is waiting for you", which ranked third, has a Douban score of 4.5.
The fourth-ranked "CodeName Mountain Leopard" did not score, but clicked on the comment area, and there was a star floating all over the screen. Ranked 15th in "Xiaguang", the hot reviews are basically occupied by one star, the audience does not spit on the plot, and all the audience anger is aimed at the heroine.
I believe that many people have not even heard of the title of these dramas in the top 15 ratings, and although the audience scolds very fiercely, it does not prevent them from having gratifying ratings.
In 2022, it is dominated by various urban marriage dramas, do you feel: tired of watching, tired of watching, tired of watching. But The little 8 should remind everyone that after the film and television dramas of related themes, there may be more and more, because the ratings results are really too good.
"Xiao MinJia" starring Zhou Xun has a rating of 0.97, relatively speaking, the plot is not so bloody, so the score is passed.
"Heart Residence", which combines various dog blood elements such as death, single parent, concubine, mother-in-law, white moonlight, etc., has a rating of 0.93 and a failed rating.
"Meet the Season" was criticized as the worst work in the noonday sun, and almost smashed the sign of "noon production, must be a boutique", with a rating of 4.8, but the rating was as high as 0.81.
Tianjin Satellite TV rebroadcast of "Ding Da Ming", the ratings are 0.44, it is estimated that most people are "unheard of" about this drama, a search of the cast list, one does not know.
Many viewers have had the same doubt: Why are these bad dramas always emerging? Because the reputation is bad, but the ratings are good. "Niangdao" ratings broke 2, then is it a good drama?
3. What are the costume dramas filming now?
This question, I believe does not need to be said by small 8, everyone has the answer: costume idol drama. Among them, the ancient puppet is dominated by "immortals".
At present, the ancient dolls to be broadcast include Xiao Zhan's "Jade Bone Yao", Yang Zi's "Agarwood Like Crumbs", "Sauvignon Blanc", Yang Chaoyue's "Heavy Purple", Bai Lu's "Long Moon Ember Ming" and so on.
These ancient dolls are adapted from the big IP of the novel, and many viewers and fans are looking forward to it, but it is so, and the ancient dolls are rarely broadcast on the star, basically online. Because the costume drama is on the star, the ratings are really worrying.
The costumed drama of the Eight Classics of Zheng'er, because of its brain-burning, serious, and high threshold for watching the drama, has blocked a large number of audiences out of the door. A relaxed, brainless Mary Sue drama, no matter what it is filmed, there will always be an audience to pay for it.
The actors are right, the audience is right, the investors are right, the market law is so, who can blame? Bad money drives out good money, and I have to say that this is the sadness of the film and television industry.