Before the early morning sun had entered the village, the villagers of Dahou Township, Yucheng County, Shangqiu County, Henan Province, began a busy day. Like most farmers, Mr. and Mrs. Zhou Wenhua in Nielou Village used to sweat in the fields every day, but their income was meager.
It wasn't until last year that the life of Zhou Wenhua's family began to take a new look, and when someone came to him, he would say, "I'm busy in the factory," and this change starts with a small salted duck egg.
Salted duck eggs become "golden" eggs
The annual income of new farmers has increased by 4 times
On April 27, Zhou Wenhua returned home from work in the factory, and after dinner with his family, he recalled, "In the past, the family's income was mainly based on farming, and the annual income was less than 10,000 yuan.", although the farmer would do odd jobs to subsidize the family when he was idle, but the family's life was still tight, "The children went to school nearby, there were elderly people in the family who needed to take care of them, we could only farm at home, barely enough for family expenses."
The inflection point of life appeared last year, and Jingxi Farm appeared like a "surprise" in the life of the Zhou family.
Last year, the country's first "Jingxi Farm" landed in Henan, and signed contracts with many local governments and direct mining bases in Henan, directly connecting high-quality agricultural production areas and consumers across the country, helping agricultural products to go up, leading farmers and farmers in production areas to increase their incomes and become rich, and comprehensively helping rural revitalization. In the past year, Jingxi Farm has not only delivered zhongmu garlic, Ningling pear, vegetables and other source goodies directly to consumers, but also helped local small and medium-sized enterprises and long-established enterprises to carry out special upgrades.
What links Zhou culture to Jingxi Farm is a small salted duck egg.
When creating the egg market, Jingxi buyer Wang Botao found from consumer demand and related data analysis that consumers have a large demand for processed eggs, and after visiting many markets, the young buyer and team of the post-90s young but rich in four or five years of industry experience decided to do salted duck eggs, "Although there are also peeled eggs in the processed eggs, salted duck eggs are obviously more popular, and there is still a lot of room for improvement in the taste and health of salted duck eggs on the market."
In order to find a suitable duck egg breeding base for consumers, Wang Botao traveled to seven or eight cities and visited dozens of bases in a month, "be sure to go to the field to see the health situation, breeding capacity, process problems and so on." After many comparisons, Jingxi Farm finally chose to cooperate with Yabaili in Yucheng County, Shangqiu City, Henan Province.
After signing a cooperation with Kyoki Farm, Kyoki Farm and Duck Baili jointly launched a joint salted duck egg. It is understood that within a month, the sales of this salted duck egg exceeded 1 million pieces in Jingxi Spelling, and was sold to Beijing, Tianjin, Jiangsu, Hubei and other cities.
With the increase in sales volume and income, Yabaili has brought employment opportunities to 300 nearby villagers, providing them with a variety of jobs such as cleaning, packaging, and sorting. As a surrounding villager, Zhou Wenhua and his wife got this hard-won job opportunity, "My lover and I have come to the factory to work through recruitment, through hard study, we have grown, and now the family's living standards have been greatly improved, and the annual income has increased from less than 10,000 yuan before to 4 times now." With a deposit, I have the intention of buying a house and a car for my children. ”
A salted duck egg that reduces saltiness
Promote healthy consumption and new upgrading of enterprises
"Monthly sales of 1 million salted duck eggs, accounting for a quarter of our total monthly production", the relevant person in charge of Duck Baili said that the reason for choosing to cooperate with Jingxi Farm, "in addition to the guarantee of large brand sales, especially pay attention to the long and short chain model of Jingxi Farm, that is to say, we can not only open a store on the Jingxi APP, but also through the pre-sale self-pickup business of Jingxi, directly let our base, factory salted duck eggs bought into the hands of consumers, it can be said that a lot of intermediate circulation costs are reduced, which greatly enhances our revenue."
A large part of the reason why this joint salted duck egg is popular with consumers is that the saltiness and oil flow degree have been adjusted many times, and through several rounds of consumer tasting, the taste and health have remained the best.
According to Wang Botao, in general, the saltier the salty duck egg, the better the oil and color, and the saltiness on the market is 10-12 degrees. However, in order to meet the standards of consumers' pursuit of taste and health, Jingxi Farm and Duck Baili have repeatedly developed seasonings to reduce the saltiness of salted duck eggs to 7 degrees, but while the salt content is reduced, the taste of flowing oil is still preserved to the greatest extent.
With this cooperation, Jingxi Farm not only brings a larger online sales market to Yabaili, but also helps it to continuously upgrade and innovate in product process research and development through consumer insights. It is understood that at present, the online sales of duck Baili salted duck eggs have accounted for 60%, "the sales volume before and after the front-end noon festival will be relatively large, but like March and April, this is the off-season, and now cooperate with Jingxi Farm, this unstable sales situation has been alleviated", said the relevant person in charge of Duck Baili.
Taking the joint brand with Henan Duck Baili Salted Duck Egg as an example, Jingxi Farm will also allow more source goods to connect directly to consumers. As a life consumer mall under Jingdong, in the future, Jingxi will continue to take projects such as "Jingxi Farm" and "Jingxi Factory" as the carrier, and the product model characterized by direct hair from the place of origin + direct supply from the factory will bring more good things from the source of origin and industrial belt to save money and worry.
This article is from the financial community