Editor's note: The "2022 My Favorite Chinese Brand" campaign (hereinafter referred to as the "Like" campaign) is one of the series of activities of the "2022 China Brand 5.10 Evening Party" jointly organized by the China Brand Building Promotion Association and Xinhua News Agency and other departments, initiated by the China National Brand Network. The "Like" activity of jewelry brands is cooperated by the Secretariat of China Brand Building Gold Jewelry Brand Cluster (hereinafter referred to as "Jewelry Cluster"), and during the same period of the "Like" activity, the official website of China Jewelry and Jade Jewelry Industry Association (hereinafter referred to as "China Treasure Association"), the official website of China Jewelry and Jade Jewelry National Inspection Group, the official website of China Jewelry Industry Network and its WeChat public account set up a publicity column of "Like the Same Period • Season 3 - China Brand Jewelry Cluster", and liked it on the "China National Brand Network" to continuously release the jewelry cluster brand" Guided by scientific and technological innovation, drive the comprehensive upgrading and transformation of brand enterprises, and promote the high-quality development of Chinese jewelry brands", in order to publicize Chinese brands, bring the sense of gain, happiness and security of jewelry consumption to the broad masses of the people, and give back to all sectors of society for the care and support of China's gold jewelry brands and industrial construction.
【Jewelry Cluster Topic】
Baofu Jewelry: Take the road of intelligent manufacturing transformation and upgrading
In 1999, with the appearance of platinum in the Chinese market, Shenzhen Baofu Jewelry Co., Ltd. (affiliated to Shenzhen Baohengda Group, founded in 1989, hereinafter referred to as "Baofu") registered and established a platinum factory, since then, Baofu and Platinum have formed an indissoluble relationship, mutual achievements, and create brilliance. Over the years, Baofu Jewelry has always taken "being the most beautiful jewelry in China" as its brand goal, guided by "integrating oriental traditional aesthetics and modern fashion", and strives to create jewelry boutiques with advanced research and development, technology, equipment and materials.
As the executive director unit of the China Treasure Association (GAC) and the first batch of member units of the jewelry cluster, Baofu firmly believes in "scientific and technological innovation, intelligent manufacturing", vigorously promotes scientific and technological research and development, continuously strengthens the construction of industrial innovation mechanism, and is committed to driving the transformation of traditional processing and manufacturing in the jewelry industry to automated and intelligent production.
The innovative development process of Baofu automated production and processing
Baofu and the International Platinum Association (PGI) released the "Platinum 4.0 Industry Strategy", aiming to break the traditional production mode of the jewelry industry and lead the transformation and upgrading of the platinum field of the jewelry industry; from the "stamping machinery" in the 1990s to the "semi-automatic machinery" in the 2000s, to the "CNC + 3D (three-dimensional, the same below) modeling" in 2010, and the "Platinum 4.0" that leads the future, Baofu has been at the forefront of the industry in the field of intelligent manufacturing, constantly from Germany, Japan, Switzerland, Italy and other countries have introduced CNC computer digital control equipment and numerical control systems, loom machines, car flower machines, 3D scanning, 3D printing, mold reversing machines and other international advanced production equipment, combining traditional manual and modern machinery manufacturing, giving full play to the advantages of electronic machinery and high-tech technology, continuously improving product quality, enhancing the degree of processing refinement, enriching jewelry design forms, laying a solid foundation for the development and production of new products, and breaking through the "ceiling" of traditional jewelry manufacturing. At the same time, Baofu introduced an automated production equipment "manipulator" to replace the manual process, which greatly reduced energy consumption and production costs, not only making the standardization of the product higher, but also making the quality of the product more stable.
Automated production equipment "manipulator"
In 2019-2021, In order to achieve the continuous upgrading of technological innovation, Baofu Platinum Factory introduced advanced production and processing equipment at home and abroad with heavy investment, such as Italian automatic CNC laser laser machine, vacuum centrifugal casting machine, jewelry (automatic tool change) stone-inlay eight-axis machine, metal casting machine, Italian ring making machine, Italian ring machine, etc.; at the same time, introduced a set of advanced anti-fouling treatment system, on the basis of ensuring that the production line process and technology are continuously promoted in the automation process, effectively reducing energy consumption. Promoting energy conservation and emission reduction has played a positive role in environmental protection.
Italian CNC computer digital control car flower machine
In 2021, Baofu will start the construction of "ERP (Enterprise Resource Planning System) Transformation and Upgrading", "Cloud Exhibition Hall" and "Digital Creativity", open up the integration of production and sales, and simultaneously start the construction of "Huawei's first jewelry manufacturing 'digital factory' benchmarking project" to promote the digital and intelligent development of Baofu.
Actively build a public platform for jewelry creativity
Since its inception, Baofu has continuously improved its independent innovation ability, has a professional jewelry R & D and design team of more than 180 people, responsible for equipment development, process research, jewelry design, customized versioning, etc., and invested in the construction of Baofu Jewelry Public Technical Service Platform (hereinafter referred to as "Platform") in 2011. With a gross floor area of 1,800 square meters and a total investment of RMB21.11 million, the platform passed the acceptance of the Shenzhen Municipal Development and Reform Commission and the expert jury in July 2014.
The platform is divided into four functional areas: design service center, 3D modeling service center, sample production service center and testing service center. The platform is mainly responsible for providing original R&D design drawings for new jewelry products, digital molding of 3D jewelry wax molds, technical services for samples in the early stage of industrialization of new products, jewelry purity, firmness, durability and toxic substance content detection and other services, promoting the standardization and standardized development of new products, actively carrying out new technology research and development, and actively participating in the formulation and revision of national standards and industry standards. The platform will effectively promote the development of the park and the jewelry creative industry in Shenzhen, and build a new ecology of modern jewelry processing and manufacturing.
High-end jewelry 3D modeling and testing public technical service platform
Baofu is committed to driving the transformation of the jewelry industry from traditional processing and manufacturing to automated and intelligent production, always taking the development of the jewelry industry as its own responsibility, and striving to invest its own strength for the transformation and upgrading of the jewelry industry in the future.
Contributed by: Baofu Jewelry