He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
author：Travelogue
Source: Vanity Fair Arts (id: wh2dian)
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
For fashion people, probably everyone knows Condé Nast Publications.
As a publishing group, it has a large number of first-line magazines such as vogue, the top fashion magazine "GQ", etc. Since its establishment 118 years ago, Condé Nast has been leading the fashion, driving the trend, and insisting on cultivating a large number of excellent fashion photographers.
And one photographer whose name can't be overlooked is John Rawlings.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
John Rawlings was an American fashion photographer in the mid-20th century who focused on fashion photography for 30 years, shooting more than 200 covers for Vogue and Glamour, leaving nearly 3,000 photos on file.
Charles Dare Scheips Jr., former director of condé Nast Archives, once described John Rawlings as "the first Condé Nass photographer to show a truly American vision."
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
John Rawlings has taken many photos that are now more than half a century away, but they are still not outdated, whether it is color, composition, or the vitality and story in the photos, they have not faded half of the fashion charm, and to this day, they still bring inspiration and inspiration to countless photographers.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
John Rawlings was born in Ohio in 1921, and after graduating from a local university, he came to New York to pursue development, and his first job was as a shop window designer, which is why he became interested in fashion.
From 1936 he joined Condé Nast as an assistant, studying with the famous Horst P. Horst and George Platt Lynes.
In the late 1940s, John Rawlings tried to establish his own style, establishing his own signature use of light and background, opening the era of John Rawlings.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
A large number of his works appeared in the top magazines of the time, which had a huge impact on the fashion circle of the time, and basically became a textbook fashion photography style.
John Rawlings's photographic style is both classical and avant-garde, elegant and bold, mixing retro and modern atmospheres, full of visual momentum, and the work is extremely practical.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
In indoor photography, he carefully researched and innovated photographic methods, paying special attention to the use of light, blending natural light and artificial light, and using mirrors to create a sense of space, which was fully in line with the changes in visual culture at that time.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
Soon, John Rawlings was on fire, not only in the industry, but also in the world, his work can be seen all over the world, and he is everywhere in the British, French and American editions of Vogue magazine.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
In 1945, he set up his own studio and took models "under the sun".
After the end of World War II, the status of women after the war continued to increase, they were no longer just trapped in the family, but entered the society, participated in the work, and showed the ability and value that was not inferior to men at all.
And John Rawlings shows the lifestyle of this group of new women - dressed in beautiful fashionable girls, walking through the streets, full of sunshine-like self-confidence.
The model's posture is no longer the rigid, fixed shape in the studio, but has become bold and dynamic, echoing the demands of urban women at that time, promoting post-war women to usher in a new state of life and release their personality.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
Some people say: fashion is a cold, come fast, go fast.
Often the items that are popular this season have been slagged off in the next season.
Through John Rawlings' lens, we can once again see the sense of eternity of fashion, and the classic never gets old.
There is no doubt that he elevated commercial photography to an art form, fixing the magnificence of the times, such as time winemaking, the longer the mellower.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
John Rawlings was also one of the first photographers to combine fashion with Hollywood stars. He has photographed many hot female stars, such as Vivien Leigh, Robert Whitecall, Keane Tierney and so on.
In his black-and-white shots, vivien Leigh, a cat-like Vivien Leigh, is noble and awe-inspiring, looking down on her subjects like a queen.
It has to be said that John Rawlings can shoot different feminine textures, melancholy, modern, seductive, and the beauty he presents is not limited to the beauty of the skin bag, but has an inner emotional power.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
Sadly, John Rawlings died in 1970 at the age of 58. At that time, it coincided with the spring of commercial photography and the rapid development of the fashion industry, which gave birth to a group of top fashion photography masters, and was constantly analyzed and studied by future generations.
Therefore, compared with the fashion photographers Cecil Beaten and Horst P. Horst of the same era, John Rawlings' fame is far less than that, and even once the light was covered up and forgotten.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
John Rawlings donated his life's work to the Fashion Institute of Technology, which collaborated with Condé Nast to publish the collection John Rawlings: 30 years in Vogue.
In the early 1990s, John Rawlings once again attracted attention and was recognized as one of the most iconic photographers of the mid-20th century, making an important contribution to the development of fashion photography.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
Through John Rawlings' works, we once again see the fashion style of the middle of the last century, touch the pulse of the development of fashion photography, and feel the changes in women's lives and aesthetic methods with the times.
Vaguely, John Rawlings's photographs have become a window, a bridge, when the fashion becomes retro, the style is eternal, paying tribute to the classic, the real beauty can constantly travel through time and space, touch people's hearts again and again, and refine the new light.
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
He shot the most beautiful Vivien Leigh, an elegant beauty of the last century, which is still outdated after 70 years
