Armani is the world's leading luxury fashion brand, with a number of clothing and underwear brands with different positions. Like many luxury brands, Armani also has a beauty department that sells cosmetics, fragrances and other products, and all of this development, production and distribution is carried out by L'Oréal, a partnership that has continued since 1988.
Of all Armani's perfumes, the most important is the Send Love Series and the SI Love Series. Acqua di Gio Send Love Male Fragrance is a perfume that laid the foundation for Armani perfume business, as the world's best-selling male fragrance, Send Love Male Fragrance pushed the aquatic tone to the forefront, making it one of the favorite notes of commercial incense. Armani also launched the Women's Edition perfume in 2010, which is aquatic but sweet. The perfume is fresh and clean, the threshold for use is not high, suitable for most people, and can be used in many occasions. On the Armani Tmall flagship store, the price of the perfume is about 580 yuan / 50mL.
SI's beloved collection of women's perfumes has been Armani's flagship in recent years, and its positioning is similar to Dior J'adore and Chanel N°5, which is the brand's iconic product. The original SI Love Perfume was released in 2013 as EDP Eau De Parfum, Transparent Bottle Body, Black Bottle Cap; SI Love has since launched a number of derivatives, such as SI Love Fragrance with Black Bottle Black Cap (2014), SI Love EDT Edition with Transparent Bottle Naked Pink Cap (2015), and SI Love Charm with Red Bottle Black Cap (2017). The common feature of this series of perfumes is that the plum flavor is prominent and long-lasting, the aroma is slightly sweet, the breath is warm, and the femininity is full. The official price of SI Love EDP and SI Love Love Is 660 yuan /30mL.
Armani was one of the first luxury brands to launch a high-end perfume line, and its Armani Prive collection of perfumes was first set up to match the haute couture fashion line of the same name. There are many branches of the private collection series, and the grades from low to high can be divided into Les Eaux, La Collection, La Collection Des Mille Et Une Nuit, La Ccllection Des Terres Precieuses four sub-series, Les Eaux is the introductory series, providing 4 garden-themed eau de toilettes, and the domestic popular Suzhou peony comes from here. In terms of the artistry of the design, Armani's private collection is impeccable, handmade square incense bottles, caps like pebbles, simulating agate, amber, jade, gold and other materials, very collectible.