The Women's Central Tour has reached an official cooperation with Maiyue Sports; Baiquan has become the official partner of the Ice Hockey World Championships; and Athleta has become a partner of Biles Athleis athleisure
Yu Tang DYNASTY
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Domestic industry information express
The Women's Central Tour has reached an official cooperation with Maiyue Sports
Recently, China Women's Professional Golf Tournament (Beijing) Co., Ltd. reached a long-term in-depth cooperation with Shanghai Milestone Sports and The Circles data platform under the Institute of Golf in New Zealand, and China Sports became the exclusive partner of Circles China's national youth golf event data. Maiyue Sports' brand event, The Maiyue Youth Tour, is committed to the development of China's youth training events, and this cooperation content will be directly applied to the Maiyue Youth Tour to help Chinese young players improve in actual combat, find deficiencies in actual combat, and achieve the expected goals through a series of training.
Net profit of China Sports Industry in 2021 rose by 1.79% year-on-year
China Sports Industry released a summary of the 2021 annual financial report, the company achieved operating income of 1.515 billion yuan for the whole year, net profit attributable to shareholders of listed companies of 54.92 million yuan, a net profit increase of 1.79% over the previous year. China Sports Industry said that in 2022, the company will actively layout in seven major business areas: in terms of event activities, it will increase the creation of event IP; in terms of sports communication, it will continue to upgrade its business model; in terms of sports space business, it will increase the coordinated development of project expansion and high-quality operation, and quickly form a platform aggregation effect of offline space; in terms of digital technology business, it will promote the construction of sports big data platform and sports data assetization operation; in sports education and training, it will promote business strategic layout. Enhance their own product strength. China Sports Industry will also increase its efforts to expand the market in the field of sports lottery business, standard certification and international business.
International industry information express
Neymar becomes an electric car e. GO Mobile Global Brand Ambassador
Next.e.GO Mobile SE, an independent manufacturer of urban electric vehicles in Germany, has announced Brazilian star Neymar as a global brand ambassador for its e.GO Mobile electric vehicles. On May 5, Neymar will present the company's 2022 product line, called e.o wave X, at an exclusive event in Berlin. This year is the year of the World Cup, and Next.e.GO Mobile SE signing Neymar must want to use the influence of the World Cup to make the brand globally known.
McLaren Racing has partnered with healthcare company Sanofi
McLaren Racing has partnered with healthcare company Sanofi to support the company's ambitions to achieve world-class manufacturing excellence standards. McLaren's experts will work with Sanofi's Industrial Affairs team to continuously optimize its manufacturing operations, enable its global network to better support the supply of its broad product portfolio and enhance the delivery of its R&D pipeline. 25 new projects are expected to be launched over the next five years to meet the needs of patients around the world.
Baiquan became the official partner of the Ice Hockey World Championships
North American sports drink brand BioSteel has a three-year partnership with the Ice Hockey World Championships until the end of 2024. For the first time, It will be the official partner of the 2022 World Hockey Championships in Finland and the First Divisions and Division B of the 2022 World Hockey Championships in Slovenia and Poland. The partnership includes the provision of hydrating beverages and products, water bottles and towels, and the placement of signs in the penalty area for all players.
Athleta becomes Biles' athleisk partner
Lifestyle brand Athleta has a long-standing partnership with Simon Byers, the gymnast who has won the most medals in world championships history, working together to empower women. Biles and Athleta will work together to focus on "Athleta Girl" to encourage millions of girls to reach their limitless potential. Biles will work with Athleta's design team to develop iconic products for aspiring athletes, including plans to design multiple capsule products for Athleta Girl.
F1 Alfatoli team has partnered with Ziba Foods
F1 Alfatoli Team has partnered with U.S. artisanal food company Ziba Foods. Henrik Nelson, founder of FlexBox and investor in Ziba Foods, said: "Given that Alfatoli is a globally renowned team that embodies the spirit of being oriented towards a premium lifestyle, I see this as the perfect platform to promote my latest efforts with Ziba Foods. Together, we want to use their global platform to provide international visibility for healthy nutrition while helping developing countries achieve sustainable social and economic stability. ”
Viaplay, a subsidiary of Nordic Entertainment Group, acquired the UK rights to the NHL
Nordic Entertainment Group (NENT) streaming service Viaplay has added NHL to its UK content service. Launched in the UK in the second half of 2022, Viaplay will showcase up to 1,400 NHL games a year until the end of the 2026/2027 season, with a 5-year rights agreement signed. The agreement extends the partnership between Viaplay and NHL to 10 European markets.
Skechers' first-quarter 2022 sales reached $1.8 billion
Skechers released its first quarter 2022 financial report, continuing the growth momentum of 2021, with sales exceeding $1.82 billion in the first quarter of 2022, an increase of 26.8% over the same period in 2021, setting a record for the same period of sales in the history. In the first quarter, Skechers grew 9% in the Chinese market, and the innovative brand positioning of Comfort Technology gave Skechers a new look.
British fitness chain Pure Gym will double in size by 2030
Recently, Pure Gym, the UK's largest offline chain fitness brand, revealed that the company plans to double the number of gyms under its umbrella, aiming to reach more than 1,000 clubs by 2030. Pure Gym currently has 301 clubs in the UK, including 28 new clubs in 2021 – 24 in the UK, 3 in Saudi Arabia and 1 in Switzerland– and Pure Gym's move marks a significant increase in its opening rate. Pure Gym will also seek to accelerate the launch of its franchise operations in new international markets, including Japan, Southeast Asia, China, India and North Africa.
About Yutang Sports
Yutang Sports is a world-renowned sports marketing service provider.
Its core business includes sports marketing consulting services, sports sponsorship project services, public relations strategy communication services, sponsorship value evaluation services, sports marketing and sports sponsorship content services.
Reached cooperation: Porsche, Ferrari, MINI, BAIC, Kia Motors, Shenzhou Chauffeur, Autohome, Wuliangye, Samsung, Yibao, Magic, Baizaishan, Benwang, Kunlun Mountain, Shudayuan, Lehu, Sunshine Insurance, Meizu Mobile Phone, Youyin Communications, Meiji, Xiwang Food, Muscle Tech (Muscle Technology), Dayi Tree Flooring, Ronghui Flooring, Renault, Rimula Men's Wear, Sennett, 100 Billion International, Jinrong China and dozens of other enterprises have reached project cooperation through the Yutang Sports Platform.
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