Speech at the 2022 China International Tea Expo "Huhong" Black Tea Brand Promotion Conference Qu Dongyu, Director-General of the Food and Agriculture Organization of the United Nations and then Vice Minister of Agriculture and Rural Affairs
Distinguished guests, ladies and gentlemen,
Today, Hunan held a grand "Huhong" black tea brand promotion meeting here, aiming to publicize the Hunan black tea brand, so that the guests and all sectors of society have a more comprehensive understanding and clear understanding of the "Huhong" brand black tea, so as to let the "Huhong" go to the world through the platform of the International Tea Expo. Here, on behalf of the Ministry of Agriculture and Rural Affairs and the Organizing Committee of the Conference, I would like to congratulate the holding of the promotion meeting and say hello to all of you!
China is the homeland of tea. Tea is a bridge between China and other countries in the world. At present, the mainland has become the world's largest tea producing country and tea consumption market. The national tea garden area is more than 44 million mu, the output is 2.58 million tons, the tea consumption is more than 2 million tons, and the market sales are close to 240 billion yuan. At the same time, tea has both a planting tradition and an industrial base in the mainland, and it is also the main source of income for farmers in border and poor areas of the old and young to get rid of poverty and become rich. It is also the main way to help the national rural revitalization strategy and promote the prosperity of the industry.
In the new era, we must have new deeds. We will take strong measures to promote the development of the tea industry: First, adhere to green development and achieve "excellent" quality tea. We will implement quality improvement and efficiency improvement projects, promote green production technology models, and accelerate the promotion of excellent varieties. The second is to adhere to the market orientation and achieve brand "strong" tea. We will implement the brand strategy and support a number of tea enterprise brands with domestic and foreign competitiveness. The third is to adhere to innovation-driven and achieve scientific and technological "rejuvenation" of tea. We will increase support for tea technology innovation and tea culture creativity, and strengthen the transformation and application of scientific and technological achievements. The fourth is to adhere to the bridge of foreign trade and achieve the opening of "live" tea. We will take the implementation of the "Belt and Road" initiative as an opportunity to support leading export tea enterprises to expand and deepen the development of the international market, and promote more tea enterprises to actively and effectively connect with the international market.
Hunan humanities are gathered, and the tea history and culture are profound. There is the pride of "tea ancestors in Hunan, tea source three Xiang". At the same time, Hunan is also an important tea producing area in the country, rich in tea resources, tea gathering, "Junshan silver needle", "Qujiang flakes", "Jietan tea" and so on. In recent years, under the attention and support of the provincial party committee and the provincial government and local party committees and governments at all levels, Hunan has a very good development situation in the tea industry, tea culture is exceptionally prosperous, taking the lead in proposing the construction of a provincial-level 100 billion tea industry in the country, successfully creating a world-renowned public brand such as "Anhua Black Tea" and "Xiaoxiang Green Tea", and three state-level tea leading enterprises in the forefront of the country have emerged, hunan Tea Group, Hunan Chinese Tea, and Hualai Biology, and there are two second prize tea scientific research achievements of the National Technological Progress Award, and the "Chinese Tea Ancestral Festival" is widely known at home and abroad "Brand Festival. The hunan tea industry has a good momentum and good development, and has become the most distinctive cash crop pillar industry in Hunan.
This year is the first year of the implementation of the rural revitalization strategy, in this very important turning point, the Hunan Provincial Party Committee and Provincial Government once again focused on the tea industry, made a decision to "continue to support the 'Anhua Black Tea' brand building, focus on supporting the integration of black tea resources, and create a 'Huhong' public brand", which is timely and very necessary. The test path is built through brand integration, taking this as a starting point to better and faster promote the pace of construction of the 100 billion tea industry. Today, Hunan organized the province's black tea enterprises, with the overall image of "Huhong" to participate in the exhibition, set up the "Huhong" exhibition hall, "Huhong" exhibition hall, held the "Huhong" black tea brand promotion meeting, Sui Zhongzhong Vice Governor personally introduced the "Huhong" brand to domestic and foreign guests, which is an important step in the implementation of the "Hunan Black Tea" strategic goal of going out. The future is promising and the prospects are promising. The Ministry of Agriculture and Rural Affairs will also fully support Hunan in developing the tea industry. I firmly believe that under the strong leadership of the Hunan Provincial Party Committee and Provincial Government, under the attention and promotion of the Provincial Agricultural Committee and local party committees and governments at all levels, and through the hard work and hard work of Hunan tea people, the "Huhong" brand will surely spread its wings and fly high, reshape the glory, and make new positive contributions to the "three rural areas" and regional economic development.
Thank you!!
[Editor-in-Charge: Chen Shiya]