Li Yanxing, a reporter from China Fang Bao, | Beijing
Sun Jia has been in office for more than a year, and Vanke's Southern Regional Business Department has improved.
On July 8, it was reported that the organizational structure of Vanke's newly established commercial business department in the southern region was one of the signals. Based on the requirements of supporting strategic development and the implementation of the business partner mechanism, the management team of the commercial business department is composed of Cheng Fengbo, He Yanfeng, Huang Yumei, Jiang Hao, Zhang Zhinan and Zhu Zhenrui. Among them, He Yanfeng served as the convener of the management team.
For the southern region of Vanke, it is not difficult to understand the establishment of a "commercial service" at this time.
Shortly after Sun Jia was transferred from the CFO of Vanke Group to the CEO of the Southern Regional Business Group in May last year, the heads of the four major districts of Vanke Group accepted the "Military Order", of which the business focus of the southern region was: development, commerce and production office. Among the four first-tier cities in the north, Shanghai, Guangzhou, and Shenzhen, Vanke's southern region accounts for two, and the first-tier cities are inseparable from the commercial stock market, and Dongguan Vanke, which is under the jurisdiction of Vanke's southern region, was once again a leader in the commercial field.
This year, Zhu Jiusheng, president of Vanke Group, said that Vanke's performance in the southern region was at the bottom of the "unblocked", and also revealed the latter's business proportion overview, "The southern region is dominated by coastal cities, and since 2014, these city companies have more and more comprehensive projects, customer needs are becoming more and more diversified, the proportion of residential buildings will be relatively lower, and the natural performance of the sales end will be weaker." ”
Therefore, whether starting from the strategic layout of Vanke Group's restructuring or the business composition of Vanke South, the commercial sector will be the direction on which the latter will rely in the next few years.
Vanke South Regional Commercial Division will include 6 strategic key projects and 8 urban units. Among them, the strategic key projects are Fuzhou Cangqian Jiuli Project, Guangzhou Yongqingfang Project, Shenzhen Mangrove Bay Project, Shenzhen Nantou Ancient City Project, Shenzhen Bicycle Factory Project, Xiamen Yuncheng Project, and the urban units are Changsha, Dongguan, Fozhong Pearl River Urban Agglomeration, Fuzhou, Guangzhou, Nanning, Shenzhen and Xiamen.
Another bright spot in addition to the establishment of the "commercial services" is the collocation of the management team.
As the convener of the management team of the Commercial Division, He Yanfeng has just taken up the new Vanke South Region, carrying the practical experience of doing urban commercial complexes in Shui On Group. Along with the airborne convener, Cheng Fengbo, general manager of Dongguan Vanke Commercial Management Company, was appointed as the partner of Dongguan City Commercial Unit, and Jiang Hao, general manager of Shenzhen Vanke Commercial Management Company, was appointed as the partner of Dongguan City Commercial Unit.
The personnel adjustment of the Commercial Division is the epitome of Vanke's continuous search for integration and unification in the past year. It can be seen that the convergence of business focus and organizational matching are the two major events since Sun Jia became the head of the Southern District.
When Sun Jia went to the southern region last year, more than a month after Vanke Group released its 2018 performance report, the annual sales volume of the southern region slipped from the top of the four major regions in 2017 to the Shanghai region and the northern region, and the sales area shifted from the top of the four major regions in 2015 to the bottom for three consecutive years from 2016 to 2018.
In Vanke's plate, the southern region that cannot make the effort is in urgent need of a cadre, and it just so happens that Sun Jia, who has led Shanghai Vanke to a new high in performance, is eager to return to the front line, just when Vanke Group proposed to stabilize the basic plate and open the slimming plan, Sun Jia was sent to the southern region that needed to be changed the most in the "time, place, and people", although he most wanted to return to Shanghai.
If you want to play well, you will form a team first. After Sun Jia became the head of the district, he transferred Xue Feng, general manager of Guangzhou, to the long-term rental apartment division, Li Shengyang, general manager of Foshan Vanke, was transferred to Guangzhou as general manager, Feng Huan, deputy general manager of Shenzhen Vanke, was transferred to general manager of Foshan Vanke; Li Dong, general manager of Wuhan Vanke under the jurisdiction of the central and western regions, was recalled to Shenzhen as deputy general manager of Vanke South, Huang Yunlin, general manager of Jinan Vanke, was appointed as general manager of Foshan Vanke, Li Li, general manager of Xining Vanke, was transferred to Changsha Vanke as general manager, and Zong Weiguo, general manager of Ningbo Vanke, was transferred to the southern region.
Guangzhou, Shenzhen, Dongguan and Foshan are important positions in the southern region of Vanke, and the status of Changsha is the same as that of Vanke's central and western regions in recent years. Placing trusted and capable people in the top position of these cities, while placing some people in non-core business positions, is not only Sun Jiahui doing this.
The more practical significance is that such an adjustment is conducive to the realization of vanke's southern region as soon as possible, and the responsibility system of the general manager of the city will be shifted to the regional executive partner system, forming a chess game. Sun Jia also established a regional management committee as the highest authority in the southern region for unified management and decision-making.
In December 2019, Vanke Group announced that Sun Jia is concurrently the general manager of Shenzhen Vanke. The first son of the district has settled, and it seems that the personnel change in the southern region of Vanke has temporarily come to an end.
In the past six months, Vanke's southern region has spent less energy on land expansion. According to the statistics of China Real Estate News, from June 2019 to December 2019, Vanke Group added a total of 110 new projects, and nearly 12 new projects were added in the southern region, accounting for only 10.9%.
In 2019, the sales volume of the southern region was 127.4 billion yuan, with a sales area of 6.58 million square meters, both of which ranked at the bottom of the four major regions. Therefore, with Zhu Jiusheng's lifting of the siege at the 2019 performance meeting, "after the young partner Sun Jia went to the southern region, it is in line with our employment tradition, and we have full confidence in him, believing that he can do better and better." ”
If matching people is what Sun Jia did in the first half year, then what he had to do in the second half year was to test the effectiveness of the organization.
Vanke Group's financial report in the first quarter of this year showed that the sales of the southern region were 24.8 billion yuan, surpassing the central and western regions by 23.1 billion yuan, and catching up with the northern region of 25.2 billion yuan, but it is still far from the Shanghai region.
However, after the organization and personnel straightening out, Vanke's southern region obviously exceeded its strength at the business level in the first half of this year, and the sprint was ranked before the four major regions. In the first half of this year, Vanke Group's monthly briefing showed a total of 48 new projects, the land price of the rights and interests paid was 31.225 billion yuan, and the new projects of Southern Vanke were 15 new projects, accounting for nearly one-third of the total number of new projects, and the land price of the rights and interests paid was 11.069 billion yuan, accounting for 35.4% of the total land price paid by the group, more than one-third.
Most of these new projects are old renovation projects and TOD superstructure property projects, of which The new projects in Shenzhen, Dongguan, Foshan, Huizhou, Jiangmen and Zhongshan in Guangdong accounted for two-thirds, and Changsha in Hunan, Dali in Yunnan and Liuzhou in Guangxi were also the key expansion areas in the southern region of Vanke in the first half of this year.
For the southern region of Vanke, which is in the overall transformation period of Vanke Group, catching up has become a difficult action.
Sun Jia has publicly stated, "The basic disk does not mean that only the development of business, almost all enterprises will appear in this situation, the development of new business will affect the original main business." Sun Hung Kai in Hong Kong from development and sales to operation and holding, the transformation took a full decade, Vanke transformation this year to reach the sixth year, we need more time. Ten years may not be enough, we need to be more patient. ”
What will the "Sun Jia era" in the southern region of Vanke look like in the end?