This issue will showcase the visual system designs of two independent brands: Jiexun & Wanniu.
Jiexun and Wanniu are both companies that develop, manufacture and sell products such as wire and cable, electronic components, etc., and Wanniu is a derivative brand of Jiexun, we optimize and upgrade its LOGO logo and visual application respectively, let's take a look at the effect!
01 The Law of The Source of Inspiration
Paul Rand
Use the most concise design to unify global customer visual cognition!
This sentence can also be regarded as the introduction of the modernist arts and crafts movement since the 1950s, that is, in the LOGO design, it is necessary to establish the two characteristics of "visual simplicity" and "conceptual clarity".
Collected good logos at home and abroad
LOGO design is a kind of graphic art. It has similarities with other means of expression in graphic art, and has its own artistic laws. We have collected a number of logos that are doing relatively well at home and abroad, and the overall style trend is: English font labeling is the mainstay, supplemented by graphics, so our design inspiration refers to this direction for optimization.
02 Creation is connected with the pulse of the product
Before and after comparison of logo design
Overall, the style of the logo becomes more coordinated, discarding graphics and incorporating product concepts into text expressions.
Extension of the product concept
We define the design objectives and effectively represent the product to which it corresponds. Here the transmission connection is likened to "E", evolved into the shape of the product "USB interface", and then formed a creative pictogram, which is one of the highlights of the Jiexun logo.
03 Interpretation of the Jiexun logo
Logo definition:
Taking the Czech English JI "E" as the design starting point, Czech: fast, good news, fast, and the English E has the meaning of interconnection and other meanings, as a super symbol, we give the brand connotation of Jiexun:
● "E" stands for the interconnected carrier of connection, transmission;
● The "E" shape resembles a connector, which is cleverly integrated with the product features to enhance the brand association space and memory point.
● Font: According to the evolution of brand graphic style, font imports technology, practical and other brand associations, rounded corner font round expression affinity and communication, showing the excellent quality level of Jiexun brand products and its enterprising and innovative spirit of enterprise.
● Plug element: Indicates that Jiexun is a company specializing in data cables, but also shows the brand's excellent quality and warm and thoughtful service.
04 Memory points of cognitive logos
Brand English standard word
Brand Chinese standard word
Logo counter-white draft
Brand standard color
● Whether it is english font or Chinese, it is integrated with rounded corner design, in addition to showing the professionalism of the brand, you can clearly feel its vitality and affinity.
Conventionally, the more we touch something, the more memorable we have for him. When we mention Coca-Cola, we naturally think of the dynamic red and white ribbon-like letters, which are the "memorability" of the sign. Since the ancient red and blue cp, the clever combination of sunrise red and dark night blue can also give us unforgettable visual impact.
05 The ultimate use of surrounding scenes
Here we have cited several areas where corporate logos usually need to be used, in addition to the complete English letters, the single "E" small label has also become the brand logo of Jiexun. The simple color scheme is integrated with the clothing, which has a fashion brand flavor, because it is clear and beautiful, in order to be better remembered!
In the face of domestic and foreign consumer groups, Jiexun must have quality, highlights and connotations in the entire visual system. Through the logo, we can see at a glance the field to which it belongs and integrate the shadow of the product into it. We optimize "Wanniu" with the same thinking, and after patiently reading it, it will definitely inspire you.
010,000 cattle logo "past life and this life"
Before and after comparison of logo design
Ten thousand cattle, most of the Logo with a little "cow" elements, the original stick figure of the bull head, now become more practical, more determined and powerful.
Logo definition:
● Letters: "VNEW" for Wanniu logo full spelling, capital letter "E" simplified to three horizontal better into the logo, shaped like a data line, reflecting Wanniu is a brand that does data lines, while implying that Wanniu products make life more simple and convenient, and can give people a new sense of use.
● Horn element: When the horn is placed above the letter "V", it cleverly changes into the shape of a red bull's head, showing the valuable quality of wanniu's enthusiasm, courage and stability.
02 Split resolution of the logo
Brand logo graphic
Each fillet uses the same curvature to make the logo look more coherent.
Chinese and English brand standard words + anti-white draft
Brand standard color
● Logo is able to help people remember the experience related to the company, so when designing, be sure to design strong symbols that are easy to remember, so that the public can easily remember and create memory points.
● Wanniu logo design is also a high degree of generalization of this industry, in line with the audience's imagination of this industry, the design of the elements into one, not abrupt separation.
03 Flat presentation of the logo
Wanniu directly uses the part of the LOGO as an auxiliary graphic to support the extended application of the LOGO. Just like LV, because of the long history and the deep popularity of auxiliary graphics, even if there is no LOGO, we can clearly identify the brand.
The use of logo in advertising, the logo and the combination of Chinese and English left and right, up and down are very substitution.
04 logo peripheral application