At present, under the epidemic situation, for every home hoarding party, the refrigerator is no longer left out in the corner, it has now become the best "guardian spirit" of the hoarding party's stomach, the "most fragrant" home appliance, and the guardian god of security under the epidemic.
In China's various e-commerce platforms, large-volume refrigerators have been out of stock for a time, and the most sought-after freezer sold 4,000 pieces in 15 days. According to WeChat data, the overall index value of refrigerators and freezers has often been rising day by day since March.
In the self-media major platforms around the refrigerator, the freezer hoarder, is constantly gathering, the young people who have not bought the refrigerator are considering the big refrigerator, and the people at home are considering changing the large refrigerator, or adding a large freezer.
On the Xiaohongshu platform, life masters accurately collect data and compare data such as energy efficiency, volume, and size; In the "Let's Take a Look at My Refrigerator" Douban group, which has 77,000 people, the hoarder celebrities post photos full of food and exchange their experiences in purchasing refrigerators and freezers. It is worth mentioning that the notes released by the home appliance brand Meiling Xiaohongshu have aroused the attention of many netizens, and the topic of hoarding has attracted the participation of netizens and many manufacturers, which once became a hot topic.
Coincidentally, in the media reports of Zhongxin Jingwei, Meiling's refrigerator has once again become the focus of attention. The purchase of refrigerators and freezers by young people in Beijing has led to a continuous increase in the degree of topic. It can be found that the topic of Beijingers hoarding refrigerators has reached 6 million times, and the popularity has once again highlighted the popularity of this cold-related product.
From the data, it can be found that for young family groups, the M fresh refrigerator created by Meiling is Meiling's high-end refrigerator product, the product has water molecule activation preservation technology, zero impact micro-freezing technology, to achieve the effect of long-term preservation of the product, roses to achieve 33 days fresh, meat 33 days fresh, while the use of comprehensive thin GLS integration technology, to achieve a large product volume ratio, can contain more refrigerator ingredients.
In addition, in response to the additional refrigeration needs of families, the thin-walled freezer products created by Meiling have become fragrant. This series of products not only can store things, but also has the functional effect of micro-cream. Hoarding is better and better preserved, realizing the function of the product with one stone.
Analysts said that under the influence of the epidemic, most of the people who buy refrigerators are young people or couples living alone, while families of three or more people will consider replacing large-volume refrigerators or adding freezers. In the later stages, the freezer may be more sought-after than the refrigerator.
It is conceivable that in the context of the upgrading of technology and structure, the hot sales and popularity of Meiling products are not only rejuvenation, but also will continue to gain attention and achieve better interaction with users.