Hello, everyone good Wednesday, I am a piece of Chong cake, two days ago saw a news, is Zhang Lan shouted in the live broadcast: "All the logistics brothers in the country listen, as long as there are Ma Liu Ji products on the car, you can eat casually, don't be polite!" "Although the mother and son have two poles of opinion, they still do quite a lot of public welfare activities."
Speaking of the first half of Zhang Lan's life, it can be said that she is quite tough, she is the founder of "Pretty Jiangnan", once threatened to build her own catering brand into a world-class. But no one expected that in the end, the founder was kicked out of the company, and he was still out of the house. During the epidemic period, Wang Xiaofei founded "Ma Liu Ji", opened dozens of branches in succession, and online live broadcasting was also in full swing.
Chong cake watched Zhang Lan's earliest live broadcast, Lan Jie taught everyone to cook in the mansion, often painted big makeup, cooking while walking on high heels; at that time, what was shared was petty bourgeois life, and later it became a complete cargo, selling laundry detergent, chocolate, jewelry, sunscreen, red wine, clothes... The more important product is still from Ma Liu Ji. 3 kg of small Wang sausage 99.9 yuan, has been sold 120,000 +; bagged small yellow croaker, 30g * 6 bags 29.9 yuan, has been sold 90,000 +; Laotan sauerkraut fish, 470g * 2 packs, 89.9 yuan, has been sold 70,000 +. She said on the live broadcast: "I have repeatedly encouraged Wang Xiaofei of Ma Liuji and these small entrepreneurs to let them persist. How hard it is, there is a mother. Lan Jie played every day, except for dreaming, it was live broadcasting. ”
Because of the mask, I have not yet been to the Ma Liu Ji offline store experience, this time from the live broadcast room bought a few popular products of Ma Liu Ji, for friends to taste the taste of the end.
Small Wang sausage【Cost-effective】
There are thousands of grilled sausage brands, and I have to say that the name of Ma Liu Ji this grilled sausage is very good, called Xiaowang sausage. The taste is decent, the taste and most of the grilled sausages on the market are almost the same, is made of pure pork, no added chicken or duck, the feeling of high starch content, there are additives in the ingredient list, but it is better than another brand Tianhaizang that is also sold in the live broadcast room, I personally feel that it belongs to the medium upper gear, cost-effective, suitable for friends who like to eat pure pork taste grilled sausage, my personal favorite is still the original flavor of fresh matter and sharp taste, the ingredient list is relatively clean, no additives, but there is added chicken. Grilled sausages are actually not bad, there is no technical content and special taste, too cheap additives are more, expensive additives are less, like to eat which to buy which on the line.
Chutney powder【Ingredients satisfied】
The earliest brand of chutney powder should be cannibals and hi eaters, both brands are Henan, the front and back feet are established, the cannibals are heavier in taste, and the vinegar taste is stronger, and the sour and spicy is spicy. Because it sold more hot, various brands have also launched chutney powder since then. The price of Heliu Kee chutney powder is almost the same as theirs, it is 59.9 yuan 6 barrels. The ingredient package is very rich, and bean sprouts, vermicelli is coarse wet powder, soybeans are also very crispy, the taste is also good, if you love to eat coarse powder, you should like, like I don't like to eat fine powder, this is just right for me, but the amount is not much. Because there are more such fast food additives, for the sake of health, or occasionally try, do not eat as rice.
Small yellow croaker【Delicious recommendation】
I have only bought this brand of mint health, and I don't like to eat this small crispy fish. I am most afraid that if I don't do it well, it will be fishy and salty. Ma Liu Ji's this is not expensive to sell, I bought a seaweed flavor, the ingredient list is: small yellow croaker, vegetable oil, trehalose, monosodium glutamate, edible salt, seaweed seasoning powder, seaweed crushed, edible flavor, spices. (To explain, I write food articles paying attention to the ingredient list, because the taste is purely a personal preference, if you don't talk about the ingredient list only talk about taste, I think it is a little too subjective!) This little yellow fish I personally quite like, the taste is not salty nor fishy, my mother is also very fond of eating, a package is not much, for children to eat is also very suitable, the only drawback is that the size of small yellow fish is different, large large, small small. If quality control can be done better, all the small yellow fish that are bigger, then I will be more satisfied, and in general I will buy back.
Old altar sauerkraut fish 【Decent】
Pre-packaged sauerkraut fish is still very marketable, masks during the period everyone is not willing to go out to dine-in, buy back the material package to do their own convenience and hygiene, many of the main sauerkraut fish chain small restaurants are also used in this pre-packaging. The taste of sauerkraut fish is basically the same across brands, and fish is the focus. Ma Liu Ji's sauerkraut fish uses blackfish, and many brands use dragon fish, but most of the dragon fish in the market are passed off by basa fish. Blackfish have spines, and children need to pay attention to eating them. The soup base is slightly more flavorful.
Sichuan fragrant roasted pepper sauce 【very general】
Maybe I'm not too cold about the rice sauce, and this hot pepper sauce is more disappointed. In my heart is still the old mom yyds! Ma Liu Ji's roasted pepper sauce is made by Chuanwazi, the price is more expensive than Chuanwazi, and the ingredient list and production license number are exactly the same. Suitable for mixing noodles with steamed buns, if you have eaten Chuanwazi roast pepper sauce, then you don't have to buy this to taste, you know, I will not say more than words.
The above is all the products of this trial, and the point I want to state is that I am not a fan of anyone, and I do not powder big S nor fan Wang Xiaofei. I also didn't wear any gossip filters, and Bought the brand purely from the consumer's point of view. The biggest feeling after eating is that there is no merit and no fault. It wasn't unpalatable, but it didn't surprise me. Presumably, they are all looking for a foundry, changing the soup without changing the medicine, whether it is the product category or the taste, there is no innovation.
The comeback of mother and son is still the main attack on Sichuan cuisine, and I certainly know that the main battlefield is definitely an offline restaurant. If it is only as a publicity, I can understand the similar products in these markets, but Ms. Zhang Lan obviously attaches great importance to online customers, and the live broadcast is almost not broken, even if Zhang Lan does not leave the country, it will also p a video in the background of the live broadcast room (very exaggerated). Since you want to do a good job as a brand, then the goods such as grilled sausages, sauerkraut fish, and chutney powder are very insincere. I don't say that eating is ugly, but I think any brand, want consumers, want a good reputation, or do innovation in a down-to-earth manner, and be a unique product without me. The square is the right path. Instead of exchanging a thing for a package to overdraft the trust of consumers, taking a thing that is already there for soup, but saying that it is better than others, where is the good? This is obviously a lazy act, but he says that he is working hard, where is the effort? Is it worth it for consumers just because the live broadcast time is long? Shouldn't entrepreneurs make products that treat consumers with care? During this tasting, I didn't feel ma liu ji's intentions at all.
Today's Interaction:
What do you think of Wang Xiaofei's Ma Liuji? Will you buy a product from the live room? What else do you want to see in the next issue? Hope to see your message. Look at the face that I have spent hundreds of oceans at my own expense to help everyone try food, give a small hand encouragement! thanksgiving!