At the end of April, data agency Canalys released its report on the global mobile phone market for the first quarter of 2022. The report shows that in the first quarter of this year, global smartphone shipments fell by 11% year-on-year. In addition, Canalys also announced the market share of various mobile phone manufacturers, and in the domestic market, there are also frequent news of Android manufacturers reducing orders.
We can see that the market share of several major domestic mobile phone manufacturers in the first quarter of 2022 has declined compared with the first quarter of 2021, but Apple Samsung has improved. Why is there such a situation of "not selling"? The author believes that it is related to the direction of the development of domestic mobile phones today.
In the past two years, most domestic mobile phone manufacturers have been "rolled up" in hardware, from the processor to the camera to the screen, are frantically stacking materials, the speed of mobile phone replacement is getting faster and faster, the price is getting higher and higher, but the user is gradually falling into a state of numbness.
On the other hand, Apple, whether it is the iPhone 12 or iPhone 13 series, has been complained by many users about "squeezing toothpaste" on the hardware, basically no progress, but its iOS system is constantly evolving, gradually widening the gap with domestic systems. Because iOS has an absolute experience advantage, there are still many users who are willing to pay.
Therefore, the previous author will mention that the direction of domestic mobile phone manufacturers may be really wrong, it turns out that relying only on the accumulation of hardware is really not the way, like Apple to do a good job of system optimization is king. Nowadays, there seem to be factories that are aware of this, such as cool, an old manufacturer that I have been paying attention to recently, which has been focusing on the research and development of the system since its inception, and has invented dual card dual standby to promote a wave of great development in the industry.
After years of accumulation and development, it now has more than 70% of the R & D personnel, and has jumped to the top 2 of Chinese mobile phone brands in the core branch code contribution ranking of the Linux core community. Because of its strong R&D background, we can feel the fluency of its self-developed system COOLOS from its previously released new coolpad COOL20 series.
And now, when domestic mobile phone manufacturers have "rolled up" in hardware, Coolpad has also forward-lookingly chosen another way, and recently announced that it has reached a strategic cooperation with Tencent Cloud, and the two sides will set up a joint laboratory to jointly promote the research and development of the underlying technology and explore the next generation of operating systems. That is to say, focusing on the optimization of the underlying system is still one of the general directions of Coolpad's future development.
For example, today's mainstream mobile phones, the system has cloud storage, like Apple's iCloud supports photos on the cloud. But I have to say that such cloud storage still stays on the surface, coolpad wants to push all applications, and even the operating system together to the cloud, it sounds difficult to achieve, right?
But I believe that with the strong technical background of Coolpad and the blessing of Tencent Cloud, it is absolutely possible to achieve it. And if it is finally realized, it means that when we use the mobile phone, we no longer have to worry about the problem of insufficient system memory, we can switch back and forth in the mobile phone space and the cloud space, to maximize the optimization of the system memory, improve the fluency of the mobile phone.
Although the future has not yet fully arrived, but there are already manufacturers moving in a new direction, compared to the pile of hardware, I personally feel that the "era of large-scale cloud applications" of mobile phone systems is the right way. What do you think?