With the popularity of national sports, running, as a low-threshold sport, has become the first choice for many sports enthusiasts. However, many people who love sports or running tend to bring a lot of changes because of the glasses. Recently, Youhong, the first cutting-edge domestic brand focusing on contact lenses in China, and Keep jointly launched the "Comfortable Zero Sense Running" 14-day running challenge to explore the eye experience in the running scene and advocate a healthy and comfortable running experience. In this activity, users can choose to participate in the 8km, 15km, 20km group competition according to their own situation, and complete the running punch card. As soon as the event was launched, it attracted a lot of attention, with a total of more than 110,000 people participating.
Together with Keep, you can make running more comfortable
It is reported that in the cooperation between You hitomi and Keep, through the way of running challenge, the eye demand will be deeply bound with the specific scene to pry the running crowd, and this is also the in-depth exploration of the runner around the main line of sports marketing this year to solve the eye pain points in the running scene.
User Shulin yin shared: "Sometimes I really want to take off the glasses to run, but I am afraid of not being able to see the road clearly, there are safety hazards, so I can only endure the glasses dangling around, which greatly affects the line of sight, and the good mood of the original exercise has also been destroyed", but this is not only the user's encounter with the shade. According to a survey of consumers by Youtou, "running for one hour, holding the mirror for half an hour" is a state of exercise that many users will laugh at themselves.
Based on the brand concept of "redefining comfort" and paying attention to the health and comfort of the user's eyes in any scene in life, U-Hitomi chose the U-Hitomi Initial Zero Sense Water Locking Tablet as the preferred product to help "comfortable zero-sense running".
Picture note: You hitomi initial zero sense lock water tablet to help "comfortable zero sense free run" 14-day running challenge
The water-locking film adopts an advanced water-locking film process, which can form a barrier on the surface of the lens to prevent water dispersion and loss, and at the same time, with the ultra-thin edge design, it fits the cornea and reduces the friction between the inner eyelid and the lens, so that the tear circulation is smooth. Such contact lenses with a moist and comfortable wearing feeling can not only make it easy for novice contact lens users who love sports to get started and easy to take, but also bring untethered clear vision to sports enthusiasts, so that the eyes are not disturbed when running.
Picture note: You hitomi initial zero sense lock water tablet to help "comfortable zero sense free run" 14-day running challenge
It is worth noting that the first zero sense of water lock film can also be described as a star product of Youyi, which was listed on the "Tmall Contact Lens Hot List" and "Tmall Contact Lens Praise List" TOP1 during the New Year Festival. In addition, in March this year, as the first cutting-edge domestic brand focusing on contact lenses in China, Youhong was selected as the only one in the transparent contact lens industry to be selected as the official case of Tmall Treasure New Brand.
Deeply cultivating the running scene, you hitomi occupies the mind of the sports crowd
As a traditional category, transparent contact lenses still have great potential in terms of market penetration and penetration. It is understood that most consumers only pay attention to the professionalism and comfort of transparent contact lenses, but a large number of eye needs in different scenarios need to be solved. Therefore, on the basis of paying attention to the professionalism of transparent contact lenses, U-Hitptu hopes to strengthen users' understanding of comfortable eyes and expand users' cognition of transparent contact lenses through the combination of main demand scenarios and products, so as to tap their growth potential.
It is understood that before the cooperation between You hitomi and Keep, it has begun to explore the running scene, and continues to cooperate with KOLs and KOCs in the field of sports and running on social media platforms such as Xiaohongshu and Douyin to jointly interpret and infiltrate users' cognition of comfort, popularize the correct knowledge of the use of contact lenses and running knowledge, open the marketing content construction under the sports scene, and deliver the marketing theme of "running + transparent contact lenses".
Picture note: You Hitomi has in-depth cooperation with sports KOL@ I am Makoto on the Keep platform
Not only the sports scene, you hitomi has created a "seven-day non-stay-up punch card challenge" in cooperation with the super curriculum, popularized the relevant knowledge of contact lenses and eye protection and blue light prevention in the form of interactive answers, shouted college students to participate in the challenge activities with the strongest voice, and attracted a large number of college students to actively participate in and try to experience the small yellow core anti-blue light contact lenses of the first light of the excellent pupil, occupying the mind of the brush screen party users.
As a cutting-edge domestic brand, under the brand proposition of "redefining comfort", U-Hitomi takes health and comfort as the high standard of contact lenses, and joins hands with the global high-quality supply chain to bring contact lenses suitable for each user.
*Figure Note: The coordinates of the U-Pupil Comfort System product meet the needs of different eyes
So far, according to the subdivision of eye needs, U-Hitomi has established a systematic professional product matrix with "zero", "cool", "light" and "oxygen" as the core keywords, bringing products that meet different usage scenarios for each user. In addition, this year, U-Hitomi will continue to fully explore the use needs of sports scenes, redefine the comfortable eye use program, so that every young person who loves sports can clearly feel the joy brought by sports.