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International brands landed in the Southeast Asian e-commerce market, what did they do right?

author:Hugo.com
International brands landed in the Southeast Asian e-commerce market, what did they do right?

(Image source: Figureworm Creative)

Recently, Upfos, a SaaS service provider focusing on the Southeast Asian e-commerce market, attracted the attention of sellers.

When the popularity of brands going to sea across borders gradually shifts from Europe and the United States to Southeast Asia, it is difficult not to pay attention to Upfos. Upfos, which has a fully localized team and services, has successfully helped several major international brands to successfully emerge on major platforms in the Southeast Asian e-commerce market before the brand went global. Among them, international big brands include Lancome, Shiseido, Colgate, Thermos, GoPro, Swisse, By-Health Tang, Similac, Ensure, etc., and the brand categories of services include 3C digital, mother and baby, beauty, daily necessities, clothing, toys, pets, etc.

In addition, Upfos has also successfully helped domestic brands to go overseas to the Southeast Asian market, including OPPO, Realme, VIVO, DJI and so on.

Founded in 2019, Upfos provides a one-stop integrated one-plate SaaS solution for the home market in Southeast Asia. The founding members of the company are mainly from Jet Commerce, a service provider of one-stop solutions for Southeast Asian brands to go to sea, and Upfos has a close working relationship with Jet Commerce and Southeast Asian express delivery giant J&T Group.

In 2017, when Jet Commerce began to do OPPO's agency operation business in Indonesia, the team felt pressure to suddenly increase orders in a short period of time. Early in the project, the warehouse team, which was still using the store back office to operate order packing and shipping, believed that there was no system that would make them go wrong. Especially on mobile phones with high unit prices, a single error means that a month's salary is lost. Therefore, everyone is under great pressure, because the entire warehouse operation time can not catch up with the promotion and can not achieve business growth. Jet Commerce has also tried using Odoo ERP. As we all know, Odoo is the leader in ERP. However, due to the prominent localization characteristics of Southeast Asia, Odoo could not meet the needs of sellers' multi-platform and multi-store in-depth operation, and Upfos came into being.

In its early days, Upfos supported Jet Commerce brands. Long-term cooperation, Upfos's values of "customer-centric, cooperative, innovative, confident and trustworthy" have been highly recognized by Jet Commerce, and Upfos has become a helper for its continuous promotion of multiple brands to become top players in the category of local e-commerce platforms.

Relying on the support of JC and J&T Group, Upfos has quickly accumulated experience based on multi-platform, multi-category, large-scale and social attributes in the Southeast Asian e-commerce market, and has achieved good results in Southeast Asia. Upfos has made Jet Commerce highly recognized by e-commerce platforms such as Shopee, Lazada, and Tokopedia, and has helped it become a global Brand Service Provider in Southeast Asia that has obtained Lazada and Shopee dual platform certification.

In order to better serve and support local businesses, in just a few years, Upfos has laid out local teams in Southeast Asian countries, providing full-link one-stop business solutions with brand e-commerce as the core in the form of a combination of "JC international brand operation experience + local service team", including strategic consulting, warehouse planning, international logistics, overseas warehouses, localization landing, intelligent customer service, payment collection, store operation, integrated marketing, consumer relationship management, supply channels, data analysis, marketing promotion, Training and learning and other services have enabled many outstanding brands to quickly land in emerging markets.

Therefore, Upfos has broken through the traditional erp, is a professional business consultant for brand customers, providing customers with a full ecological resource docking, to help customers develop and grow their business. From the product positioning, Upfos is different from other products on the market and can help customers realize the integrated management of OMS+WMS+CRM.

During the 2021 Double Eleven Promotion, Upfos has made great contributions to the sales list of many brand customers, helping brands deal with the problem of instantaneous single data synchronization in a critical period, so that brand customers can stand firmly at the forefront of the sales hot list, and have been praised by many platforms for many years. Next, let's take a look at upfos' exploits.

International brands landed in the Southeast Asian e-commerce market, what did they do right?

(Image credit: Lazada, Akulaku, Shopee official)

Behind the tide of branding, service providers are gradually moving to the front

Upfos brand slogan - One Platform, Million Possibilities. It's not hard to see that Upfos wants to build a platform with endless possibilities. Upfos not only provides one-stop SaaS solutions for e-commerce, but also creates a global application market, providing open source APIs, chat tools, data analysis, supply chain resources, logistics docking, financial systems and other services for service providers in the e-commerce field, to meet the diversified needs of customers and create a safer, more stable and healthier digital ecosystem for the Southeast Asian e-commerce market.

Upfos has always been based on the actual needs of customers as the core, and constantly optimize and polish products. In order to enhance the product experience, Upfos solemnly invites sellers with a monthly order volume of about 1000 to scan the code to try hugo exclusive benefits, this benefit will provide 2 places, sellers can use the enterprise version (top match), I hope that these two lucky sellers will put forward more valuable suggestions for us.

At present, Upfos has opened a local seller club, which will regularly share industry analysis, the latest news and online live broadcasts on the Southeast Asian market, and discuss how to fight internal rolls with various service providers and big sellers.

May Live Theme:

1. How do Southeast Asian e-commerce sellers break through the industry through refined operation?

2. How to deal with the pain points of head selling products?

News preview: Upfos and Lazada will jointly hold an exhibition, at which time they will meet with sellers offline to share topics such as Southeast Asian local e-commerce markets, selections, Southeast Asian local cultures, marketing strategies and so on.

On May 21, Shenzhen 2022 Southeast Asia Cross-border E-commerce Summit and the 2nd Localization Resource Docking Conference

Address: Guangdong Shenzhen Longgang District Bantian Street Ya South Road No. 8 Galaxy Ji Hotel's best choice

Booth: A2

May 31 - June 2 Ningbo 2022 China Ningbo Export Cross-border E-commerce Expo

Address: Ningbo International Convention and Exhibition Center Hall 1-7

Booth: Hall H6 119-122