In 2015, because of the needs of her family, Zhang Ying, after graduating from Zhejiang University, took over the small factory that her family had been running for 14 years. She found that for 14 years after the establishment of the factory, it was almost "isolated" from online e-commerce. With a keen sense of smell, she first settled in Alibaba's domestic trade B2B platform 1688, relying on two explosive products, the online transaction volume of that year increased by twenty times compared with the previous year.
This small family workshop is now a well-known enterprise in Taizhou, Zhejiang Jinyu Technology Group Co., Ltd. (hereinafter referred to as "Yuyu Group"). It has changed from a small family workshop in Huangyan District, Taizhou, the "capital of plastics and daily necessities in China", to a modern enterprise with an annual output value of more than 80 million yuan, and home storage and cleaning products are sold in Japan, the United States, Europe and other places.
What kind of story is this from a small family workshop to a treasure factory?
In 1688, the turnover doubled twentyfold
Zhang Ying's factory started out as a self-employed household. At that time, she relied on the position of the mold plastic industry chain center in Huangyan District, Taizhou City, and did mold plastic processing for a relative.
Before moving into 1688 in 2014, the company's development had been very slow, and the factory's customers were from acquaintances around the area. In May 2015, Zhang Ying saw that the factory that had transformed from offline to online had more customers online, so she settled in 1688.
"In the first year of 1688, the volume of business increased twentyfold." According to Zhang Ying's recollection, that year, the company's turnover rose from less than one million yuan to more than 20 million yuan.
The two big orders for explosive products received from 1688 that year made Zhang Ying remember it vividly. One of the explosives is the storage box. Zhang Ying was in 1688 when he came into contact with a Customer in Shanghai, who asked him to send some samples to see. After Zhang Ying sent the sample over, the customer suddenly placed an order, from the beginning of thirty or forty boxes, to the later seventy or eighty boxes, and then to the hundreds of boxes of hundreds of boxes of underground orders. The customer's explosive period on Tmall and Taobao is also the outbreak period of Zhang Ying's factory.
The Shanghai customer later became a long-term partner of Zhang Ying, and every year he would customize the corresponding color storage box for Zhang Ying according to the popular colors of that year. "Back then, I was even struggling with the question of who should pay for the two hundred yuan of home delivery logistics costs to this customer." Zhang Ying laughed and laughed at herself for her original "little family temperament".
This year, this storage box alone brought tens of millions of yuan in sales to Zhang Ying's company.
Another big order for explosive products is the bowl rack, the customer is a local Tmall store operator in Taizhou, the other party first saw the products of The Yu Yu Company in 1688, and went directly to the Yu Yu factory to see the products according to the address on the website. After reading it, I was very satisfied, so I directly ordered a batch to sell it, and the result was very good, and it also reached a sales volume of 10 million yuan a year.
"These two explosive products alone supported more than 90% of the company's sales that year, and sales increased twentyfold year-on-year, from less than one million yuan to more than 20 million yuan." Zhang Ying excitedly recalled the outbreak of her career that year. Zhang Ying, who tasted the sweetness in 1688, began to transform the online sales channel more vigorously, and now they have opened three stores in 1688.
Huangyan is known as "China's plastic daily necessities capital", in recent years, relying on the mold industry division of labor cooperation refinement support, plastic daily necessities sales accounted for 40% of the domestic market share. After "holding hands" with the Alibaba 1688 "Super Factory" team, under the professional guidance of the localization service team, about 80% of the plastic products enterprises have the ability to cultivate excellent products, and have obtained new customers through the identity of "Super Factory" merchants, expanding new business models such as "domestic and foreign trade two legs" and "batch zero integration".
1688 has many repeat customers, and new customers place large orders
After entering 1688 in October 2014, with the outbreak of business volume, Zhang Ying became more energetic, and she paid more attention to understanding the needs of customers and increasing the intensity of research and development and innovation.
"Our strengths and characteristics lie in our ability to innovate products for market segments and our three-in-one operation system of R&D, production and marketing." Zhang Ying summed up the company's advantages in this way. Since the storage box and bowl rack have become explosive models, Zhang Ying has deeply cultivated the segment of home storage cleaning products, especially in the field of storage shoe boxes, which has occupied a leading position in the market segment.
With the improvement of the living standards of the Chinese people, the consumption trend of young people for daily necessities is no longer the simple pursuit of cheap and durable, but more pursuit of "appearance", taste, culture and other factors. For example, consumers who like to play basketball want to buy sneaker storage boxes that contain elements of basketball culture.
In 2021, Yu Yu Group received an order for customer-customized basketball shoes to store shoe boxes, but only half a month's preparation time. Zhang Ying mobilized the backbone of the company's research and production and marketing system to meet and mobilize overnight, and proposed that "we must launch new products before the scheduled date." Zhang Ying quickly decomposed the task, and the R&D, production, and sales departments quickly threw themselves into this tense "battle".
The purchasing department went out to find equipment that can print color patterns on plastic plates, while the R & D department will work with customers to design patterns, the production department is ready for printing, the sales department is doing a good job of marketing activity planning, through tense cooperation, Zhang Ying successfully led the company to complete this emergency supply task. According to customer feedback, once the sneaker storage box was launched, it was immediately warmly welcomed by consumers.
At present, the repeat customers of The Yu Group on 1688 account for nearly 90%, and the new customers are mainly large orders, for example, in the recent activity of the 1688 Super Factory business, a new customer directly placed an order of three million yuan for the Yu Yu Group.
The storage product seems to be a small object, but the Yun Yu Group has deeply cultivated it, and has made the storage product fine and fine, and has achieved a large factory.
Today's Yu Yu Group has not only set up a mold company and a manufacturing company, but also set up a research and development center and a brand center in Hangzhou, and a gift channel sales center in Shanghai, integrating design innovation, mold research and development, manufacturing, and sales and service. In 2021, sales reached more than 80 million yuan, and the product categories covered household daily necessities such as storage series, kitchen and bathroom series, and cleaning series.
For the company's future, Zhang Ying has a higher pursuit: "We hope that the company's products are not only sold with the trademarks of others, but also with the trademarks of The Yu Yu Group." ”