Recently, rumors about the layoffs of Internet "big factories" have been fermenting on social media, #Ali layoffs##Tencent layoffs##Jingdong layoffs##B station layoffs# and other topics have successively appeared on the Weibo hot search list, at the same time, many netizens have posted layoff notices and waste badges piled up at the front desk when handling their departures. According to the author's incomplete statistics, since March 1, the whole network has involved more than 1 million articles of various types of "layoffs", only on the Weibo platform, and the two micro-topics of #Jingdong layoffs ##Ali layoffs have been read more than 800 million times. What has caused heated discussion is also that Internet companies call layoffs "graduation", and the heat of many copies of "graduation instructions" circulating on the Internet even overshadows the layoffs themselves, and the "congratulations on graduation" between the lines makes the laid-off employees mixed.
Enterprises themselves self-adjust according to the actual environment and strategic development needs, is the market choice that cannot be blamed. Especially under the superposition of multiple factors such as repeated epidemics and weak business formats, the Internet industry will inevitably come to a new stage of cost reduction and efficiency increase after experiencing disorderly expansion. Judging from the information disclosed by Internet companies, there are many reasons for personnel optimization, and the decline in operating performance is the most direct driving force. For example, Jingdong's net loss in 2021 is 3.6 billion yuan, and the majority of the loss is the community group purchase Jingxi and the Jingxi facing the sinking market, which is also a business line with more layoffs on the Internet. According to an article published by Baijia Magazine " China Entrepreneur Magazine " , it can also be seen from the results of this round of layoffs that the business departments with the most layoffs in the Internet "big factories" are mostly marginal businesses that are not profitable, or new businesses that are being explored but have no obvious results, or businesses affected by policies.
Also attracting public attention is the issue of labor rights and interests protection. For Internet companies, whether it is called "structural optimization", "congratulations on successful graduation", or "giving up mediocre employees" and "encouraging wolf nature and eliminating petty bourgeoisie", they should be able to standardize layoffs according to law. "China Women's Daily" published an article entitled "'Big Factories' Layoffs Must Be Graceful", saying that under such a wave of layoffs, no matter what fancy means the employer uses, the premise is that it cannot violate the law. The first is to comply with the relevant provisions of the labor law, the second is to reflect humanistic care, and the third is to fulfill social responsibilities and control the number of layoffs within a reasonable range.
The heated discussion of the layoffs of "big factories" in the Internet public opinion field is not the fact that the public cannot accept the layoffs, after all, enterprises are not iron rice bowls. What has attracted attention is the overall perception and social sentiment of this year's employment situation. "Economic Daily" said that this year's college graduates are expected to be 10.76 million, the stock of job graduates, the increase is superimposed, the number of graduates who need to find jobs in the labor market will reach a new high, and the total pressure will increase significantly. What cannot be ignored is that with the arrival of the spring recruitment season, wave after wave of "big factory" layoffs and public opinion have fermented, and the self-media have taken the opportunity to sell anxiety, exaggerate the scale of layoffs, fannish the employment situation, and easily create cognitive biases on the Internet and infect anxiety. Some college students mentioned the high pressure of employment on social media, revealing certain pessimistic expectations. Moderate anxiety makes graduates more motivated, but excessive anxiety can be the straw that overwhelms graduates.
Employment is the biggest livelihood. This year's "Government Work Report" proposes that for college graduates, "it is necessary to strengthen the support of employment and entrepreneurship guidance policies and continuous line services." The Internet industry has become an important position for the mainland to absorb employment, and in the field of public opinion, the "big factory" with large scale, good treatment and high popularity is the place where many young job seekers yearn. When cost reduction and efficiency increase have become the keywords frequently talked about by The Internet "big factories" at present, it is also necessary to create an environment for the high-quality development of the Internet industry, encourage enterprises to actively cope with various current difficulties, and stabilize employment through steady development. The Global Network commented that "in order to stabilize the employment of the Internet industry, it is necessary to accelerate the pace of transformation and adjustment of the Internet industry itself, based on technological innovation, and make new breakthroughs in the operation and management model as soon as possible." In response to some of the anxieties of netizens in the discussions related to the layoffs of "big factories", it is still necessary to make efforts to increase the confidence and expectations of the whole people in employment.