Lexus global sales have been announced, in the adverse trend still achieved year-on-year growth, global sales reached 760012 units, compared to last year, a year-on-year increase of 6%, and the domestic market is also steady progress, although the price increase, but still can not stand the user's love and support for it, which also makes Lexus become a second-tier luxury brand "carry handle", quite among the strength of first-line luxury brands.
Lexus is a very famous luxury brand in China, the status is almost comparable to BBA, born in North America, is the best local sales of Japanese brands, the first quarter of sales is more than Mercedes-Benz, it can be seen how strong Lexus strength. After many years of deep ploughing in the domestic market, Lexus has gained a firm foothold by relying on excellent quality control and word of mouth, focusing on creating luxury cars is the original intention of Lexus, and the red wine tower experiment has made Lexus a hit and become a world-famous luxury brand.
Lexus designers are good at grasping details and style, integrating oriental aesthetic elements, sketching the lines very visually, looking quite elegant and generous, very classical charm, spindle-style nets are very fashionable, headlights are sharp, integrated with the lines, creating a very visual impact of the front face.
It is undeniable that Lexus in recent years the wind evaluation is getting worse and worse, not only the problem of markup has been criticized, the materials and design have also been complained about, as a hot-selling model of Lexus ES, the price of new cars continues to rise, even comparable to the higher level of Audi A6L, but it is a McPherson suspension and horizontal front-drive design, And equipped with a 2.0L engine and CVT gearbox, resulting in a mess of handling and power performance, acceleration and experience is reduced to the bottom of the luxury brand, the product force is sorry for the price, so Lexus has also been criticized and satirized by many people.
Lexus is actually a very deep brand, backed by toyota this mountain, very early to open the hybrid model design and development, has been the initial results, not only more smooth and abundant power, but also more economical fuel consumption, for the urban transportation is very suitable, which is also a major reason for Lexus best-selling.
Lexus also has its own unique features in interior design, guqin middle net design integrates oriental aesthetic elements, there is a sense of immediacy of alpine flowing water, the classical beauty is brought to the extreme, and bamboo and solid wood accessories are also added, which not only enhances the texture of the interior, but also conforms to the trend of environmental protection, the flagship model of Lingguang cut and crane feather folding cloth is more reflective of the peak of Japanese craftsmanship, the details of the processing is also very good, the craftsman spirit can be seen everywhere.
Lexus in the case of chip shortage, had to shrink production capacity, but what is infuriating is that Lexus will give priority to the North American market, resulting in a shortage of vehicles in the domestic market, price increases, and a reduction in allocation, making the original low cost performance is greatly discounted, and the reputation is therefore a thousand miles, for a luxury brand, this is very undeserved.
Lexus's performance this year can be said to be unsatisfactory, the decline for several consecutive months has also given Lexus a heavy blow, the domestic market as the second largest market in Lexus, the rational treatment, the product force and service to do a good job, rather than a vague increase and reduction, with word of mouth to exchange profits, it is obviously not worth the loss.