There is a successful learning case, the teacher asked: how can you make your company become the first in the industry? The entrepreneurial students in the audience looked at each other and did not know how to answer. The teacher smiled and said to the entrepreneurial students in the audience: It's actually very simple! Hang yourself up with the industry boss.
Inspired by the teacher, a certain distillery opened its mind and cooperated with the media to make a competition, ranking Moutai wine as the first place in the sauce-flavored wine, Wuliangye as the first place in the aromatic wine, and himself as the first place in a certain fragrance. This hypes itself up. Because of the hook with the industry bosses such as Moutai and Wuliangye, their own products have also risen with the rising tide, followed by Moutai non-stop price increases. Consumers do not know, so they think that since they are on the same level as Moutai Wuliangye, the quality is naturally not bad, and the high price is also reasonable. Because the price is much lower than that of Maotai and Wuliangye, this wine is actually sold out.
A better known example is the 3Q war between 360 and Tencent in 2010. 360's buckle bodyguard can block QQ software ads, QQ pop-up windows, users like this function very much. Just 72 hours after its launch, the number of downloads of Buckle Bodyguard exceeded 10 million, with an average of 40 independent downloads and installs per second, setting a download record for the release of new software on the Internet at that time. Of course, this is an intolerable behavior for Tencent, and blocking ads and pop-up windows has a great impact on Tencent's advertising revenue. Soon Tencent began to take a shot and used the big kill: made a "difficult decision", forcing users to choose one of the two, either uninstall 360 or uninstall QQ. The 3Q war began with a short period of time to receive mutual bright killing skills from both sides, and the actual light and covert lasted for nearly 2 months, and the war spread to the entire Internet. In the end, the Ministry of Industry and Information Technology had to intervene to end the war between the two families.
However, unexpectedly, 360 and Tencent were not at all on the same volume, but after a 3Q war with Tencent, consumers believed that 360 and Tencent were a grade opponent and looked at 360. After 360, it also made great progress, and finally became a giant in the Internet industry, with a market value of more than 100 billion.
In the field of Go, Ke Jie is the only big traffic IP and one of the top Internet celebrities in China. There is a ridiculous saying: Ke Jie carried most of the Chinese Go. There is Ke Jie's game, there is traffic, there is audience. Without Ke Jie's game, there would be no attention and ratings. Ke Jie and Lee Sedol's ratings in the fifth game of the 2016 Lark Cup game 2016 exceeded the ratings of the NBA finals, which was unimaginable before. Without Ke Jie's game, the ratings immediately fell off a cliff. Therefore, in addition to Ke Jie's opponents, almost all the organizers, sponsors and chess fans of the competition hope that Ke Jie can enter the final and win the championship, and the most worrying thing is that Ke Jie will be eliminated in the middle.
There are countless self-media authors on the Internet who rub Ke Jie's traffic, whether it is Ke Chui or Ke Hei, a large part of them are for the purpose of rubbing Ke Jie's traffic. Ke Jie inadvertently became the big brother in the Go world. In order to rub the flow of Brother Dayi, the villagers in Brother Dayi village tried to rub Brother Coat to shoot a paragraph. And these strips have also made Brother Dayi continue to become popular, becoming one of the top Internet celebrities in China, and even making many top stars in the show business circle look out of reach.
In the United States, James is on a par with Kobe Bryant. Their popularity is the same in the United States, and So does James. But once the U.S. NBA visited China, James and Bryant walked together. Later, james said in an interview with the media: "I thought I was the same as Kobe Bryant in China, and it turned out that I was wrong. The implication is that James realizes that he is far less well-known in China than Kobe Bryant.
If you ask the young students who studied chess in the training class, which chess player do they know? The results were shocking, except for Ke Jie, they hardly knew any chess players. This is why only Ke Jie can become a hot spot in the chess world and even a hot spot in society, while other chess players cannot. Many writers of self-media talk about chess, write articles, or talk about dead or alive topics, they must intentionally or unintentionally hang up Ke Jie @ Ke Jie. In fact, this is the same as the cross-talk actor intentionally or unintentionally rubbing Guo Degang. There is no way, the influence of star figures is so big. Just like the lecturers of success studies, they will subconsciously hang Ma Yun and his list of famous sayings on their lips, and they will be called Ma Yun.
The chess player who was most deeply bound to Ke Jie was not Lian Xiao, nor Cui Jing, but the unexpected was Shen Zhenchen. Shen Zhenchen was first recognized by Chinese chess fans in the 2019 Lark Cup final with a 0:2 crisp defeat to Ke Jie, who expressed sympathy for Xiao Shen after the game: Xiao Shen is too stressed, and at his age, I have already won several world championships. At that time, everyone was very sympathetic to Xiao Shen, thinking that he and Ke Jiesheng were really unlucky in an era.
Shin's first big name was in the first round of the Samsung Cup final with Ke Jie in November 2020. Due to his nervousness or misoperation, Xiao Shen dramatically appeared in the layout stage to play the chess on a death line, and was ridiculed as "Shen's hand". Ke Jie, who won the championship 2:0, said after the game: Thank you Xiao Shen for letting me win so many world championships.
The radiant invincible Ke Jie and south Korea's invincible and lonely Xiao Shen formed a sharp gap, Chinese chess fans are full of regret and sympathy for Xiao Shen, many Xiao Shen's fans believe that although Xiao Shen has failed, but "hard power is the first in the world" . After that, the war of words between Ke Jie and Shen Zhenchen never stopped.
When everyone generally believes that Shen Zhenchen is a "wounded person", the actual Shen Zhenchen is the biggest beneficiary of the verbal battle with Ke Jie. How many people knew about Shen Zhenchen two years ago? Now who doesn't know Shin Jin-chan?
After that, every match between Shin Jin-chan and Ke Jie will become the focus of the world chess world, and Lee Chang-ho, Lee Sedol and Park Tinghuan did not have such a high treatment.
Shin's second big exposure came after the South Korean player defeated Ke Jie in the Nongshim Cup in February 2022, and Ke Jie praised Shin Jin-chan after the game, saying that he was not human and could make the world first. Ke Jie's remarks set off a monstrous wave on the Internet. Xiao Shen's toilet doubts also allowed Xiao Shen to get the ridicule of "Shen Can't Toilet", "Shen Yi Hand" and "Shen No Toilet" have become famous Go terriers, many people may not know Li Shishi's "God One Hand", but definitely know Shen Zhenchen's "Shen Yi Hand". The war of words between Shen Zhenchen and Ke Jie reached a climax of the two sides' fighting spirit Ke Shen Jubanqi, and at this point, Shen Zhenchen's popularity in China was almost to the point where everyone knew it. In this atmosphere, the reporter of South Korea's "JoongAng Daily" directly called Shin Jin-chan the savior of Korean Go. Even the grandmaster-level chess saint Nie Weiping and the "Emperor of Go" Cao Xuanxuan were not called the saviors of Chinese and Korean Go, right?
Let's think about it in turn, if Shen Zhenchen wasn't entangled with Ke Jie and fought such a spit lawsuit with Ke Jie. Will Shin Shin-chan have such a high profile? Many people on the Internet are accusing Ke Jie of "big mouth", but they do not know that Shen Zhenchen is the biggest beneficiary of Ke Jie's "big mouth". Compared with many famous stars, who do not hesitate to use scandals to increase their exposure, Shen Zhenchen has gained such a high popularity under the premise of winning the sympathy of many people, which can be said to be a big profit.
To put it bluntly, Shin Jin-tan's influence in the Korean chess world is now no less than Ke Jie's influence in the Chinese chess world, and perhaps all the chess players in the Korean chess world are bundled together, and their influence and popularity may not be as good as Shin Jin-tan alone.
This is called the loss of the horse by Saion, and it is not a blessing to know. Ke Jie unexpectedly won the red shen zhenchen, and Shen Zhenchen was the biggest winner in the past two years.