"Media people should be responsible for positive energy." Recently, a group of cherry blossom videos taken on the "Old City Reading" video number, under the severe control of the epidemic, countless fans, the video was subsequently displayed on the big screen of Century Square as a government affairs propaganda film in Qibin District.
The person in charge of the "Old Town Reading" is Wang Junwei, secretary general of the Qibin New Media Alliance in Hebi City, who has successively worked in Hebi Radio and Television News, Oriental Today Daily, Dahe Daily, Legal Network, and Phoenix Network, and has come from a media background to understand the media better.
In 2016, under the initiative of the Propaganda Department of the Qibin District Party Committee, the Qibin New Media Alliance was established, and in the past 6 years, he has played light and heat, committed to integrating more than 30 new media accounts in Hebi and its surroundings, with nearly 10 million fans, volunteering to serve the government, creating civilized cities, good people and good deeds, and convenient information, providing first-hand and vivid grass-roots materials for many provincial and national media, and shouldering the social responsibility in the new media environment.
A. Do not forget the original heart, the spark of the stars gathers heat energy, and draws "concentric circles" well.
"Iron shoulders moral righteousness, brilliant pen huazhang" is Wang Junwei's motto of engaging in journalists, engaged in journalists for 21 years, he is well aware of the importance of mainstream public opinion to the government, he has not changed his original intention to practice the "four forces", is committed to expanding the positive energy of Hebi voice to spread, guidance, influence, credibility, forming concentric circles online and offline. Plan according to the situation, move in response to the situation, and act in accordance with the trend. In 2016, the Publicity Department of the Qibin District Committee of Hebi City keenly discovered such a group of new media accounts with a large number of fans, and under the active initiative, integrated local emerging media resources and established the Hebi Qibin New Media Alliance, which aims to give full play to its Internet influence, spread light and heat, and transmit positive energy. In order to accelerate the integration and development of new media, he integrated more than 30 new media accounts in Hebi and its surroundings, with a total of nearly 10 million fans, and formed the same frequency resonance and linkage voice with the local publicity department. Adhere to the original intention and do not change, to be a strong public opinion backing. Under the leadership of Wang Junwei, in 6 years, more than 30 new media accounts have pushed more than 60,000 pieces of information of various types, more than 20,000 original positive energy graphics, and more than 1,300 short videos of volunteer service government shooting and production, involving the creation of civilized cities, good people and good deeds, convenience information, etc., providing first-hand and vivid grass-roots materials for many provincial and national media.
B. Dare to explore the positive energy of media services and create a "hot hit"
In 2019, with the strong support of the Publicity Department of hebi Municipal Party Committee, Qibin District established the Central Plains New Media Economy Port Qibin New Media Center in Longmen Building based on the Qibin New Media Alliance, aiming to integrate more media resources and explore new models of media economy.
In the past three years, Qibin New Media Center has closely followed the development direction of emerging media, and has successively established a short video creation department, an e-commerce business department, and an Internet education division, providing information and information services for governments at all levels and the general public, while constantly exploring new models of Internet development. Wang Junwei in the integration of resources at the same time to give full play to the individual's news sensitivity, the new media mined a large number of excellent resources through the alliance original team in the form of micro-video to the country, by the People's Network, Phoenix Network, CCTV and other hundreds of mainstream media reprinted, to solve the grassroots manuscript source is not rich at the same time, downward to the news tentacles to the grassroots, upward and heavyweight media docking, the formation of in-depth publicity effect, give full play to the advantages of emerging media fast speed, wide dissemination, effectively serve the social and economic development of Hebi, The social responsibility of emerging media has been raised.
With the outbreak of the new crown epidemic in 2020, the alliance sent creative staff to collect and write a large number of front-line graphics and video information on prevention and control, and carried out publicity and push through multiple new media platforms such as Phoenix Network, People's Network, Sina Weibo, WeChat Public Account, and Douyin, contributing to the city's epidemic prevention and control work.
In July 2021, Heavy Rain struck Hebi. At the beginning of August, the New Media Center joined forces with a number of media and musicians to create a music MV "Life and Death together", of which 80% of the shots were filmed on the spot. During the flood relief period, more than 30 video works created were forwarded and liked by the people of the whole country, of which the highest number of single videos played was more than 15 million. In the post-disaster reconstruction work, the new media center once again played the role of the media, actively contacted and coordinated, and raised more than 5 million yuan worth of materials for the education system.
C. Take precautions to expand space and multi-platform to achieve "new economy"
There is light in the eyes and warmth in the heart! In the past three years, Wang Junwei has broadened the development pattern of new media, founded the Education Division of the New Media Center, provided high-quality academic qualification improvement services for the majority of government agencies, enterprises and institutions, and college students, and has delivered more than 200 graduate students. It has provided high-quality volunteer filling services for the majority of high school students, and has selected thousands of high school students to the ideal university. In 2021, the Education Division will expand its business scope again and will explore and try in the fields of family education, parenting research, and business management.
He also continued to explore the e-commerce division of Qibin New Media Center, tried various development paths, and incubated an Internet e-commerce live broadcast team. At present, the team has begun to take shape and is gradually embarking on the benign development track of Internet e-commerce live broadcasting.
The future can be expected, Wang Junwei said, how the media can send out the strong voice of the times, how to adhere to the content as the king's confidence, how to stand at the head of the tide in the era of integrated media, how to innovate in the chaos of many changes and not change the original intention! This requires us to embrace this era and hold on to it; we need to cut through the thorns and not forget the way and the place to go. This perseverance should always be in the heart and become a kind of faith.
Source: Old Record Reading City