Television used to be one of the indispensable "big things" in people's homes, but now TV has become a decoration in more and more families in the living room C. "People are getting less and less fond of watching TV" is a topic that is often mentioned today.
Konka and Hammer OS redefine TV and crack the industry bottleneck
"Fewer and fewer people watchING TV" is already an indisputable fact. Two sets of data can illustrate the "crisis" that tv sets face in people's lives - one set of data is about the operating rate: relevant statistics show that the mainland TV operating rate in 2016 was 70%, but by 2021, this set of data has become 27.7%, and the disparity is staggering. The other set is the data on the sales volume of the TV market, and the data of the domestic market research agency Aowei Cloud Network shows that the total retail sales of domestic color TVs in 2021 fell below the mark of 40 million units, at 38.35 million units, a year-on-year decline of 13.8%. You know, this is the third consecutive year that China's color TV market has shrunk!
In fact, many TV manufacturers are more sensitive to this than the outside world, but the key is that it cannot be cracked - how can TV change to rekindle people's interest?
Konka Electronics, the leading brand of domestic color TV, recently gave an answer to this, and Konka has found a breakthrough path for the industry by redefining" TV. On April 18, Konka Electronics officially released its new product smart scene screen APHAEA A6 Pro. This new product, known as "Cross-Ecological New Species", is equipped with a large-screen cross-ecosystem developed by Konka and Hammer OS - ME GrapefruitOS. Relying on this "cross-border", the smart scene screen APHAEA A6 Pro has realized multi-dimensional innovation of TV through "new scenes, new ecology, and new interaction", which can be described as redefining" TV.
ME grapefruit OS system multi-window multi-tasking to create a new TV scene
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First of all, "new scenes" is the answer to the question "do people still need television". Zhu Zhongqing, assistant to the president of Konka Electronic Technology and general manager of the Marketing Division in China, believes that the decline in the status of television in home entertainment is the most rapid period of mobile Internet development, "smart phones, tablet computers and other terminals with more diversified and more flexible scene functions provide games, shopping, online classes, music, fitness and other scene functions to bring people's interest far more than the TV set with film and television functions, surpassing or even replacing the home entertainment status of TV. As a result, tv usage continues to decline." He analyzed that the increasing demand for non-film and television scenes is not only a new challenge to television, but also a new opportunity for television.
The shift from a single audiovisual function to a new scene is an opportunity that Konka perceives. The ME grapefruit OS large screen cross-ecosystem carried by the Konka A6 Pro is the system basis for Konka to redefine tv. According to Zou Wei, the head of the hammer OS Smartisan team that cooperated with Konka to develop this system, ME GrapefruitOS innovatively introduced the ability of multi-task management and multi-window stitching, and what is finally presented to the user is the unique free screen function of the smart scene screen - you can "monitor" real-time scrolling news information with the screen while chasing dramas; you can chat with friends online on the same screen when playing games; you can watch your favorite videos while exercising You can even watch sports and TV series with your family on the same big TV screen. These needs are actually very common to people in their daily lives. On mobile phones, people can achieve scene switching through rapid screen switching. However, this is simply not possible on traditional TELEVISION, because traditional TV can only achieve a single-task picture of one window in the foreground.
As a result, the ME GrapefruitOS system has taken multi-window simultaneous playback as a breakthrough focus, while also achieving the fluency of multi-tasking. With a lot of optimizations on system-wide fluency, you can switch or combine different scenes at will. On the smart scene screen, the jump logic and animation connection of these applications have achieved a high level.
Cross-border massive applications expand the TV large-screen ecosystem
The "new ecology" brought by the "new scene" is also another breakthrough in the redefinition of TV by the Konka A6 Pro. Based on the innovation of the system, the ability of Konka A6 Pro has been greatly improved, and the application can be expanded on the large screen. Whether it's online lessons or conference calls, video chats or online stores, bigger screens, higher picture quality, and better sound effects make people want to turn on the TV. Under the "new ecology", the smart scene screen that is larger than mobile phones and tablets has become the advantage of TV, which can naturally allow people to flow back to the TV.
In Konka's "redefined" TV, the ME Pomelo OS system brings the basis for scene innovation, and massive applications enrich the TV ecosystem, in addition, "new interaction" innovates the communication method between "TV" and users.
"New Interaction" pioneers a new track for TV remote control "which to play which"
As we all know, the control mode of traditional smart TV is mainly "far-field voice" and "traditional remote control", but for multi-window, multi-task Konka A6 Pro users, more frequent, complex and more accurate switching control is required, which is not enough for traditional TV remote control. To this end, Konka A6 Pro is specially equipped with a built-in high-precision gyroscope with unprecedentedly powerful remote control - gently shaking the remote control becomes a smart flying squirrel, pointing at which to play on the TV screen through the cursor, completely bidding farewell to the traditional remote control step by step.
Not only that, but the remote control is also equipped with a trackpad, so that the fingers can easily switch the picture as long as they slide on the phone. Can you imagine: switching TV screens can be as easy as brushing short videos! This is not all of the remote control Konka A6 Pro, users can also control the same screen mirroring of the mobile phone, the mobile phone points to which the TV points to where, the TV picture is fully synchronized on the mobile phone. This design not only further simplifies the remote control of the TV, but also innovates the application scenario: if the elderly and children who are alone at home can no longer operate the TV, the young people can remotely assist them in finding the content they want to watch by simply taking out their mobile phones outside.
Whether it is Touch touch, air mouse control or mobile phone screen control, Konka A6 Pro specifically explores a variety of innovative control modes, which is to make the TV more convenient to use, so that the TV can interact with the user more smoothly, and this "new interaction" is actually the user's expectation of the TV. Zou Wei said that the goal of Hammer OS and Konka Group to launch new products is to bring users a high-quality innovative experience on the large-screen operating system, and to meet the needs of more diversified scenes in more interactive forms, so as to bring more possibilities to home entertainment and bring new technology and product upgrades to the smart large-screen industry. Obviously, this is also Konka's original intention to redefine television. From behind this, it can also be seen that Konka A6 Pro is full of sincerity to users.
As a leading brand in the domestic television industry, Konka is also one of the most senior color TV brands in China, and has completely experienced the ups and downs of the color TV industry. Today, Konka can lead the industry to self-transform and redefine television, which actually reflects the process of Konka's transformation into an innovative technology company. The scene smart screen APHAEA A6 Pro released this time is the latest achievement in the context of the transformation and upgrading of Konka Electronics to technology.
In the process of redefining television, the Konka A6 Pro is only the starting point and far from the end. According to Zhu Zhongqing, assistant to the president of Konka Electronic Technology and general manager of the marketing division in China, in the future, Konka TV will continue to innovate around the "smart scene screen" and continuously launch new products that can bring consumers a better experience. It is reported that this year, Konka will also launch a series of new products for innovative scenarios such as mobile scenes and vertical screen scenes. With these redefined TVs, our living rooms will be breathed with new life like never before.