Douyin retests the "planting grass" function Pinduoduo enters the same city

[Ebang Power] It's time to review the week's e-commerce events with Bang Xiaobai! In the past week, these things have happened in the retail e-commerce space.

# Platform-level dynamics #

1. Vibrato retests the "planting grass" function

A few days ago, Douyin opened the vertical channel function grayscale test. On April 19, when some users in Beijing landed on the Douyin APP, they found that the "same city" first-level entrance in the upper left corner of the home page had become "planting grass", and "planting grass" adopted the display method of double waterfall flow, which was closer to the little red book on the page layout, and users could also choose to switch "planting grass" to channels such as "same city", "live broadcast" and "hot spots". The channel is mainly based on graphics and text, multiple pictures will be played automatically, and the video content is relatively small. (Future Consumer APP)

2. Pinduoduo enters the same city

A few days ago, a screenshot of the investment promotion of "Pinduoduo with the same city" was circulated in the industry. According to the content, Pinduoduo is recruiting fruit merchants with 24-hour same-city delivery capabilities, such as fruit chain stores, front warehouses, stall wholesalers, etc., including watermelon, durian, fruit cut and imported fruits, etc., and the key test cities are in the north, Shanghai, Guangzhou, and Shenzhen. At the same time, Pinduoduo also mentioned that because the project is in the early trial operation stage, the delivery time will be relaxed to 48 hours.

3. Meituan Express Edition App is listed in the app store

A few days ago, Meituan launched the Express App and is currently promoting the new one through local service providers. It is reported that the promotion of the Meituan Express Edition is similar to the previous platform Express Edition of Douyin, Kuaishou and other platforms, as long as the recommended user downloads and successfully purchases the product through the promotion code, the local push personnel can get the commission commission. The interface of Meituan Express Edition is relatively concise, including Meituan takeaway, Meituan preferred, and Meituan e-commerce. In the homepage, the "limited-time spike" and "official subsidy" are diverted to the community group buying business Meituan Preferred; in the lower half of the homepage, the recommended products are divided into express delivery to home and next-day self-pickup, corresponding to Meituan e-commerce and Meituan Preferred, respectively.

4. Xiaohongshu lays off 20% of employees? Official response: Just normal personnel replacement

For the news that "Xiaohongshu is laying off about 20% of the overall staff" spread on the Internet a few days ago, Xiaohongshu operating enterprise - Xingyin Information Technology (Shanghai) Co., Ltd. said that since March, Xiaohongshu has carried out annual performance appraisal work in accordance with the usual practice, and carried out normal personnel replacement based on the annual performance appraisal results. The assessment is for all regular employees (including employees during the probation period), and employees with unqualified performance usually account for about 10%. There are about 200 employees who negotiate to terminate the labor relationship due to unqualified performance, accounting for about 9% of the total number of employees, which is inconsistent with the "20%" ratio transmitted online.

In addition, for the employees involved, Xiaohongshu is properly carrying out consultation work, conducting one-on-one communication, negotiating with them to terminate labor relations in accordance with relevant laws and regulations such as the Labor Law, paying N+1 economic compensation, and doing a good job in protecting the rights and interests of employees. At present, the number of employees and business development of Xiaohongshu are generally stable.

5. Station B responds to the overall layoffs of the live broadcast department

For the overall layoff rumors of the live broadcast department, the relevant person in charge of station B responded that the live broadcast business is currently developing normally, and the gross profit margin has continued to increase for three consecutive years. It is continuing to invest in live broadcasting business. It will continue to recruit and iterate the talent echelon, with more than 40 positions in the recruitment. Earlier, it was reported that the live broadcast business department of Station B planned to lay off employees, and the list has been preliminarily prepared, which will affect the entire live broadcast department. (Sina Technology)

6. The video department lays off more than 60% of employees? Zhihu response: There are no layoff plans

A few days ago, there was news that "zhihu video department adjustment, will lay off more than 60%", in response to this zhihu said that there is no layoff plan in the video business, but also welcome excellent talents in the video business to join. Zhihu also revealed that video is an indispensable part of Zhihu's content ecology. (Phoenix.com)

7. Douyin announced the "2022 Douyin Live Broadcasting Institution Management Regulations"

A few days ago, Douyin Live issued the "2022 Douyin Live Broadcasting Institution Management Regulations", which updates the guild management system and punishment regulations for the continuous governance of some violations of laws and regulations by live broadcasting institutions, disrupting the ecology of live broadcasting and other undesirable business behaviors.

The platform will continue to manage the code of conduct of MCN/guilds and/or its staff, anchors and other practitioners, including but not limited to: strictly prohibiting acts that infringe on the rights and interests of minors, strictly prohibiting pornographic and vulgar behavior, strictly prohibiting fraudulent behavior, strictly prohibiting inducing users to over-consume behavior, strictly prohibiting black industry-related behavior, strictly prohibiting data fraud, strictly prohibiting gambling-related behavior, and strictly prohibiting bribery.

For violations of the regulations and norms to carry out the above-mentioned violations of laws and regulations, the platform will conduct a multi-dimensional assessment of the actual severity, subjective malice and impact of mcN/guild, its anchors, itself and/or its staff, and impose corresponding penalties.

8. Zhihu completed the IPO financing of HK$792 million

On April 22, Ebang Power learned that the original content platform gathered by the Q&A community and creators has completed the IPO listing of HK$792 million financing.

It is understood that Zhihu Chinese the Internet high-quality Q&A community and the original content platform where creators gather. As of 2020, there are more than 40 million respondents in Zhihu Creation, with a total of more than 44 million questions and more than 240 million answers.

At present, Zhihu has covered a series of products and services such as Q&A community, member service system salt selection members, search, hot list, etc., and has established a variety of media forms including graphics, videos, live broadcasts, etc. According to incomplete statistics, there were 2 financings in the field of entertainment media in Zhihu this year.

# New format news #

1. Hema launched "mobile supermarket" in Shanghai

On April 20, Hema launched a new "mobile supermarket" in Shanghai, covering the first batch of 10 kilometers around the four Hema X member stores. The mobile supermarket adopts the community rotation system, providing more than 1500 kinds of Goods from Hema X Member Stores, the price is the same as before the sealing, and the service objects are not limited to paid Hema X members. The leader of the community with demand can register in the Hema APP, and the person in charge of the store compiles a specific group purchase page link for the community to the group leader, and the leader shares the link to the customer, and the customer independently selects the goods on the page and places an order to pay, and the hema is delivered to the community twice a week.

2. Kuaishou e-commerce fast distribution announced that it will continue to reduce or waive platform promotion service fees

A few days ago, the Kuaishou e-commerce fast distribution platform announced that it will continue to reduce the promotion service fee of the fast distribution platform for promoters before June 30, 2022. This is the second time that Kuaishou E-commerce has launched policy support for merchants after the "Warm Spring Plan 2022". Previously, in 2021, Fast Distribution launched a one-year platform promotion service fee reduction policy for promoters. (Webmaster's House)

3. Nearly 70% of the front warehouse stores in Shanghai resumed operations

Daily Excellent Fresh said that since April 18, nearly 70% of its front-end warehouse stores in Shanghai have resumed operations, and the number of front-line employees who can arrive at work every day has increased to about 900, and the transportation capacity of Shanghai's front-end warehouse has been restored to about 60% before the sealing.

It is understood that the commodities supplied by Daily Excellent Fresh in Shanghai are mainly guaranteed packages, and each package contains a variety of vegetables and fruits, and the daily supply is more than 50,000 copies. Users can place an order on the Daily Fresh App and Mini Program at 22-24:00 one night, and receive the ordered package the next day.

4. Douyin e-commerce revised the "False One Loss Ten" Service Specification to add a new subscript description

A few days ago, Douyin e-commerce issued a notice saying that in order to protect the rights and interests of consumers and standardize the business behavior of merchants, the "False One Loss Ten" Service Specification is now revised. Comments will be solicited on this specification, and the comment collection period will be from April 14, 2022 to April 21, 2022. The core change of this revision is the addition of a "false one to ten" service subscript description.

According to the new regulations, during the operation of the merchant, the platform will comprehensively assess the risk of violation of the store from multiple dimensions such as the transaction data of the store, the violation record, the relationship between the stores, and the feedback of consumers. And the platform has the right to subscript the "fake one pays ten" logo according to the severity of the merchant's violation.

5. The US regiment preferably withdrew the four northwestern provinces and only retained the Xi'an base camp

It is reported that in the four northwestern provinces, including Gansu, Qinghai, Ningxia, and Xinjiang, the METUAN will be closed one after another, and Shaanxi Province, the "base camp" of the northwest region, will be retained. An industry source said that the reason for the withdrawal of the city was that the operating costs were too high. (Sina Finance)

6. Taobao online "price insurance center" can be guaranteed with one click

A few days ago, Taobao has launched the "Price Insurance Center", users open the "My Taobao" interface, click on the exclusive customer service can see. As can be seen from the page, the price insurance center supports displaying the insured orders within the past 90 days, and the user can click "one-click price insurance" to apply for price protection, and the difference can be refunded after successful application. In fact, Taobao's price insurance service has existed before, but there is no unified price insurance center, which needs to click into the order for price protection, so this new function is more convenient for users.

7. The Xiaohongshu brand was illegally divided into online

On April 20, the Xiaohongshu platform launched brand violation points. The brand violation points apply to all brands that have marketing appeals in Xiaohongshu, including but not limited to brands with certified professional numbers.

The platform will continuously monitor the brand's marketing behavior in the community, scoring non-compliance behavior every week, scoring 2 points for each violation, and accumulating points for consecutive violations, with a maximum of 10 points.

8. Pinduoduo launched the third season of "Duoduo Reading Month" to introduce tens of billions of subsidized digital products

A few days ago, Pinduoduo announced the launch of the third season of "Duoduo Reading Month", searching for "Duoduo Reading Month" directly to the activity page in the Pinduoduo APP and Mini Program.

It is understood that this activity will last for one month, taking the online and offline three-dimensional linkage approach, Pinduoduo continues to invest 10 billion yuan in key resources such as 100 billion subsidies and focus banners with the 100 million yuan reading fund, launches the "Duoduo Reading Month" special activity page of 5 million genuine classic books, releases the "2021 Duoduo Reading Report" and "Duoduo Reading Month Rankings", and continues to land the "Reading for You" public welfare donation action, the "Voice Creators" salon, etc.

# New Consumption Watch #

1. Wanda launched the Wancha brand to enter tea drinking

A few days ago, Dalian Wanda Group Co., Ltd. applied for the registration of a number of "Wancha" trademarks, including beer and beverages, convenience foods, kitchen sanitary ware, etc., and the current trademark status is awaiting substantive examination. It is reported that Wancha is a private brand tea launched by Wanda Film in its studios, including independent stores and fusion stores with Costa Coffee. In terms of products, Wancha is characterized by "self-operated innovation + selected tea sources", covering milk tea, fruit tea, cheese tea and so on. (China Securities News)

2. L'Oréal Group 2022 Q1 Financial Report: Sales reached 9.06 billion Yuan, consolidated growth of 19.0%

On April 20, L'Oréal Group released its 2022 Q1 financial report. According to the financial report, L'Oréal Group sales reached 9.06 billion euros, an increase of 13.5% year-on-year, an increase of 13.9% in constant exchange rates and a consolidated increase of 19.0%. Among them, the sales of physical stores increased by 15.5%, and the e-commerce business continued to grow, contributing 25.8% of sales. The North Asian market increased by 9.4% year-on-year and the consolidated increase of 18%. High-end skin care products, perfumes, makeup, high-end hair care products, and active health cosmetics departments all gave growth performance. The Professional Hair Products division saw growth in hair salons and online channels.

3. China Railway enters the tea industry and announces the tea beverage brand "Wrench Tea"

A few days ago, China Railway announced the launch of the tea brand "Wrendao Tea" and the railway cultural and creative theme restaurant "Beijing Railway Liefu Sibinger" on its official micro. At present, the first "Wrendao Tea" and "Jingtie Liefu Sibing" are opened on the first floor of the China Railway Museum on Qianmen Avenue in Beijing. Both stores are designed with railroad elements in mind. It is understood that at present, there is 1 store of Wrendao Tea, and Singh has a total of 4 stores, which are located in Wangfujing, Guomao, Fuxingmen and Wangjing in Beijing.

4. Mo Mo Dim Sum Bureau established a supply chain management company

On April 18, it was learned from the national enterprise credit information publicity system that Zhoushan Wanshi Shunyi Supply Chain Management Co., Ltd. was established, the legal representative is Wang Dan, the registered capital is 2 million yuan, and the business scope includes supply chain management services; sales of office equipment consumables; loading and unloading; domestic freight transportation agents.

Shareholder information shows that the company is wholly owned by The Company, an affiliate of Mo Mo Dim Sum Bureau and Changsha Yi Cake One City Catering Management Co., Ltd.

5. Sydney stepped down as the legal person of Yanchen E-commerce Company

A few days ago, Quzhou Yanchen E-commerce Co., Ltd. underwent industrial and commercial changes, and Zhu Chenhui (Sydney) withdrew as the legal representative, executive director and general manager, all of which were replaced by Su Chaoran. The company was established in March 2019 with a registered capital of 100,000 yuan, and its business scope includes online sales: cosmetics, hygiene products, sanitize supplies, daily necessities, etc.

6. Lululemon expects revenue to reach $12.5 billion in 2026

Recently, Lululemon released a new five-year growth plan , the "Power of Three x2" growth strategy, which aims to achieve revenue of $12.5 billion by 2026. The "Power of Three x2" growth strategy includes: doubling men's revenue, doubling digital revenue, and quadrupling revenue in international markets. The ladies business, store channel and North America business will also continue to play an important role in this strategy.

7. "Ai's Hot Dog" won tens of millions of RMB angel round financing

A hot dog brand born in Xiamen has recently completed a tens of millions of yuan angel round financing. It is understood that Ai's hot dog was founded in September 2016, focusing on German sausages, and has opened 30 stores in Fujian and Jiangsu.

8. The pan-script killing brand "Amazing Academy" has received a new round of financing

Pan-script killing brand "Amazing Academy" obtained a new round of financing, the investor is Zehou Capital, the specific amount is not disclosed. This round of financing will be used for talent and organization optimization, building a multi-product matrix, and further building IP and brand power. At present, the business of Amazing Academy covers the whole industrial chain from upstream research and development to downstream sales.

9. Hard soda sparkling wine brand "ZEYA" completed a multi-million yuan seed round financing

Hard soda sparkling wine brand ZEYA completed a multi-million yuan seed round financing, and the investor is Camo Wines. It is understood that ZEYA is a hard soda sparkling wine brand, and its products use a gluten-free blending process, mixing soda and vodka. The product formula is made with a special blend of erythritol and stevia to produce a balanced sweetness that achieves zero sugar.

10. The liquor new retail service brand "Taojiuxia" received a strategic investment of 20 million yuan from angel rounds

A few days ago, taoxia, a new liquor service brand, has completed a strategic investment of 20 million yuan in the angel round, and the investor is the wine king Runtai Fund. This round of financing will be used for the improvement of the company's team, technology research and development, empowerment of cooperative stores and supply chain construction.

It is understood that Taojiuxia was founded in 2020, affiliated to Zhongxin Guoxin Group, headquartered in Chongqing, China, is a focus on high-quality, multi-category, big brand global famous wine, famous tea franchise direct supply website, selling liquor, red wine, foreign wine, beer and so on.

# Other #

1. National Bureau of Statistics: GDP in the first quarter of 270178 billion yuan, an increase of 4.8% year-on-year

It was learned from the National Bureau of Statistics that the gross domestic product in the first quarter of 2022 270178 billion yuan, calculated at constant prices, an increase of 4.8% year-on-year, and an increase of 1.3% over the fourth quarter of 2021. By industry, the added value of the primary industry was 1,095.4 billion yuan, an increase of 6.0% year-on-year; the added value of the secondary industry was 106187 billion yuan, an increase of 5.8%; the added value of the tertiary industry was 153037 billion yuan, an increase of 4.0%.

2. Uniqlo's parent company released its first-half performance report: sales revenue increased by 1.3% year-on-year

Recently, Uniqlo's parent company, Fast Retailing Group, released an interim performance report. In the first half of the fiscal year ended February 28, Fast Retailing Group's sales revenue increased by 1.3% year-on-year to 1.22 trillion yen, operating profit rose 12.7% to 189.27 billion yen, and net profit rose 41.3% to 154.382 billion yuan.

3. Netflix's revenue in the first quarter reached $7.868 billion, and the loss of paid subscribers was 200,000

Streaming platform NetFlix released its first quarter 2022 earnings report after hours in the U.S. stock market. According to the earnings report, Netflix's first-quarter revenue was $7.868 billion, an increase of 6.8% year-on-year. Netflix's first-quarter net profit was $1.597 billion, down 6 percent year-over-year, and diluted earnings per share under GAAP were $3.53. In addition, Netflix's new paying subscribers decreased by 200,000 in the first quarter, reaching 3.98 million in the first quarter of last year.

4. China Prefabricated Vegetable Industry Alliance was established

Recently, under the joint guidance of the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs, and the China Green Food Development Center, supported by more than ten provincial-level agricultural and rural authorities and municipal governments, and several national-level scientific research and economic research institutions as expert committees of the research institute, the first national public welfare prefabricated vegetable industry self-regulatory organization and the China Prefabricated Vegetable Industry Alliance were officially established.

Song Juguo, deputy director of the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, said that the establishment of the China Prefabricated Vegetable Industry Alliance is a positive response to the urgent demands of the current development of the prefabricated vegetable industry, and provides an organizational guarantee for better promoting the high-quality development of the prefabricated vegetable industry and realizing the integration and development of the rural first, second, and third industries.