A few days ago, data analysis and research agency Canalys released the first quarter of 2022 Indian smartphone market report, which attracted the attention of many netizens. According to the data, in the Q1 quarter, major suppliers shipped up to 38 million smartphones in the Indian market. It is worth mentioning that among the top five brands in terms of shipments, in addition to Samsung, the other four are Chinese mobile phone brands, which shows that chinese mobile phone brands have become the "main force" in the Indian smartphone market.
(Shipments of smartphones in India in Q1 2022)
Specific to the brand, to say that the most surprising performance, that is, O brand, of which realme and OPPO with 16% and 12% market share respectively ranked third and fifth, if the two share is added together, then the O series market share will be as high as 28%, ranking first in the Indian smartphone market shipments. In fact, not only in the Indian smartphone market, in the recentLys released the 2022 global smartphone shipment report, OPPO has also achieved brilliant results, with a market share of 10%, ranking among the top four seats in the world.
(Global Smartphone Market Shipments in Q1 2022)
The reason why there is such a brilliant performance is naturally inseparable from the top-notch product strength of the mobile phone itself, as well as OPPO's growing patent layout and user service quality. Specifically, such as product strength, to the market popular models OPPO Reno7 series, OPPO Find X5 series as an example, the former not only through the industry's first aerospace-grade nebulas lithography process and optical fiber hot bending star ring breathing lamp, giving the mobile phone outstanding appearance and practicality, while the world's first IMX709 super sensitive cat's eye lens, significantly improving the mobile phone in the dark light, backlight and other environments, to help easily shoot the aesthetic portrait.
（OPPO Reno7 Pro）
The latter, as OPPO's flagship masterpiece this year, adopts an integrated microcrystalline nano-ceramic process, bringing a crystal clear fuselage texture, while also taking into account the characteristics of wear resistance and scratch resistance, not easy to stain fingerprints and so on. In addition, in terms of image shooting, OPPO Find X5 series debuted with OPPO's self-developed NPU chip - Mariana X, and OPPO also reached a cooperation with Hasselblad to jointly create a Hasselblad mobile phone imaging system for mobile phones, bringing the classic mirror shutter sound and natural color optimization technology of Hasselblad cameras to mobile phones, thus providing users with a differentiated shooting experience.
（OPPO Find X5 Pro）
In other aspects, OPPO Find X5 Pro is also equipped with a 5000mAh large battery, supports 80W super flash charging and 50W wireless charging, and the battery life performance is also quite outstanding, which is enough to greatly alleviate the user's power anxiety problem. It is not difficult to find that whether it is oppo Reno7 series or Find X5 series, the product power is still quite outstanding.
（OPPO Find X5 Pro）
As for the patent layout, according to public information, as of March 31, 2022, OPPO's global patent applications exceeded 77,000, and the number of global authorizations exceeded 38,000. Among them, the number of invention patent applications exceeded 69,000, accounting for 90% of all patent applications. In addition, OPPO has also laid out patents in more than 40 countries and regions around the world, based on a huge reserve of technology patents, different to give global users a better product/function experience.
Of course, while the product strength and innovation patent reserves are increasing, OPPO does not forget to improve and optimize the quality of user services. It is understood that OPPO has set up nearly 1,000 service centers nationwide, with a total of more than 5,000 service personnel to provide users with professional services. For example, not long ago also launched the "same city pick-up" service, when the user's mobile phone needs repair or maintenance, you can place an order through the Internet, let the special rider take the mobile phone at the door, and send it to the OPPO service center to give priority to testing and repair, to ensure that the delivery is completed within 4 hours, so that users can enjoy efficient maintenance and after-sales service without leaving home, which is quite intimate and convenient.
On the whole, it is precisely with the synergy of product strength, patent reserves and user service experience that OPPO can achieve the world's fourth + First place in the Q1 quarter of 2022. In the face of the current fiercely competitive mobile phone market, I believe that OPPO will continue to deepen the field of scientific and technological innovation, while constantly improving and optimizing the quality service system, bringing users a more comfortable machine experience, thereby driving shipments to rise, which is worth our expectations.