In the Internet era, people are inseparable from the help of the Internet in all aspects of life, especially the development of the Internet has brought great changes to people's shopping methods, compared with the traditional way of shopping, people now prefer online shopping.
E-commerce is a very popular industry in recent years, and since the rise of e-commerce, it has been entering people's lives in a rapid way. It is undeniable that online shopping does have a lot of conveniences, such as people can buy what they want to buy without leaving home, people browsing goods online has become a way of entertainment, and online shopping saves both time and energy. Just take free time to add what you want to buy to your cart and wait until you need to pay.
As far as the world is concerned, the development of mainland e-commerce can be said to be in the forefront, on the contrary, in developed countries like Japan, e-commerce has not set off any waves, but has been suppressed by the real economy, so why can the real economy in Japan always crush e-commerce?
As we all know, the real economy of the mainland has been greatly affected after the rise of e-commerce, and many physical stores have closed their doors. No matter in which country or region, its consumer market is fixed and will not fluctuate excessively. That is to say, whether it is online shopping or offline shopping, their demand is only so much, after people choose to shop online in large quantities, the demand for physical stores is greatly reduced. In addition, the operating cost of physical stores is much higher than that of online stores, and after there is no sufficient source of funds, it is naturally impossible to maintain operations and fall into bankruptcy.
Although the mainland's e-commerce development is in full swing, but e-commerce did not originate in the mainland, before the rise of domestic e-commerce, in Japan's e-commerce started earlier, in 2019, the coverage rate of Japanese e-commerce in the consumer market is only 6.7%, that is to say, more than 90% of consumers in Japan will still choose offline shopping for consumption.
On the contrary, in the mainland, although e-commerce started late, the coverage rate of e-commerce is very broad. So it is also the development of e-commerce, why is there such a big gap between the mainland and Japan? What are the reasons why Japanese consumers insist on choosing physical stores?
First of all, the price difference between online shopping and offline shopping is not much, and even to a certain extent, online shopping is not as cost-effective as offline shopping. In Japan, both physical and online stores are subject to consumption tax, and although the shopping channels between the two are different, their prices are not much different.
In China, the price of physical stores will generally be much higher than the price on the Internet, on the one hand, due to the needs of the operation of physical stores, the intermediate cost is relatively high, on the other hand, there is also a situation of inflated prices. However, in Japan, whether online or offline, the crackdown on counterfeit products or consumer deception is very strong.
Not only that, but there is a win-win situation between e-commerce and the real economy in Japan, and the support for the real economy may be greater than that of the e-commerce economy. Consumers who place orders from the Internet in time also need to pick up the goods in the nearby physical stores, and some goods in the same physical stores can also be delivered by the physical stores after they are out of stock. It is precisely because of the integration between e-commerce and the real economy that vicious competition between the physical industry and the e-commerce industry is not common in Japan.
Secondly, the service of Japanese physical stores will be more comprehensive and high-quality. In the operation of Japanese physical stores, it has always adhered to the principle of customer first, whether it is in a large shopping mall or a small convenience store on the street, it will have high-quality and considerate service to customers, and attaches great importance to bringing a good experience to customers. Generally speaking, the satisfaction of Japanese consumers after shopping offline is very high, and the quality service provided by the store can also impress consumers and win the trust of consumers, and over time, it will form a relatively high return rate.
Third, the development of China and Japan itself is very different. Japan is a developed country, and the management of the market is more stringent, and even makes many restrictions on the development of online stores. In contrast, in China, in order to stimulate the economy, the support policy for e-commerce is very large, and at the same time, the management is also relatively relaxed, so the difference in policies also makes a big gap between e-commerce and physical stores in the two countries.
Finally, Japan's land area is relatively small: although Japan is a developed country, its land area is very small, and even a province of China is larger than Japan's land area combined. The narrow geographical scope limits the scale of the development of japanese physical stores, so the scale of physical stores in Japan is relatively small and mainly characteristic. Maybe a small commodity store on the street can meet most of the needs of consumers, so with e-commerce, but the development prospects are very limited.
epilogue
The current situation of the real economic development of the mainland is indeed not very optimistic, only because of the impact of e-commerce and the impact of the epidemic in recent years. As an important part of the operation of the market, the growth of the economy is inseparable from the promotion of the real economy, so the mainland's policy support for the real economy is also gradually expanding.
Today's topic: Why can't Japanese e-commerce do physical stores, but the opposite is true in China? Insiders are broken