On April 21, 2004, the first new car "307" of the Dongfeng Peugeot brand under Dongfeng Peugeot Automobile Co., Ltd. rolled off the production line, and since then, the century-old Peugeot International Automobile Brand has officially joined the "Made in Wuhan".
In the past 18 years, Dongfeng Peugeot has successively brought more than 2.8 million Peugeot fans and car owners (hereinafter referred to as "Lion Fans") a very French trend of automobile products, services and car experiences, while also allowing more consumers to feel the charm of French life. In order to cater to the needs of Chinese users, since last year, Dongfeng Peugeot has comprehensively changed to "user-centric", from multiple dimensions of products, services and brands, and has continued to create value for users.
In terms of products, Dongfeng Peugeot is based on the needs of Chinese consumers and accelerates the pace of new product launch. Since April last year, Dongfeng Peugeot has successively launched the "New French Best SUV - New 4008", "New French Flagship SUV - New 5008", "New French Driving Flagship - 508L 2022 Model", "2008 THE ONE - French Fashion SUV", four new products and "Great Quality Life Car - 408" to meet the car purchase and car needs of fans and consumers of all kinds of French cars in five clearly positioned market segments.
In terms of services, Dongfeng Peugeot conforms to the higher expectations of French car fans for service experience, and with the pace of brand renewal, launches the "5 hearts and 4 guarantees" policy, bringing consumers a number of sincere services, including "7 days returnable", "1 year insurance price", "3 years value preservation repurchase", "5 years 150,000 kilometers vehicle warranty" and so on. In the past year, dongfeng Peugeot has continuously upgraded and rapidly iterated its services according to the feedback of customers and terminal networks, and launched a series of upgraded services, including transparent inquiry of spare parts prices, establishment of customer care funds, maintenance time-sharing appointments, and free care services for unlimited brands on holiday highways.
In terms of brands, Dongfeng Peugeot has changed to "user-centric" and created a digital car owner ecosystem co-created, co-governed and shared with "lion fans". Since the second half of last year, Dongfeng Peugeot has carried out a series of user co-creation activities. From co-creating the Peugeot "designer" brand image with "Lion Fans", to the owner story selection and understanding of "Peugeot Lifestyle", to the new French journey experience "high-quality joie de vivre", Dongfeng Peugeot continues to strengthen its interaction with users and enhance users' brand participation and satisfaction.
In the past 18 years, Dongfeng Peugeot will undertake global brand positioning with the support of Chinese and French shareholders, further enhance brand image, accelerate the launch of new models (including the first new lion standard model), and continue to create value for users through more brands, products and services, improve user experience, and better serve the majority of "lion fans", French car fans and Chinese consumers.