The fierce competition in the domestic smart phone market, I believe everyone can see it, and the major domestic brands can be said to be more than one volume. So how are they performing in the overseas mobile phone market? Recently, the international research agency Canalys announced the 2022 Q1 Indian smartphone shipments and annual growth rate, the domestic head mobile phone manufacturers in India have almost been hit, Xiaomi's annual growth led the decline in the list, at -24%, with the iPhone dominant Apple is even on the list.
As can be seen from the table published by Canalys, 38 million smartphones were shipped in India in 2022, a slight increase compared to the same period last year. The top three are Xiaomi, Samsung and True Self (Samsung is the only non-domestic mobile phone brand), and domestic brands vivo and OPPO are also on the list, ranking fourth and fifth respectively, but Apple is not on the list.
Although Xiaomi still ranks first in India's smartphone shipments, its 2022 Q1 market share has shrunk significantly compared with 2021 Q1, and its current market share is only 21%, and the annual growth rate is plunging by 24%, which can be said to have suffered Waterloo.
In addition to Xiaomi, Samsung, vivo, OPPO and other manufacturers have suffered different degrees of shrinkage in India. However, in this data, we can still see some bright results. For example, realme (true self), which has recently gained momentum in China, has also shipped up to 6 million units in India's Q1, and its market share is close behind Xiaomi and Samsung, up to 16%. More importantly, the annual growth rate of Real Me in India has reached 40%, which is the only manufacturer with a positive annual growth rate among the head brands, which is still a bit surprising.
But after I inquired about the relevant information, it was completely reasonable to find that I had such a performance in India. In fact, as early as the establishment of 2018, True Self targeted the Indian market, released the product realme 2 in India, and then created a miracle of 2 million mobile phone sales during Theiwali, India's largest e-commerce festival, and quickly became the first cutting-edge mobile phone brand in the Indian market. From this point of view, I can achieve such excellent results, naturally inseparable from its deep cultivation in the Indian market for so many years.
Of course, as a mobile phone brand, the most critical thing is the competitiveness of mobile phone products. The true self has always been known for "daring to cross the level", and has maintained excellent product competitiveness in both overseas markets and the domestic mobile phone market. In recent years, Zhenmei has launched many new products with "cost performance" and "quality-price ratio" at home and abroad.
Just a few days ago, True Self released the latest masterpiece of the million-dollar explosive Q series, the True Self Q5 series, all of which are equipped with 5000mAh large-capacity batteries as standard. In the 1799 yuan price segment, True Self has brought the Qualcomm Snapdragon 870+80W Flash Charge +5000mAh Large Capacity Battery True Self Q5 Pro. In the research and development of flagship mobile phones and cutting-edge technologies, True Self is also at the forefront of the industry, such as the True Self GT Neo3 released last month, which debuted the 150W light speed second charge, becoming the leader of existing commercial fast charging technology.
From this point of view, the popularity of the real self in the domestic and foreign markets is also reasonable. The market is always the best standard for testing products, and products, to a certain extent, can also determine the direction of market share. What surprises will the brand that dares to cross the level bring us?