□ Li Zhen
Reading is an activity with a threshold.
Literacy ability and economic ability are explicit thresholds, and Mr. White Characters or Shyness in the Pocket will greatly reduce the chances of reading. The time and space that can be freely disposed of belongs to the hidden threshold, and it is often difficult to pick up books and read carefully for many trivialities of work and life; a dark room is stuffed with milk powder diapers and fireworks, which is really not a spiritual home for cleaning hands, bathing and changing clothes, and reading volumes.
At present, people's reading concentration is also being shaken by digitization. Reading is a delayed feedback that requires continuous effort and persistence, the process is sometimes lonely, sometimes boring and difficult, in the face of mobile games, short videos, which are close to hand and relaxed and happy instant feedback, can insist on reading is really called "true love". According to the results of the 18th National Reading Survey, in 2020, the daily mobile phone contact time of adult citizens in the mainland will be 100.75 minutes, and the average daily reading time will be only 20.04 minutes, and online entertainment without threshold will almost achieve a comprehensive transcendence of reading.
On 23 April, the 27th World Book Day, let's revisit this not-so-easy topic – how to attract more people back into the arms of books.
To attract more people back into the embrace of books, it is necessary to lower the reading threshold and provide more people with a book that can be read. Compared with urban areas with rich and convenient public services, the vast rural areas generally lack reading-related public facilities, coupled with the gap in consumption levels and logistics and distribution convenience, it is more difficult to buy, borrow and subscribe books. It is necessary to let more rural residents pick up books, find ways to increase the supply of rural reading resources, especially public reading resources, and promote more social resources to send books to the villages. Xinhua Bookstore has built 123 rural distribution outlets in the rural areas of our province, and has donated more than 37 million yuan in donations and 4.65 million yuan in books and other materials in the past five years, which is a useful attempt to enhance the supply of rural reading resources.
To attract more people back into the embrace of books, it is necessary to lower the reading threshold and provide a space for more people to read. Over the years, there have been more community libraries around us, and the library masses can see at a glance that they can enter with their legs raised, attracting many white-collar workers, housewives, the elderly, and students to join the reading team. In Jinan, the "Quancheng Study" has received nearly 2.4 million readers by the end of last year, borrowed and returned more than 560,000 books, and many Jinan citizens have entered the bookstore again through the "Quancheng Study" around them and picked up books. Free supply of books to read, sufficient charging plugs, summer cold wind and winter heating details to do enough, and no additional consumption, in the city of land to provide such a quiet and comfortable reading space, to the cultivation of citizens' reading habits are of great benefit.
To attract more people back into the embrace of books, it is necessary to lower the reading threshold and provide more people with reading opportunities that can be opened at any time. Reading should also be the same frequency as the times, mobile terminals are not the enemy of reading, electronic books, audio books, video lectures, rich and convenient channels, may allow more people to join the reading team through different forms. In the "Shuxiang Shandong Digital Reading" sharing project to be implemented in Shandong this year, we will see a wide variety of new reading modes such as digital reading two-dimensional code, audio study, collection of listening books, cultural MOOCs, etc. Mobile phone scanning code is shared for free, free listening, so that reading is more close and has a sense of the times, which is not the satisfaction and adaptation of the changes in modern people's reading needs.
Teenagers reading in the fang cabin hospital, vendors holding books in the wet market... When we are touched and inspired by the ordinary people who insist on reading in the fireworks of the city, what we see is actually ourselves in the mirror. On World Book Day, may everyone take the first step to regain books and find a better self from the sea of books.