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Name: Instant Welfare Lottery
Scientific name: Scratch music
Personality: sunny, fair and just
Declaration of Love: Meet in each other's eyes, hold hands in each other's journey.
I am an instant welfare lottery that was given a new brand name in 2005 – Scratch Music. Because I was born with my own laminate, the world always wants to open a lucky blind box from me. Excitement, surprise, lamentation, regret, all kinds of people, all kinds of expressions. For me, you buy more and buy less, middle or not, is my love and support, is your love and dedication. Because I am a national public welfare lottery, the game is only my carrier, and winning the lottery is a lucky reward for you. Today, I will tell you about my journey of public welfare responsibility.
devise
Design is the incubation process of scratch music. Just like being pregnant in October, I need to go through months or more of enrichment and perfection before I come out. From making a design plan to drawing a manuscript, from revision to submission for review, to finally finishing a manuscript, the designer team needs to be polished repeatedly.
In the design, they will also give me a shiny "big name", such as "Tang Chao - Painted Scattered Relief". This is a newly listed theme designed on the prototype of the national cultural relic "Painted Scattered Reliefs", that is, ticketing. In terms of ticket design, the designer did not directly copy the original work, but repeatedly studied the characters, costumes, makeup and ancient musical instruments in it, and used the new national trend painting method in line with the modern trend for secondary creation, which not only deeply restored the work, but also made the shape and posture of the musician closer to the aesthetics of modern people, especially in line with the taste of young people nowadays, and more conducive to the inheritance of culture. There are many ways to play scratch music, including number (symbol) comparison play, cartoon play, three same symbol or three same bonus game, number ratio size play, number addition play, coordinate play, nine square grid play, walking game, combination play, etc. All of these gameplays are easy to understand and fun.
In order to strengthen management and prevent lottery fraud, in addition to the design of the play area and logistics code area on the ticket surface, there is also a security area. The security area, like the play area, has a covering film, where the "identity information" of each lottery ticket is hidden, and only by scanning with special prize verification equipment can the information be obtained, which is the final verification voucher of the ticket. In recent years, our Scratch Music family has kept pace with the times in design and exuded a strong cultural atmosphere. For example, the Zodiac theme tickets launched every year around the Spring Festival, the "Splendid Mountains and Rivers" and "Qinyuan Spring Changsha" that show natural and cultural landscapes, "People Say The Good Scenery of Shanxi", "Hongya Cave", "Charming Yangtze River Delta", combined with the "Winning the Championship", "Hi Beer" and "Blossoming Chinese Dream" of international large-scale sports and cultural events, "Green Water and Green Mountains" and "New Shoots" highlighting the theme of environmental protection, "Confucius", "Mencius", "Mozi", "Rich and Noble", "Auspicious Grassland", and celebrating the 70th anniversary of the great motherland. Show the "Dragon Rising Prosperity", "Chinese Dragon", "Super Power" and other games that show the prosperous China... The "Chinese style" from the collision of national tradition and modern fashion is fully displayed in the square inch invoice.
printing
The transformation from a design scheme to a beautiful lottery is the "birth" process of scratch music. This not only relies on international advanced printing technology and equipment, but also contains the hard work and wisdom of fucai people.
According to the staff responsible for printing, the equipment for the production of scratch music is an advanced lottery special printing equipment, the total length of the production line is 50 meters, and the printing speed can reach 150 meters / minute, which has the characteristics of efficient and safe performance. In the dozens of processes such as scratch music pre-printing, award symbol printing, award symbol cover printing, ticket color printing, folding, inspection, cutting, packaging, etc., each process has strict monitoring. In particular, the full computer control and no human intervention of the prize note printing ensure the safety of scratch music production and the randomness of winning the lottery. The whole process is precise and meticulous, both civil air defense and technical defense to ensure safety and error-free. Once printed, we "born" scratchers travel from the production hall to the warehouse logistics center. This is our transit point and the "outpost fortress" where we are about to embark on a new journey. Like soldiers on the way out, we are sorted into boxes and arranged on the shelves in a neat and orderly manner through the automatic sorting system. Each box has a label that clearly indicates the name of the ticket type, the batch and other information.
Our birthplace is also known as DreamWorks. In order to let everyone more intuitively feel the production process of scratch music and witness the fairness, scientificity, rigor and standardization of scratch music production, China Welfare Lottery Issuance and Management Center launched the "Approaching Scratch Music" activity in 2013, inviting welfare lottery sales personnel, lottery players, media reporters and other public representatives to form an observation group, walk into the scratch music production workshop, logistics warehouse, feel the production process of scratch music on the spot, and arrange staff to answer questions. By 2021, more than 20,000 spectators composed of salespeople, lottery players and other members of the public have participated in the "Approaching Scratch Music" campaign.
Listed for sale
The next stop is to go to the market. When the welfare lottery sales venue needs to make up the ticket, Scratch Music will follow the instructions of the system and run to the new "battlefield" to complete the mission - to raise public welfare funds for "helping the elderly, helping the disabled, saving orphans, and helping the poor".
Compared with other lotteries, scratch music has the advantage of instant redemption, both in the middle, convenient and fast, and has a return rate of up to 65%. "Let happiness happen anytime and anywhere, let public welfare pass on anytime and anywhere" is me - scratch music. In sales, scratch music is often displayed in display cases, waiting for lottery buyers to take me away; sometimes it is hung in a bunch, which looks like a gorgeous streamer from a distance. In order to facilitate lottery buyers to choose and buy, in recent years, in addition to traditional sales stations and small shops, welfare lottery sales agencies around the world have also actively expanded other sales channels of scratch music, explored cross-border marriages, and new formats such as "Lucky Lottery + Exhibition", "Lucky Lottery + Station" and "Lucky Lottery + Convenience Store" have been continuously presented, and many sales places such as tide stores, love stations, and experience halls have emerged. Some places also use digital technology to explore the "100 stores and joint scrapes", online and offline joint interaction, witness justice through live cameras, and share the joy of the birth of the grand prize.
The sales of Lucky Scratch Music have also created many jobs for the society and allowed many difficult families to have stable incomes. Anhui Fucai carried out the "Public Welfare Together, Welfare Lottery Peers" public welfare job assistance activities, promoted the instant invoice outgoing sales, and provided public welfare posts for family difficulties, laid-off personnel affected by the epidemic, new growth labor force, "4050" elderly employment difficulties, etc.; Chongqing Fucai helped dreamers move forward and carried out "2-hour public welfare" work-study activities, so that college students from difficult families could get living subsidies through labor; And The Welfare Lottery Center of Liaoyang City, Liaoning Province, provided winter vacation work-study public welfare positions for college students in difficulty Jinan Fucai Center in Shandong Province launched the "Micro Public Welfare" activity to provide full-time ordinary college students in Jinan with special hardship colleges and universities to realize their dreams and help them...
Practice the public good
The proportion of the public welfare fund of scratch music is 20%, and a scratch lottery ticket with a face value of 10 yuan will contribute 2 yuan of public welfare funds. For example, in 2021, the total sales of the mainland's ready-to-open welfare lottery exceeded 28.1 billion yuan, and more than 5.6 billion yuan of public welfare funds were raised for social welfare and social welfare undertakings such as helping the elderly, helping the disabled, saving orphans, and helping the poor. The public welfare funds raised over the years have strongly supported the construction of a large number of key social welfare projects, and facilities such as apartments for the elderly, old-age service centers, and community home-based old-age service stations have risen from the ground. With these funds, the "Welfare Lottery To Help the Disabled Healthy Walk" activities, the "Rain and Dew To Help the Disabled" project, the rehabilitation and care project for the disabled launched by various localities have been smoothly implemented, and the "Welfare Lottery Employment Skills Training Course for the Disabled" has brought the disabled people closer to the goal of realizing the dream of employment and entrepreneurship; with these funds, the places where orphans and abandoned children live in a concentrated way have been improved, and the "Tomorrow Plan" project for orphan medical rehabilitation, the "Lucky Rainbow Dream • Orphan Assistance Project" and so on also have funds for continuous implementation, and the sunshine and laughter have sprinkled the orphans' growth path; with these funds, Many families plagued by diseases have been helped to increase their confidence, and the low-income and extremely poor people feel warm because of the extra guarantee of life.
The square inch lottery carries the people's livelihood trust. That is, as a member with the longest issuance history of the welfare lottery family, the invoice has played an important role in helping the society to achieve "dependence on the elderly, help for the poor, rescue for the orphans and children, and help for the disabled". At the beginning of this year, Yongchuan District of Chongqing City held the "13th Five-Year Plan" Welfare Lottery Career Development Tour and the New Year Condolences to the Frontline Personnel of Difficult City Management, and the event site distributed 100,000 yuan of special public welfare funds to 200 front-line urban management personnel with family difficulties. During the event, the staff set up a scratch music sales shed on the spot for publicity and sales, which was actively participated by the general public. Not long ago, Zhuzhou Fucai Center in Hunan Province explored the implementation of the "Fu Seed" project, and the seed social worker was responsible for operating the first Fucai Direct Sales Hall in Zhuzhou City, taking the immediate invoice sales as the starting point, extending the planning of the empowerment and support project for low-income people, and practicing the responsibility of Fucai.
Walking around, walking through thousands of rivers and mountains. Although I am just an ordinary instant welfare lottery, my journey is extraordinary, not only because it is magical and colorful, but also because every trip is full of your dedication and wishes.
[Editor-in-Charge: Yang Wentao]
[Source: China Lucky Lottery]