Introduction: When it comes to French cars, everyone will first think of fashionable design, personalized concepts and very fun driving controls. At present, if you want to say which French car zui fire, it is not Dongfeng Citroen Versailles C5 X.
To meet the needs of users to personalize the use of cars, new benefits are coming
According to the official news, starting March 1, order Dongfeng Citroen Versailles C5 X optional 18-inch diamond cut aluminum rims and 225/55 R18 specification tires. At the same time, the Versailles C5 X enjoys the extraordinary model of the original reversing radar after-sales installation service officially opened. It is worth mentioning that there is no optional cost for optional 18-inch rims and tires, and it is expected that new cars will be mentioned within 4 weeks. The extraordinary model (entry-level) can be installed with the original reversing radar after the sale, which requires an additional installation fee, which is 1200 yuan.
What is co-creation of the Versailles concept?
As far as the model is concerned, it is very common to select and add configurations, but in depth, it is not simple, because this is the result of the "co-creation" of car companies and users. What is co-creation? This has to start with the concept of "co-creation versailles". As early as April 2021, Dongfeng Citroen launched the "Leading Partner" program at the Shanghai Auto Show, from the aspects of product development, customer experience, brand building, etc., to deeply participate in the co-creation, experience and sharing of versailles C5 X. Simply put, around the Versailles C5 X car, Dongfeng Citroen and customers have established a bridge of communication, and the needs of customers will determine the changes and improvements of Versailles C5 X.
Judging from the results of the previous co-creation, it can be described as fruitful. For example, the naming of the model, according to customer voting and suggestions, the four class models of versailles C5 X are officially named "Extraordinary, Extraordinary, Extraordinary, Extraordinary". At the same time, the central headrest of the rear row has also been added, providing personalized customization such as 6 kinds of body color matching.
In addition, we co-created the Versailles C5 X with different body colors, such as blue and yellow, as well as the Versailles C5 X modified version "loaded with roof luggage"; co-created the limited Edition Versailles C5 X Year of the Tiger Opening Red Edition, with the "Red Luck Three-Piece Set" to cheer for the New Year, playing a new atmosphere and new trend in the Year of the Tiger.
Of course, it also includes the provision of arrangements and policies for tire configurations that customers care about, and now users can choose 18-inch rims and tires for free, which means that the concept of co-creation is continuously advancing and is being implemented every step of the way. As for the story of Dongfeng Citroen and customer co-creation, I will not expand here, because in addition to the model, there are many offline activities, such as the Versailles C5 X listing extraordinary conference using the way of "customer co-creation", innovatively selected in the owner's home in the form of a "tea party". Engaging users is a comprehensive extension of the customer experience.
From the body color and rim size, to the model naming and the format of the conference, the Versailles C5 X we see in front of our eyes today is the "crystallization" created by Dongfeng Citroen and customers. This philosophy is not so much about putting the product in the di place, but rather putting the customer in the di place at all times.
Sales are good proof that co-creation is not a slogan
In the early days, many people may think of the concept of "co-creation versailles" as a publicity stunt for car companies. Nowadays, time and facts give the answer, "co-creation Versailles" is not only not a gimmick, but also a development concept between Dongfeng Citroen and customers, so that enterprises have stronger competitiveness.
What is competitiveness? I think, in the final analysis, it is still a product, which is the foundation of the foothold. How to do a good job in products is the key for car companies to base themselves on the market. If technology is the core, this is quantitative, the gap between strong hands is not large, then how to make the products that consumers need, the satisfaction of this personalized need, is more like a variable, it seems to be "virtual", but it directly determines the winner or loser. Because no matter how good the product, if it is not what everyone needs, nor is it what everyone likes, then all the efforts are almost zero. From the market performance of versailles C5 X, it can be seen that a good product is the foundation, and those who get the user's "heart" get the market.
Since its launch in September last year, the Versailles C5 X has delivered 12,114 vehicles by the end of 2021, and the single-month deliveries in November and December have exceeded 5,000 units, and in just one quarter, it has become the annual sales king of French cars. It is worth mentioning that in the first month of 2022, the Versailles C5 X also helped the brand sales increase by 187% year-on-year.
(Versailles C5 X with 19-inch wheels on the left, Versailles C5 X with 18-inch wheels on the right)
The new wave of French cars is not only design, but also concept
As we all know, the background of the current consumer market is youthful, and young consumers are the mainstream car buyers. For car companies, better understanding of the needs and preferences of young people is the key to winning the market. Among them, personalized car purchase demand is a point that cannot be avoided. Personally, I feel that the so-called individual needs are not only to meet individual needs, but also to give young people the opportunity to release their attitudes.
This is especially true of the "Gen Z" consumer population. In the future, standing on the commanding heights of the market, the so-called good products are not only good-looking and easy to open, the key is that users and car companies have more communication points, products belong to users, and users develop products together, which is the core demand of the market.
In terms of products, Versailles C5 X leads the new trend of models of the same level; in the concept, co-creation of the development concept of Versailles, Dongfeng Citroen has injected "new blood" into the market. It is said that the car is fashionable, not only in the design, which is from the inside to the outside of the advance.