At two o'clock this afternoon, the Xiaomi Civi 1S was officially released. Compared with the Xiaomi Civi generation, the Xiaomi Civi 1S has been improved to varying degrees in appearance, performance and software, and the price starts from 2299 yuan.
In terms of appearance, Xiaomi Civi 1S has added a "miracle sunshine" color, and the back of the phone has added a layer of flash diamond texture on the basis of ultra-white coating, showing an outward radiating light and shadow effect. In addition, other aspects are not much different from the previous generation. In terms of fuselage weight, the xiaomi civi 1S body thickness is only 6.98 mm, weighing 166 grams, which is indeed a very thin and light mobile phone. In terms of performance, it is equipped with a Snapdragon 778G Plus processor and supports 67W fast charging. The screen is a 6.55-inch micro-curved screen. Support 120Hz high brush, the supplier is Huaxing Optoelectronics. Although the overall configuration is slightly improved compared with the previous generation.
In contrast, the upgrade of Xiaomi Civi 1S in terms of software is still relatively large, the first "MIUI smart cleaning master", through a series of software optimization programs, intelligent cleaning cache and junk files, improve the service life of the phone. In addition, there is also an improvement in the beauty algorithm, which is still very friendly for the little sister who loves selfies.
Whether from the appearance or functional focus, it is not difficult to see that the Xiaomi Civi series focuses on the girl market. The price of 2299 is not cheap, but it should still have some appeal for female users in its good-looking appearance and selling point of the main selfie. But whether such a mobile phone can compete head-on with vivo and OPPO is still unknown. At least from the current situation, it is still a bit difficult.
When the Xiaomi Civi generation was released, many people said that it was the most beautiful model in xiaomi's history, but it was not millet at all in terms of cost performance. Coupled with the crotch pull performance of the MIUI system in the past two years, the heat power consumption control is not satisfactory, so the Xiaomi Civi generation has not achieved too good results. Today's release of the Xiaomi Civi 1S can only be regarded as a small upgrade on the basis of the previous generation of products, and did not bring us many surprises.
Therefore, Xiaomi Civi 1S is still difficult to win in terms of sales. Maybe without the label of cost performance, Xiaomi is really not so fragrant.