Who is He Yisha?
Author | Gao Yang Yilan Xiao Xie
Edit | Zhaorui
With strong chest muscles and a cheerful rhythm of dancing gymnastics, during the period of home isolation in Shanghai, Liu Qihong and his wife broadcast fitness live, and unexpectedly became a "phenomenon-level" blogger in the live broadcast industry.
From the douyin live broadcast room to major social platforms such as Weibo and Xiaohongshu, Liu Ruihong's home fitness video is popular throughout the network. With Jay Chou's "Compendium of Materia Medica" to create his own shuttlecock exercise, relying on live jumping exercises, Liu Qihong rose to more than 10 million fans in just seven days.
Why did Liu Qihong burst into flames? Is there a capital pusher behind it?
01
Post-80s business beauty?
On April 21, Fortune Quality found that there was a company named Liu Qihong (Ningbo) Sports Culture Co., Ltd. (hereinafter referred to as "Liu Qihong Sports Culture") in the industrial and commercial information, which was established in 2017, the legal representative was Fan Pinwei, the registered capital was 5.5555 million yuan, and the industry was radio, television, film and recording production.
Is Liu's sports culture related to Liu's?
According to industrial and commercial information, Liu Qihong Sports Culture once had a shareholder called Jianji (Ningbo) Sports Culture Co., Ltd., and the name of Liu Qihong appeared on its industrial and commercial materials.
According to the survey of "Wealth Quality", this answer is yes.
Liu Qihong Sports Culture has a foreign investment, and the invested enterprise is Shanghai Canon Fitness Club Co., Ltd. (hereinafter referred to as "Canon Fitness"). The current legal representative of Canon Fitness is Fan Pinwei. Before the August 2020 change, the legal representative of Canon Fitness, He Yisha.
The official blog of The company of Canon Fitness is "KHTRAININGSTUDIO". In a Weibo post on October 23, 2019, qi aite Liu Qihong and called Liu Qihong the head coach.
Weibo information shows that the company is Fan Pinwei of KH Training Studio, who graduated from Singapore's Singapore Shardon International College. In May 2019, Fan Pinwei mentioned Liu In a Weibo promotional video.
Behind Liu Ruihong, there is strong capital support.
Industrial and commercial information shows that in the early days of its establishment, Liu Qihong's legal representative of sports culture was He Yisha.
Who is He Yisha?
According to public information, he is the chairman of Wuxi Liansheng Hezhong New Energy Co., Ltd. and the majority shareholder of the company. There are more than ten companies under the name, which are basically new energy enterprises.
He Yisha has studied in Cambridge and Oxford, graduated from the Department of Mathematics of the University of Oxford in the United Kingdom, and graduated from the London Cass Business School in 2010, and has a master's degree in finance from the London Cass Business School in the United Kingdom. She is also a deputy to the Ningbo Municipal People's Congress and the chairman of the Board of Directors of the Asian New Energy Women's Alliance. In March this year, He Yisha was selected as one of the "2022 Forbes China Business 20 Potential Women".
According to industrial and commercial information, Wuxi Liansheng United New Energy Co., Ltd. (Unisun New Energy) was established in June 2013, and its main business is the investment and construction of global new energy power plants, the operation and maintenance of photovoltaic power plants, environmental protection power supply and environmental protection innovation technology industry incubation. At present, it has wholly-owned subsidiaries or offices in Japan, Germany, the United States, Romania, Austria, Poland, Turkey and other places.
According to the official website, Lendlease New Energy Group has three industrial sectors of Unisun Power, Youde Operation and Maintenance, and Optex Energy Technology, with business covering more than 2,000 power stations across the country, with a total operating scale of more than 6GW. The project covers 29 provinces and about 230 counties and cities in china, from heavy industry machinery, to food textiles, and then to automotive chemicals.
"Since its establishment, Unisun New Energy Group has been committed to the investment, construction and popularization of distributed clean energy, supplying green electricity to hundreds of fortune-500 companies, China's top 500 companies and well-known leading enterprises. So far, Unisun has invested in hundreds of distributed photovoltaic power plants nationwide, which is one of the companies with the largest number of distributed photovoltaic power plants and the widest business coverage in China. ”
In July last year, Lendlease New Energy completed the B round of financing, and Source Code Capital participated exclusively in the round of financing as a new strategic investor.
In November 2021, the relevant leaders of Jilin City inspected Liansheng New Energy. According to media reports, the relevant leaders were very relieved to see that the heads of the group were all young people after the 80s.
At the end of last year, Unisun New Energy Group and Guodian Power reached a cooperation agreement, and the two sides will jointly develop and build 5GWh energy storage cooperation projects, 5GW distributed photovoltaic projects and 5GW decentralized wind power projects. During the same period, PetroChina Heilongjiang Sales Company and Unisun New Energy reached a strategic cooperation, the two sides will use PetroChina Heilongjiang office roofs, gas stations, parking sheds and other suitable sites to invest in the construction of more than 1,000 distributed photovoltaic power plants.
Since the beginning of this year, Unisun New Energy Group has reached a strategic cooperation with the People's Government of Tianjin Hebei District, and the comprehensive energy demonstration project will be settled in Tianjin Hebei District, involving rooftop distributed photovoltaics, energy storage, charging and replacing power stations, carbon emissions and green certificate trading.
In addition to He Yisha, there is also Fan Pinwei.
In August 2020, Liu Qihong's sports culture changed its legal representative, and he Yisha changed to Fan Pinwei. At present, the major shareholder of Liu Qihong Sports Culture is Jianji (Ningbo) Sports Culture Co., Ltd. Jianji (Ningbo) Sports Culture Co., Ltd. was established in 2017, and the legal representative is Fan Pinwei.
Fan Pinwei has very little public information. On July 10, 2021, the criminal investigation movie "Fatal Pursuit of Solving a Case" jointly created by Shanghai Rongshi Film and Television Culture Co., Ltd., Shanghai Shangying Nanguo Film Co., Ltd. and Shanghai Huazhengmeng Film and Television Media Co., Ltd. was launched in Guiyang City, Guizhou Province. Fan Pinwei participated in the filming of the film as a new generation of actors.
It is understood that "The Fatal Pursuit of Solving the Case" is the first work of Shanghai Film Studio to enter the online film market, the film is directed by Ye Tian, a young director of Shanghai Film Group, and Ma Chucheng, the producer, is a famous film director in Hong Kong, who has directed many cinema films such as "Tokyo Raiders", "Hancheng Raiders", "European Raiders", "Mulan" and so on.
The legal representative of Shanghai Rongshi Film and Television Culture Co., Ltd., one of the producers of "The Fatal Pursuit of Solving the Case", is also Fan Pinwei. The company was established in February 2019 with a registered capital of 5 million yuan.
Similar to Liu Qihong's sports culture, in the early days of its establishment, the legal representative of Rongshi Film and Television, He Yisha, was changed to Fan Pinwei in August 2020.
02
Seven days rose to 10 million fans
Liu Qihong, a Nearly 50-year-old Taiwanese artist, has finally officially become popular and ushered in the "second spring" of his career.
Public data shows that Liu's fitness live broadcast is already at the phenomenon level. In the past 30 days, Liu's Douyin account has increased its fans by more than 10 million, the cumulative number of viewers is close to 40 million, and the peak popularity of a single game has reached 1.09 million.
From "Jay Chou's friend" and "little puff father" to really relying on the three words of "Liu Qihong" to go out of the circle, what did Liu Qihong do behind the popularity?
Born in 1972 in Taiwan Province, Liu Ruihong has been in the entertainment industry for nearly 30 years, singer-songwriter, host, actor, he has not fallen.
In 1990, Liu Qihong participated in the TV series "Jia Jia Fu" and began his acting career since then. In 1997, he became a member of the male choir group "Hibi Toot", and in 2001 the group disbanded. In 2005, he participated in the action movie "Head Text D". On March 19, 2006, he released his first solo album "Rainbow Paradise".
Liu Qihong's fitness road has never stopped. In 2013, he participated in CCTV's financial channel "Super Slimming King", in 2015, he served as the star coach of the inspirational weight loss program "Reduce My Life", and in July 2016, he participated in Zhejiang Satellite TV's competitive program "Almighty Ultimate King".
However, Liu's development has always been "tepid".
Until this year, during the epidemic control period in Shanghai, Liu Qihong broadcast fitness live on Douyin and became popular all over the Internet. Initially, Liu Ruihong's live fitness viewing results were decent, and a series of ironic things happened.
First, the armpit hair was warned "indecent" by the platform, and then the chest muscles were too large and wore a white tight vest, which was misjudged by the system as "breastfeeding edge ball". After being "warned" by the platform again and again, Liu Qihong seriously "rectified", and the couple directly wore down jackets to jump.
Not only that, Liu Qihong happened to be a friend Jay Chou sick infusion when he was live, Liu Qihong only said "wish Jay Chou good health", it was judged to be a brief ban on the topic of medical health.
The process was very bumpy, but it boosted Liu Ruihong's popularity throughout the network.
As of the morning of April 21, Liu Ruihong's Douyin fans have exceeded 20 million.