Editor's note: The "2022 My Favorite Chinese Brand" campaign (hereinafter referred to as the "Like" campaign) is one of the series of activities of the "2022 China Brand 5.10 Evening Party" jointly organized by the China Brand Building Promotion Association and Xinhua News Agency and other departments, initiated by the China National Brand Network. The "Like" activity of jewelry brands is cooperated by the Secretariat of China Brand Building Gold Jewelry Brand Cluster (hereinafter referred to as "Jewelry Cluster"), and during the same period of the "Like" activity, the official website of China Jewelry and Jade Jewelry Industry Association (hereinafter referred to as "China Treasure Association"), the official website of China Jewelry and Jade Jewelry National Inspection Group, the official website of China Jewelry Industry Network and its WeChat public account set up a publicity column of "Like the Same Period • Season 3 - China Brand Jewelry Cluster", and liked it on the "China National Brand Network" to continuously release the jewelry cluster brand" Guided by scientific and technological innovation, drive the comprehensive upgrading and transformation of brand enterprises, and promote the high-quality development of Chinese jewelry brands", in order to publicize Chinese brands, bring the sense of gain, happiness and security of jewelry consumption to the broad masses of the people, and give back to all sectors of society for the care and support of China's gold jewelry brands and industrial construction.
【Jewelry Cluster Topic】
Xingguangda: China's largest jewelry manufacturing brand
In 1997, Shenzhen Xingguangda Jewelry Industrial Co., Ltd. (hereinafter referred to as "Xingguangda") was born in Shenzhen Pengcheng, the hot land of entrepreneurship, and in the same year registered the establishment of the "Xingguangda Jewelry" brand, mainly engaged in diamond jewelry, K gold jewelry, colored jewelry and jade jewelry four categories, established a research, production, push, sales vertical management system, the annual output of more than one million pieces, becoming one of the leading enterprises in the field of jewelry setting in China.
As the vice president unit of the China Treasure Association and the first batch of member units of the jewelry cluster, Xingguang Daxue adheres to the good, creates ingenuity, forges ahead, makes iterations, and is dedicated and hardworking, and has the courage to take responsibility. In the past 25 years, Starlight has reached thousands of sharp edges, accumulated thick and thin hair, boguan thinking forward, shaping the brand with culture, leading the future with innovation and wisdom, and building a "jewelry dream factory" with "core". Striving for a new era, Xingguang DaQingqi builds dreams, focusing on jewelry "large manufacturing, fine manufacturing, strict manufacturing, extreme manufacturing, core intelligent manufacturing", and strengthening the "power of China's jewelry manufacturing"!
Courage and persistence from 0 to 1 Upgrade from manufacturing products to manufacturing brands
At the beginning of the establishment of Xingguangda, a small workshop of only a dozen people, the daily team building, operation management, business processes, manufacturing, technological breakthroughs and many other links are facing difficult tests. In Shenzhen, where the wave of reform and opening up is the most turbulent and cutting-edge, Xingguang people also have a "pioneering cow" spirit of daring to try and dare to break through and not give up, and the development of enterprises has always adhered to the core values of "integrity, dedication, harmony and innovation", and has not forgotten its original intention to adhere to jewelry manufacturing, overcome difficulties all the way, and develop into the backbone of China's jewelry manufacturing industry. "Under the country's 'manufacturing power strategy', we have become more firm in the direction of large-scale manufacturing, unchanged original intention, to change the rule, the times are changing, the market is changing, only innovation remains unchanged."
Integrate into the tide of the times and resonate with the same frequency as national development
Xingguangda has always focused on jewelry manufacturing, established strict norms and standards in product research and development, production and processing, process innovation, combination of production and marketing, etc., and constantly improved the modern management system of enterprises, and built a jewelry dream factory with "large manufacturing, fine manufacturing, strict manufacturing, extreme manufacturing, and core intelligent manufacturing".
Submerged "core" manufacturing adheres to independent innovation and craftsmanship
Innovation is the driving force and main engine of the development of the manufacturing industry, Xingguangda adheres to the road of independent innovation, pays attention to the introduction and application of new technologies, new materials, new processes, new models, increases investment in research and development, and has introduced high-tech equipment and technologies such as automatic wax injection machines, 3D printing, CNC precision CNC, fine carving machines, core walking machines, etc., to create high-tech, efficient, high-yield, high-value manufacturing production lines and manufacturing supply chain brands.
Xingguang Da potential "core" manufacturing, in the field of independent research and development and innovation has won multi-party high-value recognition. Forging independent innovation strength, improve intellectual property management, Xingguangda two-way force, strengthen innovation new momentum, and actively build a sound intellectual property management system, as of now Xingguangda has more than 400 pieces of independent intellectual property rights, escorting innovation, improving product research and development efficiency and product market competitiveness.
In 2021, the "Shenzhen Gold Jewelry Industrial Design and Research Institute", which is led by Xingguangda and jointly applied for by many outstanding enterprises, scientific research institutions, related industrial institutions and other platforms in the industry, was approved by the Shenzhen Municipal Bureau of Industry and Information Technology to become the first batch of cultivation objects. Focusing on the key common technologies of the gold jewelry industry, the research institute carries out innovative services and cooperation such as basic research, technical support, achievement transformation, consulting services, talent training, exchanges and cooperation, etc., and builds an open and shared R&D and design platform, a collaborative and efficient achievement transformation platform, an incubation platform for the integrated design industry of the whole industry chain, and a dual-creation community platform for government, industry, academia and research, to help the high-quality development of the gold and jewelry industry, serve the industry, and THE HP industry.
Li Zhun created a high "strict" value
Standards are the carrier and bridge for the transformation of innovative achievements, and standardization construction is the top priority of the development of manufacturing enterprises. Xingguangda practices the strategy of high-quality sustainable development, and takes the lead in the industry to continuously upgrade the standardized production and operation management system of enterprises by entering the ISO9001 quality management system, ISO14001 environmental management system, ISO45001 occupational health and safety management system, ISO10012 measurement management system, GB/T19490 intellectual property management system and other domestic and foreign standard management systems. Up to now, it has participated in the formulation of 30 national standards, industry standards, local standards and group standards, and sorted out and compiled more than 600 enterprise standards; in quality inspection, Xingguangda has implemented the CQO chief quality officer system, introduced advanced equipment and professional and technical personnel, and checked layer by layer from raw material procurement to finished products to fundamentally ensure product quality.
Talent empowers deep ploughing craftsmanship
Xingguangda attaches great importance to talents, forward-looking grasps the talent renewal cycle, and many professional colleges and universities to set up internship (inspection) bases, jointly build a talent transportation platform, regularly hold school-enterprise skills competitions on the same stage, through the combination of production, education and research, to cultivate a large number of high-quality professionals for the society. In addition, the establishment of the enterprise talent training jewelry business school, the combination of professional online school and offline courses, to cultivate thousands of outstanding graduates.
Xingguangda always adhere to the concept of "people-oriented", the company has a large number of outstanding professional and technical personnel, senior management personnel and high-quality technical staff, of which more than 200 people have senior titles.
Digital marketing, deep ploughing online platform
With the transformation and upgrading of the global manufacturing industry from technology-following to innovation-led, Xingguangda is also continuing to forge the internal strength of enterprises and strengthen digital empowerment. Relying on intelligent information technology to build an enterprise big data management platform, developing JIS/ERP/CRM/CMS and other management systems related to jewelry production and customer relations, creating online sales service platforms such as "online version room" and "Caibao Butler APP" and "Star Podcast" short video self-media marketing platform, accumulating a precise and huge user information pool, and forming a new value network driven by big data insights. In the new era, Xingguangda seizes the opportunity of digital, networked and intelligent development to empower partners more efficiently.
The combination of vertical and horizontal gathering momentum forward
As a large-scale jewelry inlay manufacturing enterprise integrating design and development, production and processing, wholesale and sales, Xingguangda has its own production and processing base, scientific and refined production line configuration, and builds a talent team of more than 1,000 people, with an annual output of more than one million pieces of jewelry. With many well-known domestic retail brands to establish long-term and stable cooperative relations, the company's products cover the country's major provinces and cities. At the same time, Xingguangda continues to expand its market share, gives full play to its advantages in resource integration, jewelry manufacturing and channel coverage systematization in the jewelry inlay industry, and creates a jewelry supply chain manufacturing brand. In the new era, Xingguangda takes the jewelry manufacturing as the base point, the brand and innovation as the longitudinal line, and the intelligent supply chain as the carrier, adheres to technological innovation, quality excellence, integration of wisdom, and standard creation, creates a jewelry dream factory, stores "profits" for partners, and creates greater value and energy.
Contributed by: Starlight Jewelry