When the Lynk & Co 01 car was just listed, I still remember how sensational it was, many car critics competed to evaluate, many people called it the light of domestic goods, catching up with the joint venture, at that time, the product power of Lynk & Co 01 was indeed amazing, it did not lose the joint venture car brand or even catch up, but in the last month, Lynk & Co 01 only achieved 574 results, 4 consecutive months of sales decline, why is Lynk & Co 01 suddenly not easy to sell?
The fundamental reason for the decline in sales of Lynk & Co 01 is the decline in market competitiveness. Lynk & Co 01 in 2017 once launched has won a hot welcome, sales climbed steadily, the initial sales of up to more than 6,000 vehicles per month, the peak of sales of nearly 10,000 units, Lynk & Co 01 as the first model of Lynk & Co, is the product of Lynk & Co to build, from all aspects are full of sincerity, in the first two years of the launch of Lynk & Co 01, its product competitiveness is indeed very strong. However, over time, Lynk & Co 01 no longer had that kind of dominance.
The first is the reason for Lynk & Co itself, at the Lynk & Co 01 conference in December 2020, Lynk & Co officially promoted that Lynk & Co 01 achieved a comprehensive high-strength steel plate utilization rate of 73.2%, and implemented a global unified standard. The steel strength map of the model released at the press conference shows that the entire roof beam of the Lynk & Co 01 is made of ultra-high strength steel. At the same time, the instruction manual of Lynk & Co 01 is also used in this picture. However, there are car owners complaining that the steel strength of the domestic version of Lynk & Co 01 is different from the global version, and in May last year, a media disassembled the mid-term redesign of Lynk & Co 01 in the program. It was found that the front of the beam of the Lynk & Co 01 was A grade steel, and the rear part was C grade steel, which was inconsistent with official propaganda. Car owners questioned whether the official had false publicity and fraud of consumers, but Lynk & Co has not responded positively, resulting in dissatisfaction among many car owners, and public opinion has been fermenting, which has seriously affected the sales of Lynk & Co 01.
In addition, Lynk & Co 01 also has the problem of car machine Caton crash, which has been complained by many car owners, although the three major pieces of Lynk & Co 01 are still stable, but the car machine problem is very disturbing, and it also affects the reputation of Lynk & Co 01 to a certain extent. Since the launch of Lynk & Co 01, it has not been replaced, whether it is three major pieces or design changes are not large, and it is difficult to bring more market noise.
In addition to Lynk & Co's own reasons, the competitive pressure facing Lynk & Co 01 is also increasing. First of all, geely internal pressure, a large part of the sales of Lynk & Co 01 can be said to be diverted to The Star More L, the two cars have a certain overlap in pricing, and the two have a lot of similarities in terms of three major pieces and platforms, all of which are 2.0T Volvo engine + Aisin 8AT transmission + four-wheel drive, and the Price of Star More L is lower, and the interior technology is stronger, which also leads many people to choose Star More L.
On the other hand, other competitors are also constantly exerting force in the compact SUV market, the independent brand of Weipai, Changan UNI series, the compact SUV of the joint venture brand is also constantly reducing prices, resulting in greater competitive pressure on Lynk & Co 01, therefore, Lynk & Co 01 can be said to be internal and external troubles, and it is no longer difficult to reproduce the glory of the past.
Therefore, Lynk & Co 01 may have a change and upgrade at the end of this year, or a replacement, replaced by a set of Thor HI · X hybrid system, and in the design of a relatively large change, in order to revitalize the sales of this car, in today's highly competitive car market, just like "against the current, not to advance or retreat", only by continuously improving the product strength and competitiveness of the model, in order to survive.