Zheng Yannong
Mentor of brand alliance research center
Advisor, former Executive Vice President and Secretary General of China International Public Relations Association. Master of Engineering, Department of Automation, Northwestern Polytechnical University. Researcher and former Secretary-General of the International Institute of Technology and Economics and the World Development Research Institute of the Development Research Center of the State Council.
He also serves as the director of the Public Relations Professional Committee of the National Vocational Qualification Commission, the deputy director of the Big Data Think Tank Committee of the National Unity CSISC Homepage, the director of the International Public Relations Research Center of Fudan University, the honorary director of the New Communication Research Center of the Central University of Finance and Economics, and the chief expert of the Beijing-Tianjin-Hebei Big Data Industry Expert Committee.
He is a part-time professor at the School of International Relations, Huazhong University of Science and Technology, Shanghai Overseas Chinese University, Southwest Jiaotong University, Communication University of China, Northwestern Polytechnical University and other universities.
He was an advisor to the 2008 Beijing Olympic Organizing Committee, the 2010 Shanghai World Expo, and a member of the National Image Propaganda Film Expert Group.
The vision of the BMBA (Brand-MBA, Brand Management Course Training Class) Research Center [formerly the Brand Alliance Business School] under the Brand Alliance is to build a "Whampoa Military Academy" for Chinese brand people. Aiming to use its own platform advantages to shape the "brand power" of the trainees, first of all, the students' personal growth, learning brand theory, and obtaining the method of brand building; through the visit of benchmarking enterprises, the lectures of famous entrepreneurs and economists, the first-line brand experts dissect the practical cases of brand building, brainstorm, so that each trainee can grow in learning and practice; from theory to practice, comprehensively build a scientific brand practice system, students will learn brand introduction, naming, public relations communication, crisis management, positioning, design, marketing, Teaching modules such as resource integration, regular government leadership seminars and alumni exchange activities are held to give students more business links and cooperation opportunities. Expand your network, broaden your horizons, clarify your direction, embrace the future, and share the value of your brand together.
The Center has nearly 3,000 alumni and is now spread around the world. The trainees came from more than 20 provinces, municipalities directly under the Central Government, autonomous regions and Hong Kong and Macao Special Administrative Regions in China, including NPC deputies, national model workers, national March 8th Red Flag Bearers, Davos Global Youth Leaders, Yangtze River EMBA, CEIBS EMBA, CEIBS EMBA, CEIBS CEOs, group chairmen, company founders, presidents and executives, and the trainees' academic qualifications include doctoral, master's, EMBA, MBA, etc.