I believe that friends who love surfing the Internet know that if you want to attract a wave of attention on social platforms, giving gifts is a way to quickly accumulate popularity. But who could have imagined that there is a brand party on the social platform to use this way to pay attention, but it has embarked on an extreme, every day nothing to send benefits to everyone, causing many netizens to shout "Don't you make money?" ”
This brand side is the recently well-known "Against the Cold Water" on social platforms, from NetEase's ancient style martial arts online game. The reason is that at the end of last month, Reverse Water Cold launched the "Meta-Universe Community" in the game to gather multi-person manors, and the official had a whim, forwarding a lucky netizen on Weibo to send a suite!
Not to send the house in the game, but a real-life suite, located in Hegang, Heilongjiang Province. If the lucky netizens do not choose to collect the house, they can also directly exchange 50,000 yuan in cash. Such a gift from heaven immediately attracted a sensation on the whole network, and on the first day, it set a record of breaking millions of forwards, and even the keyword "against the water cold" was on the top of the hot search list.
With the vigorous sending activities of the reverse water cold, so that the brand side of the whole network has seen the influence of generous gifts, followed by not only other game manufacturers, but also various marketing numbers, including hungry and other big-name activity officials, all of which are in line with the reverse water cold, the prizes are tens of thousands of starts, causing countless netizens to shout "thank you against the water cold", and even become the current popular stem.
And this side of the reverse water cold has drawn out the lucky netizens who sent the room, and did not stop the pace of gift-giving. In the past six months, more than 50 lottery games have been sent on Weibo, and the equivalent cash sent out is hundreds of thousands, which is not comparable to a suite!
Then again, before the cold water gift on a variety of "crazy devils", send Wuliangye classic liquor, Guerlain limited perfume, Mao Geping national tide full set of makeup, etc., yesterday the price of domestic spicy strips increased, a certain spicy strip manufacturer to the epidemic area donated millions of spicy strips to attract attention, against the water cold quickly opened a prize, to forward netizens a person to send 100 packs of spicy strips!
Such a bold and generous way of giving gifts has attracted the attention of netizens all over the network, and even some netizens said that "every Weibo you see wants to forward comments, for fear of missing every award." Next month is the fourth anniversary of the cold water, maybe then the cold water will bring several waves of big moves, netizens who like pie in the sky may wish to squat a wave of cold Weibo, surely there are benefits falling every day.
Finally, let's talk about how to look at such a "crazy devil" brand owner as Reverse Water Cold, sending benefits to netizens every day?