Technology tide brand Realme held the "Speeding Conference" of the Q5 series of True Self. The conference began with an invitation, whether it was a huge gift box, a helmet inside the gift box, or a chessboard flag, the style was very "realme", but it was also full of mystery. It was not until the official release of the Q5 series of true self positioned as the "flagship of a thousand yuan flash charge" that people discovered the mystery. All of this is also very much in line with Realme's long-term rebellious, passionate, and athletic dare to leapfrog brand personality.
At this conference, the biggest surprises were three:
First, for the first time, it brings flagship 80W super-speed flash charge to the price segment.
Second, the design is particularly eye-catching. Inspired by the racing culture of speed and passion, this time the classic checkerboard design was applied to the mobile phone, and three trend colors such as summer burning engine and snow drift were created.
Third, in terms of marketing, this time also brought a lot of surprises. Realme will launch a joint limited gift box of True Self Q5 Pro and Time Agent. It just so happens that April 30 is the first anniversary of the launch of the popular "Agent of Time", and the real Q5 Pro will also be transformed into the mysterious Mr. Q, bringing more interesting and trendy experiences to young people.
Next, analyze them one by one, or you can find several directions behind the product breaking the circle from this product:
In terms of products, it is not only necessary to innovate, but also to have a story.
Realme this time in the product side, the biggest highlight is: true Q5 Pro upgrade using flagship 80W super-speed flash charge. For example, relying on the peak to increase the higher charging power by 20%, such as faster charging speed from 12 minutes to 50% of the charge, and then such as 1600 cycles far exceeding the industry standard longer battery life. It can be said that it has brought young consumers a flash charge skipping experience that is charged quickly and used for a long time.
To fit the features of this product, realme is inspired by a racing culture of speed and excitement. It can be said that the current marketing is also constantly overstepping. In addition to product innovation and upgrades, in terms of stories, we are also looking for more IP to create more stories that fit and impress.
In terms of design, it is not only necessary to keep up with the trend, but also to fit the brand connotation.
The biggest highlight of this time is that for the first time, the classic checkerboard design is applied to the real Q5 Pro mobile phone.
The checkerboard element first came from the knot flag in motor racing, so it is easy to associate the black and white checkered flag with rebellion, passion, and sports.
In 1979, Steve Van Doren discovered that many young people like to draw checkerboards on the uppers of their shoes. In order to seize the business opportunity, the checkerboard grid was integrated into the canvas shoes, and vans skateboard shoes were designed, which was later the classic Slip-On.
In addition, many brands have used this element on the runway. In the field of fashion, the tolerance of the body is very high, and the effect of covering the flesh is also excellent. Of course, the hot chessboard grid is not only a place in clothing, but now even nails and furniture have its shadow, which is really a chessboard for everything.
Now there is finally a technology tide to use the checkerboard grid on mobile phones. Why realme? In fact, it is not difficult to imagine that the brand personality coincides with the rebellion and passion represented by the checkerboard. This time, Realme created three trend colors such as summer burning engine and snow drift. Among them, the summer ignition engine injects a distinct and flexible vitality into the classic checkerboard elements, using nano-level fluorescent particles, so that the mobile phone is illuminated by the sun's rays, like a summer bright yellow sports car, full of speed, with its own trend color.
Co-branding should not only bring traffic, but also boost the brand.
In addition to the highlights of the product and design, this marketing is more in line with the brand characteristics of realme.
As a technology trend brand that insists on being a young person, realme has chosen to cooperate with "Time Agent" this time to launch the joint limited gift box of True Self Q5 Pro and "Time Agent". Just so, April 30 is the first anniversary of the launch of the popular "Agent of Time", and the true Q5 Pro will also become the mysterious Mr. Q, launching a mysterious clue card mission for players to bring more interesting and trendy experiences to young people. In addition, along with the release of the True Self Q5 series, there is also a new color matching version of True Self Buds Q2s , "Interstellar Black", which provides young people with a new choice of trendy play items.