Some netizens described the "routine" of Korean dramas as such - the ordinary and kind party is always forcibly pulled into the Mary Sue life by the other party with many golden eyes. For commercial real estate and retail practitioners, South Korea's large-scale commercial projects also seem to have mastered the "essence of Korean drama".
These commercial projects are like the eye-catching "other side", very good at creating an experience atmosphere with a "light luxury texture", open space, superior interior quality but not excessive, exquisite stores, many details of the scene is quite careful, thus creating a kind of ordinary people into it can be "five senses comfortable" experience environment, so that people really feel that ordinary daily life can be adjusted, ordinary life also has moments worth remembering.
In the past two years, there are not many new projects in South Korea, but most of them are "high-quality products when they enter the market", especially the grasp of cutting-edge concepts, the performance of spatial forms, and the innovation of detailed scenes, which are quite forward-looking and reference value.
Galleria Kwangjiao store in South Korea
In March 2020, the Galleria Department Store of Guangjiao, South Korea, was opened, the project is located in the center of the development zone of Guangjiao City, with a total construction area of 137213 square meters, of which 73721 square meters above ground and 63492 square meters underground. Designed by Chris Van Duijn of OMA, it was swept away as soon as it opened, and the surrounding towering residential buildings were eclipsed by the department stores that surrounded it, making it the "most beautiful department store" in South Korea. From the iconic façade carved with jewels to the unique interior circulation design, the Galleria Department Store is an innovative example of department store architecture in recent years.
The overall shape of the project is shaped like a stone block, and the façade uses polyhedra glass and stone, which contrasts with the existing urban environment. The mosaic façade awakens the nearby Mitsuhara City Gwangyo Lakeside Park, creating a rich textured look like marble. The multi-sided glass curtain wall embedded in the irregular and varied volume is a huge plus element, giving the building an organic quality and soul, and the application of the finishing touch is just right; secondly, with different angles, the polyhedra glass curtain wall will also show different colors, so that the whole building has a colorful color.
In addition to the excellent exterior design, the interior is also full of "heart machine". The polyhedral glass carved out of the stone mass is not only to give a visual impact to the exterior, but also to the interior it is a real public loop, connecting the pedestrian passage to the roof garden, bringing a variety of retail commercial and cultural activities along the way, an innovative design that traditional department stores do not have.
The public loop consists of a series of suspended terraces that provide space for exhibitions and performances. Through the polyhedral glass façade, which contrasts sharply with the opaque mosaic stone, pedestrians on the outside of the building can see the retail and cultural activities inside through the glass, while inside, visitors can also get a vantage point overlooking the cityscape of Guangjiao City.
This public loop, specially designed for cultural and public functions, makes the Guangjiao Department Store a place where tourists encounter architecture and culture when shopping, so that people will leave with a unique experience and surprise after each visit.
Modern Seoul "The Hyundai Seoul"
The Hyundai Seoul, Korea's largest department store, which opened in Seoul's Yeongdeungpo-gu in February 2021, is an environmentally friendly future department store for a new generation of people, with a sculpture waterfall, a floating island-shaped column-style public space, a super-large indoor garden, and various high-specification brand stores, which are loved by young consumers.
This was confirmed by the fact that the project generated sales of about 9 billion won (about 52 million yuan) on the day of its opening, and the total sales of the whole year last year reached 700 billion won (about 3.67 billion yuan).
The "Hyundai Seoul" space embodies the "concept of natural sustainability" everywhere. The project widened the circulation of the traditional shopping mall to 8 meters, and also used 49% of the space to create an area for leisure, leisure and social interaction.
Its project positioning is also very clear, mainly facing the millennial and Gen Z consumer groups. They have stricter requirements for "shopping" the street, the traditional retail shopping mall is obviously not their preference, and "nature" can meet the needs of this part of young consumers for social, healthy, relaxed and other aspects.
At the entrance to the project, a waterfall garden consisting of two "islands" is created. The 12-metre-high waterfall spans three floors, while a botanical landscape is planted on the "island", which allows consumers to quickly perceive the natural tone of the project when they enter the shopping mall.
On the fifth floor of modern Seoul, Sounds Forest is the finishing touch to the entire project. Sounds Forest is a large indoor garden of about 3300 square meters, of which the lawn part has an area of more than 1200 square meters, and more than 50 real trees are planted in the garden, while the natural lighting system is used at the top to introduce sunlight into the room through the transparent glass canopy.
It is reported that the project is based on Seoul's Yeouido Park, and Sounds Forest is reproduced according to the scale of 1/70. At the same time, in this field, the appearance of the greenhouse-like structure is also based on the Grand Palais de Paris.
Since the opening of hyundai Seoul, the Sounds Forest section has been the most visible scene on social networks in the entire project. The background concert in this space changes with the outdoor weather or environment, providing an emotional space that not only fits the project's vision of living in harmony with nature, but also creates more emotional connections with customers through "emotions".
Compared to other commercial spaces, Sounds Forest as a whole has a wider view and is rarely obscured by other pillars. This also stems from the special presentation of the project in terms of construction, the entire roof is supported by several red cranes, so customers can enjoy a more spacious top floor space.
In terms of format, Hyundai Seoul has more than 600+ international brands settled in. These include big-name luxuries such as Prada, Balenciaga, Bottega Veneta, Burberry and Gucci.
Around the main customer base, Hyundai Seoul has introduced international beauty, designer clothing, lifestyle brands and other formats in the project, such as: the first store opened in Asia by Nordic fashion lifestyle brand Arket, and the first offline store of Bungaejangter, a second-hand trading platform for Luxury goods in South Korea.
The 22 Food Truck Piazza on the first floor is an innovative dining space with park, STREET and MARKET as the main concept.
The area brings together the current Korean fashion dining brands, local snack catering brands presented through food trucks, and integrates local food culture into the shopping mall.
The area also creates a social-oriented Wineworks wine culture space, presenting a special men's social space through wine tasting and display of relevant books. In addition to this, there are whiskey cigars on offer.
In addition, the project has created a number of unique space services around young people.
The first is CH 1985, located on the sixth floor of Hyundai Seoul, CH 1985, a community cultural service platform created by Hyundai Department Store Group through the consumption behavior of the MZ generation, fully known as Culture House 1985. Around the global fashion, social etiquette, sports life, creative culture, food culture, finance and finance six categories, to provide space services for the MZ generation. There is a high-quality media theater hall equipped with the latest digital classrooms as an occasion for content sharing. It also created the Alt One (ALT.1) creative space, which is used for global art exhibitions in this nearly 1,000 square meters of space.
This is followed by the Uncommon Store. Uncommon Store is an unmanned retail store based on the Modern Department Store Group's own research technologies (based on Amazon Web Services (AWS) application technology, artificial intelligence and machine learning). Customers can enter the unmanned store by scanning the QR code to select products, and when they come out of the unmanned store, they will be automatically charged. This is similar to the sales model of most unmanned convenience stores we see in China at present, but the Uncommon Store is more attractive in terms of selection. The launch of unmanned stores in modern Seoul shopping malls is also based on the project's thinking on the epidemic, and there may be more "contactless" retail in the future.
In addition, Hyundai Seoul has also integrated self-guided robots and safety robots, and based on the continuation of the epidemic, it has used facial recognition temperature checkers as standing facilities for entrance, including air sterilizers.
Boutique outlettime VILLAS
Located in Gyeonggi Province, RAKU's "Nature-Friendly" Boutique OutletTIME VILLAS opened on September 10, 2021 with a construction area of 175,200 square meters, the project refreshes the experience form of Ole with 10 independent "glass villas" and a wealth of leisure and entertainment facilities.
Each "glass villa" scattered around the lawn introduces a brand to maximize store content and enhance the brand experience. Some of the iconic brands include:
The outdoor brand Snow peak has created an outdoor camping comprehensive cultural center close to nature, with an experiential outdoor camping area, which can allow customers to experience a variety of equipment more realistically.
Golf brand PXG is the first store to introduce Theta Putting Bay, where customers can try it out in a simulated scenario and get a better service experience.
Gardening Café Sogongwon combines coffee and a culture of stylish gardening to create a relaxing environment full of natural healing power.
D.Throne Lounge, a premium electric vehicle brand for children, brings a more warm and interesting parent-child experience, where the whole family can try out the electric car together, have fun and take photos, and eat at the parent-child restaurant.
In addition, there are brands such as the first experiential farm café "THE BATT" and the large-scale pet comprehensive cultural space "CocosSquare".
The centralized commercial part is the first time in Korea that the design of the opening and closing roof has been adopted, and the glass dome with a height of 30 meters allows people indoors to always feel the atmosphere of nature.
Many emerging formats have been introduced internally, such as Kia Motors' first shopping center display space, EV6 Unplugged Ground TIME VILLAS, which brings a series of experiences such as test drives, driving games, and "car-building" parent-child activities around Kia's first electric vehicle EV6 new model.
There are nearly 50 leisure brands such as catering and coffee stationed in the project, bringing customers a wealth of choices, and the second floor location can also overlook the lake, which is very comfortable.
In addition, the oversized outdoor lawn has become a good place for people to relax, picnic, camp, and stargazing, and there are also children's climbing and amusement facilities around it, and skate parks designed by well-known Korean artists, which have attracted the attention of more families and young people.
Source of the article: Iridium Nebula Quotient
Characteristic Real Estate Zhuge Liang- Horse China, more than 20 years of professional, dedicated, focused for the transformation of real estate enterprises in cities and counties into characteristic towns, commercial real estate & industrial real estate projects to provide full nanny menu services:
1. Land consultant, combined with international and domestic robots, science and technology famous schools, smart hospitals, cultural creativity, pension industry resources, strategic planning top-level design for characteristic real estate projects such as characteristic towns and characteristic commercial streets;
2. Integration of planning and design, together with the National Grade A Architectural Design Institute, to provide positioning planning, concept planning and architectural design schemes for real estate enterprises to transform commercial real estate such as complexes, shopping malls, commercial streets, professional markets, and community businesses; industrial real estate such as business travel, cultural creation, science and technology, agricultural innovation, great health, sports and leisure, pension education, and new economic park development;
3. Leasing and sales agent, with more than 20 years of experience in 10 million square cities and counties menu service, for commercial logistics real estate, characteristic commercial streets and other industrial real estate & commercial real estate projects to attract business and sales;
4. Project diagnosis, providing solutions for prefectural, city and county problem projects;
5. Full consultant, with more than 20 years of accumulated experience in menu service to escort the whole project.