On April 20, 2022, launched by CIGA design Xijia brand: Xijia Mechanical Watch U Series • Blue Planet × World Earth Day Organization (EARTH DAY ORG) Environmental Protection Co-brand Set was officially released, which will be officially launched on Tmall, JD.com, Dewu APP, Xiaomi Youpin and other platforms, this eco-friendly co-brand set also participated in tmall new product day activities, and will be sold at 10 o'clock on April 20. As the first Chinese original designer watch work to win the "Challenge Award" of the Geneva Haute Horlogerie Awards (GPHG), U Series Blue Planet has achieved a breakthrough of zero in this award, adding glory to the development of the national watch industry in the past 66 years, and also allowing the world to witness the rise of Chinese watches.
Every year, 22 April is World Earth Day, which is a festival dedicated to the protection of the world's environmental protection, aiming to raise people's awareness of existing environmental problems and mobilize people to participate in the environmental protection movement to improve the overall environment of the earth through green and low-carbon life. This is also the first time that the CIGA design brand has cooperated with the World Earth Day ORG organization, and the brand has launched this limited gift box for the implementation of environmental protection actions, combining watches and pendants with environmental protection "decorations"; among them, watches and necklaces are inspired by the theme of "Blue Planet", respectively, integrating natural elements such as land, mountains, and oceans, truly restoring the earth's landform and vividly depicting people's beautiful wishes for their dream home. I also hope that more people can personally participate in the action of protecting the environment, so that the practice of environmental protection will never stop.
In today's deteriorating environmental situation, the action for environmental protection can not be limited to verbal publicity, but should be more environmental protection action as a link in daily life, the concept of environmental protection penetrates into all corners of life; the CIGA design Xijia brand and the world Earth Day organization of environmental protection joint set, but also to advocate the practice of environmental protection action and sustainable development to contribute a small force.
This Xijia mechanical watch U series · Blue Planet × World Earth Day organization environmental protection joint set, inspired by the 2022 World Earth Day theme "Invest in Our Planet to protect the earth", hoping to awaken the public's awareness of the global environment and natural things in every inch; therefore, in the design of the watch, the brand also uses a large number of environmentally friendly materials, and the case uses a higher cost of recycled titanium environmental protection materials, with the purpose of minimizing carbon pollution and protecting the blue home with a meager force The surface layer presents a delicate high-gloss texture through the polishing and polishing process; the customized guardian blue planet theme pendant, the pendant is partially environmentally friendly drip glue process with stainless steel material, presenting the beauty of the planet, hoping to "decorate" with environmental protection, awaken everyone's awareness of the protection of the earth's environment and natural things, and practice every responsibility for the beautiful home.
U series • Blue Planet in the design and appearance is more different from other watch products, the entire dial in the exquisite carving process to restore the real sea-to-land ratio of the earth, from the ancient sea chart to capture inspiration, the reading of the pointer in the form of navigation mark cleverly integrated into the marine map, the "no pointer" design inspiration is fully presented, the anodizing process has corrosion resistance and oxidation resistance, can maintain the color for a long time, the surface is smooth, the new does not fade.
The movement technology of the U series Blue Planet is a subversive breakthrough: it is inspired by the sundial, the oldest timer created by the Chinese; although the world clock has also undergone 800 years of technological evolution, it has only changed the appearance and technology of the clock, and the rotation of the three hands of the traditional watch, hour, minute and second has not changed, and has always been the way the hour hand is turned 30° minute hand to 360 ° to point to time, and the U series · The Blue Planet simulates the rotation of the earth, the original non-synchronous follow-up movement, subverts the traditional movement gear ratio, the static clock disk and the dynamic minute disc are presented on a dial at the same time, to achieve the hour hand rotation 30 °, the minute hand turn 390 °, so that a point can indicate the hour and minute at the same time, changing the traditional watch routine timeout mode, to the wearer of this watch to bring a new time reading experience.
The details of the watch reflect the intentions of the R&D team: the material of the watch mirror is made of double-curved sapphire material, which is second only to the diamond in hardness, the texture is transparent and wear-resistant; the fine carving process used in the entire dial makes the surface appear clear texture and more clear and accurate when read; the bottom of the case has a World Earth Day organization logo made of environmentally friendly silk screen printing process, which represents the limited attributes of this watch and its unique environmental protection commemorative value.
In practical use, the R & D team also takes into account the actual needs of users, the crown adopts a deep groove process, which can be winded uniformly when debugging the watch, reducing the damage to the movement; the strap is made of fluoroelastomer material, the wearing feeling is flexible and fit, and has the characteristics of antibacterial and wear resistance, and is printed with the World Earth Day organization logo and the World Earth Day theme "Invest In Our Planet" in 2022, representing its limited and unique value; the entire body is 3ATM grade waterproof, Meet the waterproofing of everyday life.
When sustainable development becomes a new fashion trend, you will find that the concept of environmental protection is filled in all corners of life; CIGA design Xijia brand uses its own design to express the pursuit of sustainable development, the brand has been adhering to the creative attitude and design concept of less and fine, will focus more energy on the expression of humanistic connotation and design concept, the concept of environmental protection into life is the concept and values that the brand has been adhering to, and will also continue to explore more sustainable solutions as the goal, contributing to environmental protection.
CIGA design Xijia as a new cutting-edge national tide designer watch brand in the new consumption field, inspired by pioneering design elements, is committed to passing on the mechanical art aesthetics to the public, driven by such a design concept, continues to trigger the user's inner expression of themselves, in addition to the product itself, upgrade the lifestyle and inner thinking, release the brand power that leads the consumption upgrade, which is the core of the new consumption concept, but also the original intention of the brand to break through with the original design concept.
The brand specially launched the CIGA design Xijia U series · Blue Planet × World Earth Day ORG environmental protection joint set, contributing to the environmental protection potential, welcome to pay attention to the CIGA design Xijia brand, for more brand information, please go to the brand's official account.