Real estate occupies a very important part of the design sector
So what do you need to prepare for real estate design?
How does designer Fang Lei design real estate projects?
Follow the interview with "Pretty Home Business Air Special"
Let's talk about it
01 Let sales and humanities coexist, and use cooperation to hinder them without hindrance
Invested in the field of real estate design for many years, Fang Lei, founder of ONE HOUSE DESIGN, believes that in this era, the sales office is not only a display sales place, but also an exploration and practice of future life, through a scene design that is closer to human nature, to achieve the symbiosis of sales and humanities.
Led by Fang Lei, one house design, under the order of a real estate developer, did not live up to the trust to lay a good result for the owner, but also caused a wide range of echoes in the real estate circle. Invested in the field of real estate design for many years, with the increasing scale of cases, in order to provide real estate developers with better market advice and trends, especially in the company formed a "research and development team", full-time research on design, materials, trends, etc., as a weapon for each cooperation with the owner.
Implicit storytelling makes the space more connotative and layered
According to Fang Lei's observation, the design trend of sales offices in recent years has tried to conquer the public from visual stimulation, and instead expressed the association of life in a more connotative and layered way. He believes that the reason for this transformation is that the sales office, as a public and commercial space, in addition to giving various functions, the more important core behind it is to provide people with an inspiration for aesthetics and future life.
Because people look at the sales space to pursue a more restrained, more spiritual value level, thinking about the design of the sales office, will tend to use the "implicit" approach to the space, product storytelling, Fang Lei explained, implicit is actually to make the form of expression more convergent and abstract, because once the presented design, elements are too "noisy", easy to lose focus, can not be balanced with sales, so choose to form a simple, clean, so that consumers will focus on the space, but also accelerate the payment for the product.
Put sales needs into the design to create a win-win situation
Fang Lei said that the choice to let the design converge, part of it does not want to rob the core of sales, and the other part also puts multiple considerations and deep intentions in the simplicity as much as possible, so that the beauty of the space is parallel to the practical. Taking the sales office to see the moving line as an example, the design of the moving line should not only be smooth and appropriate, but also how to closely follow the sales psychology is more important.
In the arrangement of the moving line and the functional area, he will try to incorporate the concept of "multi-entry", which is conducive to the sales staff to quickly respond to the needs of visitors, and then make good arrangements; from the beginning of the pre-reception, that is, to understand the first or second look at the house, and then enter the display area, negotiation area, etc. In order, the whole process is very smooth, neither causing crowd blockage, but also leading visitors to see every corner of the sales office and feel the details of each place.
Collaborate with owners to solve problems and promote the smooth progress of sales
Fang Lei also admitted that compared with its commercial projects, the problems faced by real estate design are often more complex, not only considering the positioning, sales, operation and other aspects, but also the cost must be carefully controlled.
Fang Lei said that as a designer to create a relatively ideal effect in a limited space and a limited budget, you have to make trade-offs and trade-offs between price and effect, in the face of such a situation, in addition to relying on the R & D team to constantly find innovative materials with good prices and high efficiency, he will also grasp the concept of "grasping the key", that is, after finding out the primary and secondary relationships in the space, and then put into the key design according to the primary and secondary relationships, one can spend the cost on the knife edge, and the second is that the space also has a visual focus.
Across the scope of design, integrating interiors, architecture, and landscapes
Invested in the field of real estate design for many years, Fang Lei also said that the problems will be encountered in each project, but this is also one of the reasons why he inspired himself to jump out of the simple design category, know how to integrate architecture, interior and landscape, and help real estate developers solve problems together so that sales can proceed more smoothly.
When planning the "Second Phase of Shanghai Merchants Hongqiao Mansion", it was found that the space plane is a narrow and long form, and after readjusting the moving line, the building, interior and landscape were effectively combined together, and the sales office was able to shoulder the task of experiencing the life style of the future residential community.
02 New annotations for urban life, neat sequence and integration of various functions
Shanghai Merchants Hongqiao Mansion Phase II interior hard decoration is designed by ONE HOUSE DESIGN, through the understanding of the project and the observation of the urban environment, the overall materials and colors representing the tonality of Shanghai metropolis are laid out, which has made a new annotation for urban living life.
Modern simplicity finds empathy for beauty
The project aims at the self-residents of the rigid needs of 30 to 45 years old within the radiation range of the regional business circle, and Fang Lei looks at the design to focus on practical needs and pay attention to the spiritual level. He is good at describing the space in a modern and simple spirit, taking Shanghai's urban charm and temperament as the keynote, simple and clean lines, colors and materials, together outline the silhouette of the city, and has always been the usual line and block treatment method, composing a practical and textured design, and building an imaginary cornerstone of ideal home life for the guests.
Fang Leiming explained that in addition to the sales task of the reception center, it also shoulders the task of experiencing the lifestyle of the future residential community. Therefore, when thinking about space, he also pays attention to the relationship between indoors, architecture and experience nature, and introduces natural light into the room according to the environmental conditions combined with the characteristics of the glass curtain wall, supplemented by the implantation of greenery, so that people can feel the natural interest and comfortable pace in the modern city, and at the same time, they can also give visitors a variety of experiences of continuous perspective transformation and spatial level changes.
Dense and orderly distribution, feel the fun of virtual reality
The entrance vestibule is designed with a height of 7.8 meters, unveiling the prologue into the space with an atmospheric posture, beige stone under the division of metal bars of different thicknesses and thicknesses, constructing a moderately proportioned block, and under the dialogue and collision of different materials, the history and regional characteristics of the city are also echoed.
The gaze shifts from the hollow design to another grid that runs through the ceiling, and the stars distributed on the grille are the reproduction of the sparkling scene of the external landscape, so that it stands in it, not only breaking the monotony, but also becoming a kind of end view. Behind the grille are the front hall, the sand table area, the negotiation area and even the communication connection of various areas, Fang Lei expressed it in a "subtle" way, so that visitors walked around it to feel virtual and interesting, dense and orderly distribution, the use of mutual interference, but also strengthened the sense of hierarchy.
Design plays a different role in the space
Because the reception center contains a variety of functions, so in the overall and local multi-faceted consideration, Fang Lei jointly realizes the diverse needs of visitors to meet, work, read, rest, etc., in order to provide a more comfortable communication environment, the planning of the negotiation area abandons conventional methods, through deconstruction to card seats, sofas, loose seats, etc. to create, while installing a metal punching board cabinet in the middle, with the dual feeling of vision and function, but also effectively made an implicit division.
"Different forms of furniture combinations, on the one hand, create a lively, not rigid atmosphere, on the other hand, for the negotiation area to make a shallow and in-depth discussion distinction, so that sales staff can bring to the appropriate environment according to the needs to do a variety of exchanges." Fang Lei explained.
The original space belongs to the long pattern, after re-grasping the indoor arrangement, Fang Lei will continue a large glass window from the front hall to the bar, while further strengthening the connection between the outdoor landscape and the interior, light and shadow can roam freely indoors and outdoors, so that people can enjoy the scenery no matter where they sit.
In order to make visitors have surprises everywhere, Fang Lei not only connects various areas through the design vocabulary, but also plans several end scenes in it, and realizes the realm of "moving scenery", "step shifting scenery" and "scene blending" between the starting and bearing and the transition, so that visitors can feel the beauty and intriguing design of every sight switch.
*The above is the exclusive interview content of "Beautiful Home Commercial Air Special", thank you again.