Recently, I believe that many Internet surfers have stumbled on Feng Gong's × Huafei's "peerless Feng Hua CP" at the B station.
As the hardest hit area for the second creation of film and television dramas, Lalang Video strives to make the audience's eyes black every time.
Today, Xiaoyin will talk to you about the secondary creation of film and television dramas.
(Secondary creation here refers to a creative method that has a "spoof" nature on the basis of the original film and television drama and subverts the original work to produce a new work, excluding the interpretation of the film and television drama and the editing that does not change the original meaning of the film and television drama)
What IP is easy to be matched by Lalang?
Nowadays, the secondary creation of film and television dramas can be said to have ushered in a full bloom in the field of the Internet.
The two creations represented by Lalang and ghost animal videos are favored by young people and form a subcultural trend.
However, the popularity of the second creation of film and television dramas is not accidental, and there are also routines behind this.
First of all, from the aspect of material selection, secondary creations often choose some classic IP that the audience is familiar with.
Looking at the two creative areas, the materials in it can be roughly divided into the following two categories.
The first is the famous scenes of classic film and television works represented by the four famous works.
For example, in the "Kangxi Dynasty", "the old crooked neck was hanged from the tree" and "angrily rebuked the courtiers".
@B station up the main non-bridge section
The second is the image of film and television characters that are loved by the audience and have a three-dimensional personality.
For example, Lin Daiyu, who seems delicate and actually has a poisonous tongue in "Dream of the Red Chamber".
@B station up main oxygen sensen
These film and television dramas are highly recognizable, and they are the leaders of the same type of dramas, with full character images and frequent golden sentences in the play, which can provide different angles and ideas for secondary creation.
"Concubines can't do it" famous scene
Whether it is "The Biography of Zhen Huan", which is wrapped in pulp by people to produce the school of "Zhen Xue", or "Let the Bullets Fly", which has flown for twelve years and still brings countless surprises to the audience.
Stills from Let the Bullets Fly
Whether it is Lin Daiyu, who has infinite strength and pulls out the weeping willow, or Zhang Fei, who is as tall as a willow and can only shout his brother.
As classic materials of the second creation, they are both the inspiration and muse of the creator and the favorite of the viewer.
Stills from "Dream of the Red Chamber"
"Family with Children", which carries childhood memories, has become the enlightenment of countless people's ghost animals.
Stills from "Family with Children"
Famous scenes such as "firing cannons" and "negotiations" in "Bright Sword" have become the representative material of ghost animal videos.
Stills from Bright Sword
In "Romance of the Three Kingdoms", "then playing music and dancing" has become very magical under the editing of various videos.
The famous hot stem "Huaqiang buys melon" and "chicken soup is coming" has set off a wave of imitation on the Internet.
With footage in place, the next step you should consider is how to put it together to be interesting enough.
As a result, the secondary creators began to combine two unrelated characters to create a sense of contrast.
This is vividly reflected in Lalang's video.
From Chen Peisi× Lin Daiyu One is Langyuan Xianbao, one is no hair, one is the moon in the mirror, and the other is the "husband and wife phase" cp of the brain melon.
@B station up the main blue red made a white
To Princess Hua× Tang monk secretly communicated with the song and privately, and personally created a green hat to give to the emperor's "forbidden direction" cp;
@B station up main transparent three three three
From Lin Daiyu in China× Voldemort in England singing Indian-inspired Japanese love songs in another world.
@B station up the main palace away
To the seven fairies in the sky× the antenna baby on the earth The antenna with the antenna is "antenna matched" across species.
@B station up the owner is not named Qiqi
Watching the video of Lalang at Station B step by step from the unpopular door to the evil door, Xiaoyin felt that he could write a book "On the Evil Door CP I Have Bumped In Station B Over the Years".
In the end, it is far from enough to have a combination of materials, and it is not enough to cut out the plot and give the text a new meaning.
@B station up master oh huh
In the erchuang works, the outrageous plot includes but is not limited to tang monks riding a white horse to goose city to learn the scriptures, and Zhao Benshan persuades Gotham clowns to regain their lives.
@B station up the main green red soap a white
But the most classic of them is the long-lasting sadistic love between Sun Wukong × Lin Daiyu's "The Great Saint Of the Dream of the Red Chamber".
Goku and Dai Yu were originally young plum bamboo horses who had already had a secret affair, but Dai Yu had been weak and sick since childhood.
@B Station Up Master_Self-Narration_
Goku loves his wife and is deceived by Guanyin, so he has to take a golden hoop to take refuge in Buddhism, and goes all the way west to slay demons and exorcise demons, only to go to the paradise world to seek a cure and ensure her life's peace.
@B Station Up Master_Self-Narration_
However, the road to the passage is long, and it has been more than ten years since the return, and the beauty has long since returned to hate the heavens.
Goku is shocked to realize that what is the right result of the golden body, the best way to save his life, is nothing more than a scam in the end.
@B Station Up Master_Self-Narration_
The Buddhists call themselves Pudu sentient beings, but they do not have a lover.
Goku's sorrow came from it, and Chong Guan became angry and blushed, making a big fuss about what the Heavenly Palace was afraid of.
But in the end, it was difficult to escape a slap, there was a lover under the Five Elements Mountain who could not be good, and the land was really clean.
@B Station Up Master_Self-Narration_
There is a contrast between the two unrelated characters, from acquaintance and love to separation with the plot, the BE ending that loves and cannot be loved has resonance, and the seemingly outrageous combination is actually "new bottle of old wine".
In addition to the content routine, creators will also enhance the audience's sense of substitution when watching the work through slow, interactive, and editing techniques that adjust the video to a uniform tone.
The heavier the video, the more appropriate?
Nowadays, the two-creation video on the B station has often exceeded 10 billion views, and under these whole videos, young people have expressed "outrageous but reasonable" and "evil but very heady".
Why do young people especially favor the secondary creation of film and television dramas?
First of all, the authors of secondary creation are mostly young people, who have both the identity of cultural producers and consumers.
The French philosopher Michel de Setto analyzed human consumption behavior in his book The Practice of Everyday Life: 1. The Art of Practice.
He argues that it is no longer possible for the vast majority of the people in modern society to produce their own culture and art, but they can use (defiantly) the cultural products provided by the mainstream cultural industry merely as "raw materials" through "consumption production" (also known as "secondary production"), creatively (defiantly) using them, and using them to create their own meaning for consumers.
One of the major contributions of the producer's secondary creation is to break up the original meaningful text and recombine the picture in a new way.
According to the audience's preferences, the producers in the later stage of creation constantly display their own video text expressions in their works and make them universal.
The network provides a platform, the mainstream culture provides the material, and the producers of the second creation only need to grasp the psychology of young people to process these materials.
At the same time, these classic film and television dramas themselves have a certain audience base, which can play a drainage effect for new works.
Stills from Let the Bullets Fly
The creator's brain hole became a carnival of fans.
Secondly, the most significant feature of the Erchuang video text is the collage and reorganization of the original material, which coincides with the personality of young people who want to break the traditional shackles and subvert the authoritative creation model.
They rob them of what is useful or pleasurable to themselves, constantly updating and appropriating materials, extracting parts from previous cultural products to tell new stories and create new meanings.
Borrowing from Michel de Seto's definition of the subculture as the "poacher of the text", the creation of the secondary creation producer is an aggressive attack on the mainstream cultural game reserve.
Although from the mainstream perspective or the patriarchal culture, their cultural production seems chaotic and disorderly, collage and misappropriation.
However, in the view of the producer, the combination of materials, filler words, soundtracks, tuning, etc. are all expressing their love for creation and technical improvement, which is a process of addiction and self-satisfaction.
Therefore, the secondary creation of film and television dramas is an active "symbol creation activity" of contemporary youth.
But behind the prosperity, controversy ensued.
On April 23, 2021, more than 500 artists and more than 70 film and television media units jointly issued a proposal to refer to the problem of secondary creation infringement in the field of short videos.
Regarding the boundaries between infringement and creation, there has always been a controversy in the film and television circles.
But there is no doubt that the secondary creation of film and television dramas allows us to fully understand the brain holes of carbon-based organisms, and serious and classic film and television works have not gone down the altar because of the rise of the secondary creation wave, but have lasted for a long time.
Instead of rigidly "applying for heritage" to put it on the shelf, it is better to revitalize film and television dramas through secondary creation.
@B station up main oxygen sensen
Accustomed to reading serious classics, he watched Voldemort wield a magic wand and said to Daiyu with affection, "That guy can only accompany you to bury flowers, but I can make a hundred flowers bloom." Marry me.” It might as well be a fun thing.
After all, film and television dramas or something, isn't it more and more interesting to play?